The lean launchpad - Entrepreneurship, research and innovation, Supelec 2014
Lean Research
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Lean Research L e a n U X M e e t u p , D e c 9 2 0 1 3 Adrian Howard (@adrianh) quietstars.com
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Slides to accompany Lean UX London workshop on Lean Research (http://www.meetup.com/Lean-UX-London/events/148268152/)
Transcript of Lean Research
Lean ResearchLean UX M ee tup , D ec 9 20 13
Adrian Howard (@adrianh) quietstars.com
Hello!
Ask Questions
Chatham House Rule applies please
“When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed”
Disclaimer: Eh?
I ♥ feedback
Swear Jar
(obligatory cute animal slide)
Who are you?
Exercise:Why research?
What is research?
Lean UX
Origin Story
1999
2006
en.wikipedia.org/wiki/File:Steve_Blank.jpg
“A startup is a temporary organization designed to search for a repeatable and scalable business model.”
- Steve Blank
“A startup is a temporary organization designed to search for a repeatable and scalable business model.”
- Steve Blank
From “The Startup Owner's Manual” by Steve Blank
Marriage vs Date
Plan vs Map
Customer Development
=Failure of UX
The Lean Startup“A true experiment follows the scientific method. It begins with a clear hypothesis that makes predictions about what is supposed to happen. It then tests those predictions empirically”
The Lean Startup
• C o m e u p w ith h y p o th e s is
• D e s ig n e x p e rim e n t
• R u n e x p e rim e n t
• V a lid a te /In v a lid a te h y p o th e s is
• R e p e a t
The Lean Startup
Lean Startup = Cust Dev + Agile + Lean
Example●Zappos● A n n u a l sa le s > U S $ 1 b illio n● H y p o th e s is : Is th e re a d e m a n d fo r s u p e rio r
o n lin e s h o e sh o p p in g● E x p e rim e n t: To o k p h o to s fro m s h o e s h o p s ,
ca m e b a ck a n d b o u g h t th e m fu ll p rice if cu s to m e r b o u g h t th e m o n lin e
Example from The Lean Startup, p57-58
Example● A llo w in g u s e rs to re g is te r w ith tw itte r w ill
d ro p a b a n d o n e d re g is tra tio n s b y 5 %● B u ilt fa k e “ re g is te r w ith tw itte r” lin k
w h ich le d to n ice e rro r m e s sa g e● R e le a se d to s e g m e n t o f cu s to m e rs o n liv e
s ite● M e a s u re d h o w m a n y n e w u se rs trie d it● < 1% - h y p o th e sis in v a lid
Example from The Lean Startup, p57-58
The Lean Startup
Lean Startup
Lean UX
The question we have to solve for is not “What does Lean User Experience mean?” The question is “In a lean environment, how can we make great user experiences?”
- Janice Fraser, 2010
Lean ?
(More) Origin Story
1948-1975
Toyota Production System
TPS begatLean Manufacturing begat Lean Thinking begatLean $whatever
Designing out:
muri
mura
muda
Designing out:
muri (overburden)
mura (inconsistency)
muda (waste)
7 kinds of muda1. Over production
2. Waiting
3. Transportation
4. Processing
5. Stock at hand
6. Movement
7. Making defective products
Lean ≠ Low Quality
Lean ≠ Fast
Lean ≠ Cheap
Lean ≠ No deliverables
Exercise: Waste1. Over production
2. Waiting
3. Transportation
4. Processing
5. Stock at hand
6. Movement
7. Making defective products
Problems● Silos● Ownership● Alignment● Communication● Understanding of customers● Understanding of business● Features not Value
Agile UX vs Lean UX?
Product vs Learning
Lean UX
Multiple choice!
1. Interviewing2. Persona3. Usability Testing4. Design
Exercise:Experiment Canvas
Fishbowl
The Good, the Bad & the Ugly
Product Teams
UX is pervasive
Alignment on value
Helps build an experiment culture
It’s hypotheses before, during and after development
Encourages value-oriented infrastructure
Hypotheses talk about business value directly
Where’s the user?
Where’s the delight?
Trail of undead experiments
What happens when I can’t
validate cheaply?
What about non-startup contexts?
Some folk find reality hurts
Further Reading• UX for Lean Startups by Laura Klein
• Lean UX by Jeff Gothelf & Josh Seiden
• Agile User Experience Design by Diana Brown
• User-Centered Agile Methods by Hugh Beyer
• Agile Experience Design by Lindsay Ratcliffe and Marc McNeill
Further Reading•Lean Startup by Eric Ries
•The Four Steps to the Epiphany by Steve Blank
•The Startup Owner's Manual by Steve Blank
•The Goal by Eliyahu M. Goldratt
•The Machine That Changed the World by Womack, Jones & Roos
@adrianhquietstars.com
slideshare.net/[email protected]
Questions?(and remember — feedback p lease!)
