Lean requirements for effective product design
1
LEAN REQUIREMENTS FOR EFFECTIVE PRODUCT DESIGN PROBLEM STATEMENT (1-2 lines) + SERVICEABLE AVAILABLE MARKET ($ MILLIONS) 1 Problem (quantified) Current so lution (credibl e) Wh o solves it toda y & how? it is worth so lvin g (transpare ncy whom do we have to beat ? We a r e be t ter be ca u se... Rally point Easy to explain Gets everyone nodding in agreement Brings credibility and commitment Real customer/prospect solves the problem this way today We get past the armchair theory stage Visibility of the problem space Network to find someone to talk to Surely we know someone who knows someone We begin to see the tasks of the professionals and appreciate the details involved. Transparency & traceability Helps order the requirements by business impact of the solution Reduces ambiguity in the "spreadsheet based requirements listing. We become aware of the landscape better Why do customers buy products in this space? Success criteria defined WALKTHROUGH OF CURRENT SOLUTION (CUSTOMER SCENARIO) 2 LINKEDIN PROFESSIONAL WHO DOES X SET OF TASKS TOWARDS SOME Y OUTCOMES 3 WHAT IS THE OUTCOME WORTH TO THE ORGANIZATION AS A BUSINESS BENEFIT? ($ AMOUNT) 4 COMPETITOR ANALYSIS (LIST OF NOTEWORTHY PRODUCTS + TOP 5 DISTINGUISHING FEATURES) 5 EXPECTED MEASURABLE DIFFERENTIATORS 6
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Transcript of Lean requirements for effective product design
LEAN REQUIREMENTSFOR EFFECTIVE PRODUCT DESIGN
PROBLEM STATEMENT(1-2 lines)+SERVICEABLE AVAILABLE MARKET ($ MILLIONS)
1
Proble
m (qua
ntifie
d)Cur
rent
solut
ion (c
redibl
e)W
ho so
lves i
t tod
ay &
how?
it is w
orth
solvi
ng (tr
ansp
arenc
y)
whom do
we h
ave t
o bea
t?We a
re be
tter b
ecau
se...
Rally pointEasy to explainGets everyone nodding in agreement
Brings credibility and commitmentReal customer/prospect solves the problem this way todayWe get past the armchair theory stageVisibility of the problem space
Network to find someone to talk toSurely we know someone who knows someoneWe begin to see the tasks of the professionals and appreciate the details involved.
Transparency & traceabilityHelps order the requirements by business impact of the solutionReduces ambiguity in the "spreadsheet based requirements listing.
We become aware of the landscape betterWhy do customers buy products in this space?
Success criteria defined
WALKTHROUGH OF CURRENT SOLUTION (CUSTOMER SCENARIO)
2LINKEDIN PROFESSIONALWHODOES X SET OF TASKS TOWARDS SOME Y OUTCOMES
3WHAT IS THE OUTCOME WORTH TO THE ORGANIZATION AS A BUSINESS BENEFIT?($ AMOUNT)
4COMPETITOR ANALYSIS(LIST OF NOTEWORTHY PRODUCTS + TOP 5 DISTINGUISHING FEATURES)
5EXPECTED MEASURABLE DIFFERENTIATORS
6
