Lean Startup Accelerator for Enterprises to Create New Businesses
Lean Product Management for Enterprises: The Art of Known Unknowns
-
Upload
thoughtworks -
Category
Technology
-
view
5.497 -
download
2
Transcript of Lean Product Management for Enterprises: The Art of Known Unknowns
![Page 1: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/1.jpg)
Lean Product Management
for ENTERPRISE
The Art of Known Unknowns
Lean Strategy + Design @nataliehollier
![Page 2: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/2.jpg)
Lean Strategy + Design @nataliehollier
ThoughtWorksLead Consultant
- Product and User Experience- Agile and Lean Methodologies- Design Thinking- Innovation Portfolios
![Page 3: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/3.jpg)
Lean Strategy + Design @nataliehollier
1. Why innovate2. Product innovation process3. Repeatable management4. Enterprise view
![Page 4: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/4.jpg)
Why do enterprises need to innovate?
DISRUPTIVEINNOVATION
![Page 5: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/5.jpg)
digitaleveryone is a
BUSINESS
BANKING
EDUCATION RETAIL
MEDIA
HEALTH
TRAVEL
![Page 6: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/6.jpg)
Technology is- DISRUPTING -BUSINESS
Customer Experience
Technology
Business Strategy
Technology is advancing rapidlyto provide more and moreinnovative consumer products
Customers now expect more:rich, personalized,
omnichannel experiences
Businesses need to move faster to stay in the game: the rate of change is accelerating
![Page 7: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/7.jpg)
How do we developinnovative products?
LEANPRODUCTDevelopment
![Page 8: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/8.jpg)
Responding to Uncertainty
Waterfall
Agile (Scrum)
Lean
“We know whatcustomers want”
“We know how to deliver it”
? ?
?
![Page 9: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/9.jpg)
Anders Ramsey ~ Agile UX Meetup 2013
Development Approach
Waterfall
Agile (Scrum)
Lean
BUILDRELEASECUSTOMER FEEDBACK
![Page 10: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/10.jpg)
innovation
labsstartups
and
NORDSTROM
WOOLWORTHS
![Page 11: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/11.jpg)
Nordstrom Innovation Lab
Innovation Process
![Page 12: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/12.jpg)
Lean Product Development
BUILD
Goals,not features
Leanmentality
MEASURELEARN
DESIGNTHINKING
LEANSTARTUP
AGILEUX + DEV
Lean UX ~ Jeff Gothelf and Josh Seiden
(aka LeanUX)
![Page 13: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/13.jpg)
DESIGN PRINCIPLESHUMAN-CENTEREDEMPATHYCONTEXTUAL ENQUIRYIDEATIONPROTOTYPINGCUSTOMER CO-DESIGN
Design Thinking
Change By Design ~ Tim Brown dschool.stanford.edu
![Page 14: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/14.jpg)
Lean Startup
CUSTOMER VALUEHYPOTHESIS DRIVENVALIDATED LEARNINGMINIMUM VIABLE PRODUCT BUILD-MEASURE-LEARN FAIL FAST AND PIVOT
The Lean Startup ~ Eric Reis
![Page 15: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/15.jpg)
Agile UX + DevSPRINTS/ITERATIONSUSER STORIESCROSS FUNCTIONAL TEAMSTIGHT COLLABORATIONVISUAL INFORMATION RADIATORS
ThoughtWorks
![Page 16: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/16.jpg)
How can we managerepeatable innovation?
LEANPRODUCTManagement
![Page 17: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/17.jpg)
Know What You Dont Know
TRUSTHUMILITYCOURAGE
the process
with your ideas
to try, fail, learn
![Page 18: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/18.jpg)
Product Ideas
Insights & Inputcustomers business
technology Opportunity Backlogprioritize based on
business goals
Design Briefproblem statement
desired outcome
DESIGNTHINKING
![Page 19: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/19.jpg)
MVP Designstoryboards and wireframeshypothesis and assumptions
Design Briefproblem statement
desired outcome
MVP Design Workshop
Collaborative Design
customer / researcherdesign
businesstechnology
![Page 20: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/20.jpg)
MVP Hypothesis
STATE ASSUMPTIONSOUTCOME FOCUSEDCLEAR VISIONMEASURABLE IMPACT
We believe that
[doing this / building this feature / creating this experience],
For [these people/personas],
Will achieve [this outcome],
We will know this to be true when we see
[this feedback / quantitative measure / qualitative insight ].
Lean UX ~ Jeff Gothelf and Josh Seiden
Goals,not features
Leanmentality
LEANSTARTUP
![Page 21: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/21.jpg)
Research Sprints
FIELD OBSERVATIONBUILD EMPATHYLEARN PAIN POINTSVALIDATE ASSUMPTIONS
Research Questions
Story Backloglean/agile designand development
validate ideas 1-2 sprints ahead
andverify solutions
1-2 sprints after
MVP designstoryboards and wireframeshypothesis and assumptions
Goals,not features
Leanmentality
LEANSTARTUP
![Page 22: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/22.jpg)
User Story Mapping
USER JOURNEYTHIN SLICESHARED VISUAL ARTIFACT
User Story Mapping ~ Jeff Patton (agileproductdesign.com)
AGILEUX + DEV
![Page 23: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/23.jpg)
Lean Product Management
BUILD
Goals,not features
Leanmentality
MEASURELEARN
DESIGNTHINKING
LEANSTARTUP
AGILEUX + DEV
ProductIdeas
MVPWorkshop
MVPHypothesis
ResearchSprints
StoryMapping
![Page 24: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/24.jpg)
How do we manage an enterprise of lean teams?
PODULAR OrganismCOMPANIES
![Page 25: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/25.jpg)
BUILDDESIGN TESTPLAN DELIVER
Traditional Enterprises
WORK = REQUIREMENTS
![Page 26: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/26.jpg)
Cross-Functional PodsWORK = GOALS
![Page 27: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/27.jpg)
PRACTICE COMMUNITIES/TRIBESCROSS-TEAM ROTATIONSCROSS-TEAM PAIRINGVARIOUS STANDUPSLUNCH & LEARNSVISUAL INFORMATION RADIATORSSUPPORTING TOOLS
Coordination and Management
The Connected Company ~ Dave Gray
![Page 28: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/28.jpg)
How do we manage anenterprise of lean products?
LEANPORTFOLIOManagement
![Page 29: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/29.jpg)
Product Portfolio
?
![Page 30: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/30.jpg)
MVP MVP
Recall: Goal Driven Teams
MISSION
Discover and Prioritize
OPPORTUNITIES
Design and Test
Cross FunctionalTeam
![Page 31: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/31.jpg)
In maneuver warfare, the mission is ... “Commander’s Intent.”
... orders are incomplete without this information.
... when intent is clear, Marines will be able to select the right course of action.
This is particularly true when Marines have to deal with an emerging obstacle or opportunity.
The Principles of Product Development Flow ~ Donald Reinertsen
Recall: Principle of Mission
ALIGNMENT ON VISIONNOT PRESCRITIVEEMPOWERED TEAMSRESPONSIVE SOLUTION
![Page 32: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/32.jpg)
Goal Driven Business
BUSINESS GOAL
Discover and Prioritize
ExecutiveTeam
BET
BET
BET
BET
Business Portfolio
Test and learnRespond to uncertainty
Lean Enterprise ~ Jez Humble, Joanne Moleksy and Barry O’Reilley
![Page 33: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/33.jpg)
Fund Outcomes (not Output)
Business Portfolio
PORTFOLIO OF INVESTMENT BETSTESTABLE MVPSPIVOT OR DOUBLE DOWNINCREMENTAL INVESTMENTBALANCE ACROSS ‘HORIZONS’
Lean Enterprise ~ Jez Humble, Joanne Moleksy and Barry O’Reilley
![Page 34: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/34.jpg)
Lean Portfolio Management
BET(MISSION)
BUSINESS GOAL
MVP MVP
OPPORTUNITIES
CLEAR VISION AT THE TOPALIGNMENT ON OUTCOMESDELIGATE DECISIONS DOWNEMPOWERED TEAMSLEARNING FEEDBACK LOOPS
![Page 35: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/35.jpg)
customermarketing
emailcampaign
Grow the business traveller customersegment by 20%
Streamline repeattravel bookings(more bookings per existing customer)
Promote and funnelbusiness travellers to our features(attract % new business)
landing pageexperience
socialmedia
BUSINESS GOAL
BET (MISSION)
OPPORTUNITIES
MVP HYPOTHESIS
ExecutiveTeam
ProductDelivery Teams
DE-COUPLE BUSINESS STRATEGY, PRODUCT STRATEGY AND
PRODUCT IMPLEMENTATION!
Lean Portfolio Management
![Page 36: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/36.jpg)
ITERATE.
?A+
alpha beta 1 beta 2 launch
?A+
?A+
?A+
Minimum Viable Portfolio
![Page 37: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/37.jpg)
The art of managing innovation...
![Page 38: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/38.jpg)
HUMILITYCOURAGE
The only thing certain is
MEASURE
ADAPT
LEARNTRUST
Lean Strategy + Design @nataliehollier
uncertainty.
![Page 39: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/39.jpg)
MEASUREBooks To Learn More
Lean Strategy + Design @nataliehollier
![Page 40: Lean Product Management for Enterprises: The Art of Known Unknowns](https://reader034.fdocuments.net/reader034/viewer/2022042615/55a5c0431a28abf4148b45d2/html5/thumbnails/40.jpg)
Questions.