Lean Marketing – Beata Mosór-Szyszka, Project: People
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Transcript of Lean Marketing – Beata Mosór-Szyszka, Project: People
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How to build a successful marketing campaign in a week
Lean Marketing
November 29, 2017 | by Beata Mosór-Szyszka
![Page 2: Lean Marketing – Beata Mosór-Szyszka, Project: People](https://reader031.fdocuments.net/reader031/viewer/2022022415/5a6749e87f8b9aa3028b45b9/html5/thumbnails/2.jpg)
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | [email protected]
CEO @Project: People
Mentor @Google LaunchPad Week Warsaw
Bloger @ManageremByc
Beata Mosór-Szyszka
![Page 5: Lean Marketing – Beata Mosór-Szyszka, Project: People](https://reader031.fdocuments.net/reader031/viewer/2022022415/5a6749e87f8b9aa3028b45b9/html5/thumbnails/5.jpg)
21 000 conversations
10 media publications
10 leads
5 days 4 contracts
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | [email protected]
![Page 6: Lean Marketing – Beata Mosór-Szyszka, Project: People](https://reader031.fdocuments.net/reader031/viewer/2022022415/5a6749e87f8b9aa3028b45b9/html5/thumbnails/6.jpg)
35 000 users
15 media publications
120 000 mentions
5 days 100 links
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | [email protected]
![Page 7: Lean Marketing – Beata Mosór-Szyszka, Project: People](https://reader031.fdocuments.net/reader031/viewer/2022022415/5a6749e87f8b9aa3028b45b9/html5/thumbnails/7.jpg)
Bit.ly/Donuting Case study - Omni Calculator
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | [email protected]
![Page 8: Lean Marketing – Beata Mosór-Szyszka, Project: People](https://reader031.fdocuments.net/reader031/viewer/2022022415/5a6749e87f8b9aa3028b45b9/html5/thumbnails/8.jpg)
1 800 website UU
1400 attendees
66 800 tweets views
10 days 1 trending #tag
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | [email protected]
![Page 10: Lean Marketing – Beata Mosór-Szyszka, Project: People](https://reader031.fdocuments.net/reader031/viewer/2022022415/5a6749e87f8b9aa3028b45b9/html5/thumbnails/10.jpg)
Process
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | [email protected]
1st day
Strategy Day
2nd day
Resources Day
3rd day
Tests Day
4th day
Launch Day
5th day
Results Optimization Day
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Google Design Sprint
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | [email protected]
1st day
Map
2nd day
Sketch
3rd day
Decide
4th day
Prototype
5th day
Test
![Page 15: Lean Marketing – Beata Mosór-Szyszka, Project: People](https://reader031.fdocuments.net/reader031/viewer/2022022415/5a6749e87f8b9aa3028b45b9/html5/thumbnails/15.jpg)
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | [email protected]
![Page 17: Lean Marketing – Beata Mosór-Szyszka, Project: People](https://reader031.fdocuments.net/reader031/viewer/2022022415/5a6749e87f8b9aa3028b45b9/html5/thumbnails/17.jpg)
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | [email protected]
![Page 19: Lean Marketing – Beata Mosór-Szyszka, Project: People](https://reader031.fdocuments.net/reader031/viewer/2022022415/5a6749e87f8b9aa3028b45b9/html5/thumbnails/19.jpg)
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | [email protected]
![Page 21: Lean Marketing – Beata Mosór-Szyszka, Project: People](https://reader031.fdocuments.net/reader031/viewer/2022022415/5a6749e87f8b9aa3028b45b9/html5/thumbnails/21.jpg)
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | [email protected]
![Page 22: Lean Marketing – Beata Mosór-Szyszka, Project: People](https://reader031.fdocuments.net/reader031/viewer/2022022415/5a6749e87f8b9aa3028b45b9/html5/thumbnails/22.jpg)
1 sprint =
1 000 000 VA of Energy
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | [email protected]
![Page 23: Lean Marketing – Beata Mosór-Szyszka, Project: People](https://reader031.fdocuments.net/reader031/viewer/2022022415/5a6749e87f8b9aa3028b45b9/html5/thumbnails/23.jpg)
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | [email protected]
![Page 24: Lean Marketing – Beata Mosór-Szyszka, Project: People](https://reader031.fdocuments.net/reader031/viewer/2022022415/5a6749e87f8b9aa3028b45b9/html5/thumbnails/24.jpg)
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | [email protected]
![Page 25: Lean Marketing – Beata Mosór-Szyszka, Project: People](https://reader031.fdocuments.net/reader031/viewer/2022022415/5a6749e87f8b9aa3028b45b9/html5/thumbnails/25.jpg)
BEATA MOSÓR-SZYSZKA | STRATEGIST | +48 601 429 139 | [email protected]
beatamosor
@beatamosor
Beata Mosór-Szyszka
![Page 26: Lean Marketing – Beata Mosór-Szyszka, Project: People](https://reader031.fdocuments.net/reader031/viewer/2022022415/5a6749e87f8b9aa3028b45b9/html5/thumbnails/26.jpg)
Thank you!
November 29, 2017 | by Beata Mosór-Szyszka