Lean Game Development
-
Upload
seth-sivak -
Category
Technology
-
view
1.259 -
download
1
description
Transcript of Lean Game Development
![Page 1: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/1.jpg)
Lean Game DevelopmentSeth Sivak
![Page 2: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/2.jpg)
DISCLAIMER
![Page 3: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/3.jpg)
![Page 4: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/4.jpg)
![Page 5: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/5.jpg)
![Page 6: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/6.jpg)
![Page 7: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/7.jpg)
![Page 8: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/8.jpg)
What is this talk about?
“THEWORD GAME”
![Page 9: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/9.jpg)
Game Design!
![Page 10: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/10.jpg)
Game Developm
ent
![Page 11: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/11.jpg)
What makes games
different?
![Page 12: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/12.jpg)
Game Development is hard
Art + Graphics
Sound + Music
Story
Gameplay
Social Connectivity
Replayability
Controls
Hardware + Platform
Team + Schedule + Budget
![Page 13: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/13.jpg)
There are a lot of moving parts
![Page 14: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/14.jpg)
“30 Seconds of Fun”
“Interesting Choices”
And it has to be fun!
![Page 15: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/15.jpg)
How do we handle
the creative process?
![Page 16: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/16.jpg)
HypothesisDesignBuildTest
AnalyzeIterate
![Page 17: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/17.jpg)
Twitter Logo
Hypothesis – This bird will make a good logo
Design and Build –
Test – “Do you like it?” – “No.”
Analyze – “She didn’t like it.”
Iterate – Try again…
![Page 18: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/18.jpg)
“I like this one.”“I don’t like this
one.”
![Page 19: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/19.jpg)
![Page 20: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/20.jpg)
Less cartoony, more professional
Head back as if ready to sing
Cleaner lines, Simpler
![Page 21: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/21.jpg)
Develop Creative Analysis Skills
Did we achieve the desired outcome?
What caused the final outcome?
What causes the desired outcome in other products?
How can the desired outcome be reached in our product?
![Page 22: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/22.jpg)
How do we build a
game?
![Page 23: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/23.jpg)
Lean Game Development
Concept
Design
Production
Launch
Live Operation“THEWORD GAME”
![Page 24: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/24.jpg)
Metrics vs. Creativity
![Page 25: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/25.jpg)
ConceptKnow the Market &
TeamMarket Research
Competitive Analysis
Team Interest
![Page 26: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/26.jpg)
![Page 27: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/27.jpg)
Travel and Explore
Quest and Story
![Page 28: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/28.jpg)
“THEWORD GAME”
![Page 29: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/29.jpg)
DesignFind the Fun
![Page 30: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/30.jpg)
![Page 31: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/31.jpg)
Bush Mazes
Navigate the maze using the least energy possible
![Page 32: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/32.jpg)
Metal Detector Minesweeper
Use the Metal Detector to save Energy
![Page 33: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/33.jpg)
Memory Puzzle
12
34
Hit the switch to see the pattern
Light them in order to get the Treasure
![Page 34: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/34.jpg)
![Page 35: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/35.jpg)
Swipe words to clear them before time runs out
![Page 36: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/36.jpg)
PLAYTEST
![Page 37: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/37.jpg)
Classic
Improved
Innovative
ProductionBuild the Product
![Page 38: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/38.jpg)
Classic
Im-proved
Innova-tive
ProductionBuild the Product
ClassicIm-
proved
Innova-tive
ClassicImproved
Innovative
![Page 39: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/39.jpg)
Classic
![Page 40: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/40.jpg)
Improved
![Page 41: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/41.jpg)
Innovative
![Page 42: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/42.jpg)
Classic
![Page 43: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/43.jpg)
Improved
![Page 44: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/44.jpg)
Innovative
![Page 45: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/45.jpg)
Innovation requires iteration
![Page 46: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/46.jpg)
PLAYTEST
![Page 47: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/47.jpg)
LaunchTest and Optimize
Price Testing
Progression
Performance
Balance
FTUE
Virality
![Page 48: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/48.jpg)
Prepare for Launch
Predict possible problems, have solutions ready
Understand your metrics, formulate ranges
Model potential outcomes
Determine leading indicators
Practice, Practice, Practice
![Page 49: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/49.jpg)
Launch is a Wave
Alpha
Beta
Soft Launch
Public Launch
Cross Promotion
Marketing
![Page 50: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/50.jpg)
Live OperationUnderstand your
Audience
![Page 51: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/51.jpg)
Product Management Cycle
Feature Week 1 Week 2 Week 3 Week 4 Week 5
Feature 1
Spec Manage Analyze
Feature 2
Spec Manage Analyze
Feature 3
Spec Manage Analyze
Hypothesis Design Manage Test Analyze
![Page 52: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/52.jpg)
HypothesisDesignBuildTest
AnalyzeIterate
![Page 53: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/53.jpg)
Lean Game Development
Concept – Know the Market and Team
Design – Find the Fun
Production – Build the Product
Launch – Test and Optimize
Live Operation – Understand your Audience
![Page 54: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/54.jpg)
Takeaways
Develop Creative Analysis Skills
Find the Fun
Playtest
Prioritize
Prove it
![Page 56: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/56.jpg)
![Page 57: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/57.jpg)
Iteration times were long.
1985 1986
![Page 58: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/58.jpg)
And they became longer…
1986 1988
![Page 59: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/59.jpg)
And budgets increased…
![Page 60: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/60.jpg)
It was hard to reach customers
![Page 61: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/61.jpg)
Along comes Games as a Service
![Page 62: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/62.jpg)
And it was a short sales cycle
1 2 3 4 5 6 7 8 9 10$0
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
AvatarBorderlands 2
Weeks After Release
![Page 63: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/63.jpg)
![Page 64: Lean Game Development](https://reader038.fdocuments.net/reader038/viewer/2022103000/554f514cb4c905b9508b4dca/html5/thumbnails/64.jpg)
And longer…
1988 1991