Leaf Love - Cloudinaryres.cloudinary.com/general-assembly-profiles/image/upload/v... · Leaf Love....
Transcript of Leaf Love - Cloudinaryres.cloudinary.com/general-assembly-profiles/image/upload/v... · Leaf Love....
IntroductionNature brings joy and relaxation to many of us. Plants purify our air, make our world beautiful, and provide for us. We literally need them to survive.
The problem I suspect is people may need more helpful tools to prompt them to take care of their plants.
The ProblemBut not all of use are in tune with nature. For example, I’ve killed everything from cactus to bamboo. Some of us simply have brown thumbs. Plants don’t let you know when the need to be watered, re-potted, fertilized, or if they’ve had too much sun. They simply die.
Research GoalsGOALSThe Goals of research was to find out which apps existed, what was successful about them and how to make taking care of plants easy.
With User interviews the goal was to find not only why people have a hard time taking care of their plants, and the different ways they feel overwhelmed by the task, but to also find out what did motivate them to get things done.
PROCESSCompetitive Analysis comparing features of plant care apps as well as task monitoring and game apps.
User interviews were conducted in person as well as through video chat so that I could jump to questions I wanted to ask as the natural conversation flowed, as well as ask additional questions when something new and interesting was said. Also, some interviewees were able to quickly show me their current garden setup.
Competitors
TAASKY STAND LAND KOUBACHI PARROT FLOWER POWER
FLOWER CARE HABITICAA streamlined task list app. Great for making lists and organizing them, but doesn’t have any specific plant information or ability to tap into conditions outside the app.
An app that urges users to stand at least once per hour for rewards such as avatars and landscapes within the game.
A plant monitoring app that is paired with a smart device. App hasn’t been updated in two years. This app does give you notifications without using their smart device.
A plant monitoring app is paired with a smart device. Plant database is small and notifications don’t work without the device.
A plant monitoring app that is paired with a smart device. You can’t use any features of the app without the device. It’s super cute, though.
A habit forming task management app. With RPG gamification, this app helps give those who love games incentive to take on their real life tasks. It just has nothing to do with plants.
Competitive Analysis• Many current apps are out of date, no longer supported.• Task managers & habit tracking apps to not account for specific basic plant needs.• Many plant care apps only work with their specific smart device.• Most plant care apps don’t create additional motivation for long term plant care.• Gamification can be as simple as checking in, or performing a task for points.
User Interviews
“Like Crowley in Good Omens, my plants either survive or perish.” - Molly
“I kept getting notifications at inconvenient times so I stopped (using this app)” - Sarah
How they fail at caring for plantsWhat type(s) of gardening they are interesting inCurrent methods they use to care for their plants.The amount of time they budget for plant careIf they are the primary pant caretakerWhat types of goal tracking methods they respond toIf they play mobile gamesWhat types of things motivate them such as Personal Achievement, Guilt, Positive/Negative Reinforcement, Financial incentives, Task Lists, Alerts, or Social connection.
Play games & can be motivated by rewards
Notifications are ignored, especially when delivered at wrong time to take action
Only take care of plants that clearly wilt/indicate needs or if they see them regularly
Don’t make plant care a part of their routines
Want to cook using their own grown ingredients
Won’t attempt to keep plants they feel is outside their skill level
RESULTSI wanted to find out:• • • • • • • •
44/
3 4/
1 2/
3 4/3 4/
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The problem I suspect is people may need more helpful tools to prompt & create incentive for them to take care of their plants.
Revised Problem
Age: 32Work: Project CoordinatorFamily: 2 CatsLocation: Washington D.C.Character: The 9 to 5
Fretter Over-Achiever Intelligent
PERSONALITY
GOALS
FRUSTRATIONS
BIO
MOTIVATIONS
BRANDS
PREFERRED CHANNELS
"I try to use my commute time have some fun. Some days it's the only time I have just for me"
Theresa is a busy woman with a lot of responsibility. She commutes via metro to work. Most of her time is spent out of the house, either at her job, or out with friends. She struggles maintaining a work life balance, but is trying to meet some healthy goals, like not eating out every night. It’s harder when she comes home to rotten basil in her fridge. Originally from suburban Ohio, city life makes her miss open land and well kept garden—but not enough to give up her great career.
Too many notifications and emails, especially when she's away from what needs to be taken care of.
Plants are lower priority, she's super busy already.
Google has the answer, but it's too much time to search, and then verify the information.
Needs something that knows her plants and can inform her about them.
Making her home space a little greener and prettier
Watering the plants before they wilt
To cook using her own herbs and vegetables
Not have to run to the grocery store for fresh ingredients
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•
•
•
•
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Incentive
Fear
Achievement
Growth
Power
Social
Traditional Ads
Online & Social Media
Referral
Guerrilla Efforts & PR
Introvert
Analytical
Conservative
Passive
Extrovert
Creative
Liberal
Active
App Version
* Required
2.01.0
Landing/Welcome
Tutorial
New User On-boarding
Login Sign Up
Skill Level Calculator*
Enable Notifications
Location
Account Settings
Measurement System
My Garden* MoreAdd A Plant* Plant Database*
View Custom Filter
Plants Alphabetical Search
Plants Alphabetical
Plant Default Image
Plant Common Name
Plant Scientific Name
Select From Database
Name Plant
Take Photo
Environment
Date Last Watered
Date Last Fertilized*
Home
Level Progress Bar
Alerts*
Rewards Earned
Rewards Earned
Your Level
Reward Preview
Quests/Challenges
Game FAQ/Info
More Tasks
Login Google
Login Facebook Email
Password
Linked Accounts
Name
Account Settings Game Progress
Enable GPS
Measurement System
Input Location Manual
Notification SettingsLocation Settings
Email Notifications
Home Screen Notif.
Lock Screen Notif
Push Notifications
Summary/Confirm
Date Last Watered
Date Last Fertilized
Notification Settings*
Static Navigation Bar
Plant Info*Plant Care*
Plant Profile
Other Names
Description
Type
Lifetime
Leaf Color
Height/Growth Range
Special Features
Similar Plants
Similar Skill Level
Toxicity
Genus
Scientific Name
SpeciesFertilizer
Soil & Irrigation Info
Growth Info
Harvesting Info
Pests Info
Growth Info
Pruning Info
When to Plant Info
Re-potting
Pruning
Water
Sunlight
Temperature
Photo
User Plant Name
Common Name
Scientific Name
Skill Level Rating
Logged in? YesNo
App Version
* Required
2.01.0
Landing/Welcome
Tutorial
New User On-boarding
Login Sign Up
Skill Level Calculator*
Enable Notifications
Location
Account Settings
Measurement System
My Garden* MoreAdd A Plant* Plant Database*
View Custom Filter
Plants Alphabetical Search
Plants Alphabetical
Plant Default Image
Plant Common Name
Plant Scientific Name
Select From Database
Name Plant
Take Photo
Environment
Date Last Watered
Date Last Fertilized*
Home
Level Progress Bar
Alerts*
Rewards Earned
Rewards Earned
Your Level
Reward Preview
Quests/Challenges
Game FAQ/Info
More Tasks
Login Google
Login Facebook Email
Password
Linked Accounts
Name
Account Settings Game Progress
Enable GPS
Measurement System
Input Location Manual
Notification SettingsLocation Settings
Email Notifications
Home Screen Notif.
Lock Screen Notif
Push Notifications
Summary/Confirm
Date Last Watered
Date Last Fertilized
Notification Settings*
Static Navigation Bar
Plant Info*Plant Care*
Plant Profile
Other Names
Description
Type
Lifetime
Leaf Color
Height/Growth Range
Special Features
Similar Plants
Similar Skill Level
Toxicity
Genus
Scientific Name
SpeciesFertilizer
Soil & Irrigation Info
Growth Info
Harvesting Info
Pests Info
Growth Info
Pruning Info
When to Plant Info
Re-potting
Pruning
Water
Sunlight
Temperature
Photo
User Plant Name
Common Name
Scientific Name
Skill Level Rating
Logged in? YesNo
Site Map
Usability TestingQuick log is nearly universally ignored or not understood.
View more is often seen as View More with infinite loading
Add plant form is easy to use barring any missing functionality
Understood notification and app settings would be accessible in the More button
Understood Gamification and that there would be reward and progress system
Responded positively to rewards and gamification
https://invis.io/82A1FKCSZ#/215522224
3/4 Testers
1/2 Testers
4/4 Testers
4/4 Testers
3/4 Testers
3/4 Testers
Revised WiresWith the findings from the User interviews, I changed the main navigation bar to surface finding plant information better, and changed the home page notification area to a load more button. I also added a button at the bottom of the long scrolling area of the plant care page so that people could naturally click it after learning more about the plant.
ConclusionRECAPThe main thing I learned from both interviews and testing is that gamification is widely recognized as well as highly capable of creating incentive to the user. Creating a robust plant tracking app is enough, but in order to make plant care habit forming, there has to be additional incentives.
Also, a quick way to log tasks from the menu bar was unnecessary, as users knew to log tasks from the home screen. Also, adding buttons at the bottom of long information made navigating the app easier.
NEXT STEPSTo make sure the app is working as intended, next steps are to perform more usability tests with the revised wireframes. Additionally, more features such as social sharing, and a possibility of affiliate integration to create real rewards could be explored. The gamification part of the app needs more thought and testing.