Leading the Way in Revenue Generation Strategies for Museums
description
Transcript of Leading the Way in Revenue Generation Strategies for Museums
![Page 1: Leading the Way in Revenue Generation Strategies for Museums](https://reader036.fdocuments.net/reader036/viewer/2022070313/554abe5ab4c90542708b4869/html5/thumbnails/1.jpg)
Leading the Way in Revenue Generation
Strategies for Museums
Allyson LazarOrinda Group, LLC
2008 AAM ConferenceDenver, CO
![Page 2: Leading the Way in Revenue Generation Strategies for Museums](https://reader036.fdocuments.net/reader036/viewer/2022070313/554abe5ab4c90542708b4869/html5/thumbnails/2.jpg)
By 2004, nearly 71% of nonprofit revenue came from
fees for goods or services and government grants and private
contributions had fallen to 23.5% of revenue.
Source: The Nonprofit Sector in Brief: Facts and Figures from the Nonprofit Almanac
2007, The Urban Institute
![Page 3: Leading the Way in Revenue Generation Strategies for Museums](https://reader036.fdocuments.net/reader036/viewer/2022070313/554abe5ab4c90542708b4869/html5/thumbnails/3.jpg)
Strategies Identified by the Orinda Group Survey
• Engage in Social Media• Enable Online Retail, Admissions, Giving and Membership
Opportunities through the Museum Website• Participate on E-Philanthropy Websites• Consolidate, Professionalize and Streamline Business Units• Explore New Retail Opportunities• Pursue Creative Strategic Partnerships• Devise Targeted “Creative” Fundraisers that are Unique to the
Institution, Community, Audience and/or Program Seeking Funding• Restructure Museum Support• Consider Unrelated Businesses• Step up to the Auction Block• Host Traveling Exhibitions• Open up the Museum to Night-time Exploration• Diversify Revenue Generation and Fundraising Strategies
![Page 4: Leading the Way in Revenue Generation Strategies for Museums](https://reader036.fdocuments.net/reader036/viewer/2022070313/554abe5ab4c90542708b4869/html5/thumbnails/4.jpg)
Trends• Metrics• Transparency• Social Entrepreneurs
–Return on Investment (ROI)–Deeper investment in fewer
organizations• E-Philanthropy / Use of technology
and social media
![Page 5: Leading the Way in Revenue Generation Strategies for Museums](https://reader036.fdocuments.net/reader036/viewer/2022070313/554abe5ab4c90542708b4869/html5/thumbnails/5.jpg)
![Page 6: Leading the Way in Revenue Generation Strategies for Museums](https://reader036.fdocuments.net/reader036/viewer/2022070313/554abe5ab4c90542708b4869/html5/thumbnails/6.jpg)
![Page 7: Leading the Way in Revenue Generation Strategies for Museums](https://reader036.fdocuments.net/reader036/viewer/2022070313/554abe5ab4c90542708b4869/html5/thumbnails/7.jpg)
![Page 8: Leading the Way in Revenue Generation Strategies for Museums](https://reader036.fdocuments.net/reader036/viewer/2022070313/554abe5ab4c90542708b4869/html5/thumbnails/8.jpg)
Social Media Statistics• Almost 300 museum profiles on Flickr• Nearly 7400 museum-related groups on
Flickr• Over 100 YouTube channels dedicated to
museums• Tens of thousands of museum-related
videos on YouTube• Hundreds of museums on MySpace• Over 500 museum-related groups on
![Page 9: Leading the Way in Revenue Generation Strategies for Museums](https://reader036.fdocuments.net/reader036/viewer/2022070313/554abe5ab4c90542708b4869/html5/thumbnails/9.jpg)
Recommended Donation Sites for Museums
• Network for Good
Shop-to-Give Sites:• iGive• Good Shop• eBay’s Missionfish• Shop for Museums
Search-to-Give Sites:• Good Search
![Page 10: Leading the Way in Revenue Generation Strategies for Museums](https://reader036.fdocuments.net/reader036/viewer/2022070313/554abe5ab4c90542708b4869/html5/thumbnails/10.jpg)
Electronic Resources and References
2007 Orinda Group Museum Revenue Generation and Fundraising Study:
http://orindagroup.com/testing/MRGFS-electronic.pdf
Leading the Way for Revenue Generation Strategies in Museums presentation:
http://orindagroup.com/testing/leadingtheway.pdf
2007 Orinda Group Museum Revenue Generation Survey Results:
http://orindagroup.com/OGBlog/Museum_Revenue_Generation_Survey.pdf