Leading in a digital age
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Leading in the Age of Screens, Social
Media, and Virtual Work
Brandon Dempsey | #genSIMS
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Leadership Re-Defined
Perceptions and Beliefs of today’s Gen Y/WorkForce
Communication
Personal Brand
Best Practices
Tools and Tips
Today
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Who the heck is this guy?• St. Louis native: DeSmet/UMSL
• SuiteCommute- Remote Work Consulting Company
• goBRANDgo!
• 2011 SBA Young Entrepreneur of the Year
• 2012 St. Louis City Business of the Year
• 2013 St. Louis 30 under 30
• Featured in
• Forbes.com
• Under30CEO.com
• Post/St. Louis Business Journal
• Wall Street Journal
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Watch Video >
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Work Today...
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Location Independent
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Communication
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Results Focused, Not Time
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Have to Work to Include PeopleOr They Unplug & Don’t Listen
(conference calls)
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More Technology Available Than
is Often Used
Calendar Invites, Video Chat, Notes: Files, Polling, Chat,
Screen Share
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Transitioning
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More Transparency
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Location
Independent
Focus on Results
More Technology
Work to Include
People
Transitioning
More Transparency
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Redefining Leadership
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What hasn’t changed?
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Importance of a Story
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Understand “Why?”
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Equal FootingDon’t follow
hierarchyFollow Inspirational Leaders
Share Common Bond
Looking for a Path
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AccessibilityExpect to Communicate
Immediately
Multiple Mediums
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Influence
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Workplace Perceptions
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Reality
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Workplace Perceptions• Accessibility
• always plugged in• Self-Reliance
• ability to get access to information• expect roadblocks to be cleared by others
• Mobility• laptops, tablets, and phones• not tethered to a location
• World Impact• work has to make a bigger impact than just “because I want it this way”
• Privacy: boundaries• Different level- those who are close see everything• Not close- wait to be accepted in
• Only communicate on Facebook: “I want to connect with my boss on Facebook”• lessons learned
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Poll
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CollaborationGoogle Docs
Prezi
Speek.com
Office 365
Join.me/gotomeeting
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Routine WinsDaily
Weekly
Quarterly
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Digital EtiquettePreferred Methods
NO-Voicemails! Please
Short Emails
Asking for Directions
Can You Google It?
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Methodologies
Feedback
Social Media
Photo & Video
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Personal Brand
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Understanding what your brand is
Controlling your brand
Say and share
Judged by your brand
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Best Practices
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Creative Bursting
In from the beginning
Streamline communication
Establish best
methods/common
understanding
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Thank You.
Brandon Dempsey | #genText