Leadership & Social Media
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Transcript of Leadership & Social Media
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Leadership & Social Media
How the social webaffects your role
Jason FallsSocial Media Explorer
AECT Leadership DinnerLouisville, Ky.October 27, 2009
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Image: Nouveau on Shutterstock.com
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Image: Jozef Sedmak on Shutterstock.com
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Apply To Social WebApply To Social Web
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Apply To Social WebApply To Social Web
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Actionable ItemsActionable Items
Serve Your Audience (Content, Service)
Include Your Audience (R&D, Crowdsourcing)
Establish Guidelines (Set A Tone, Not Rules)
Lead By Example (Engage Openly)
Trust Your Team (Empower Them)
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Actionable ItemsActionable Items
Be Accessible (Twitter, Blog Comments)
Be Authoritative (Blog, Twitter, LinkedIn, Facebook)
Be Benevolent (Comment, Link)
Be Humble (Comment, Blog, Forums)
Be Brave (Don’t Hide Behind Legal, Compliance)
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Advice From The TwitteratiAdvice From The Twitterati
It's your job to establish the culture that supports SM and champion its business uses. - @shel
Have a plan, make a 12-24 mo. commitment, be consistent, be flexible. - @debworks
Don't be afraid of SM. It's about "Enabling/Engaging in a Conversation" - which is what teachers do. - @MitchPopelchak
I'd tell them to trust your communication/PR team, set policies and guidelines that fit *your* org's needs. - @vedo
I would remind them that social media isn't free - you pay in time (HR $) what you don't spend in ad $ - @sharonmostym
If you can trust your employees to talk about you in person and on the phone, you can trust them in social media as well. - @DavidBThomas
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Advice From The TwitteratiAdvice From The Twitterati
SM is organic. Can't give you the playbook I'm going to follow (like in adv) because it hasn't been written yet. - @TomMartin
You can't ignore SM, your customers and employees are already there. Embrace it and leverage it, your competition already has. - @covati
It can be a great tool to help humanize companies and people. - @GavinBaker
My biggest thing when talking to leadership has been to show that socmed can cover serious issues, get work done, etc. - @Eileen53
Tell them it is Conversational, not Social, and they will have a better understanding of the space they are about to enter. - @DarinRMcClure
"Different" and "new" should not be seen as "scary". - @JSandford
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A ResourceA Resource
http://socialmediaexplorer.com/leadership
This Presentation
Useful Links
Easy To Learn Videos
Contact Information
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Let’s ConnectLet’s Connect
Jason Falls
PrincipalSocial Media Explorer
Email: [email protected]
Twitter: @JasonFalls
Phone: 502.509.4763 (4SME)
Web: socialmediaexplorer.com