Leadership & managing change

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    BITSPilaniPilani | Dubai | Goa | Hyderabad

    MMZG514 (Lecture # )Dr. Anubha Dadhich, Department of Management, BITS

    Pilani.

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    Creating Vision and Strategic

    Direction

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    Good business leaders create a vision,

    articulate the vision, passionately own the

    vision, and relentlessly drive it to completion.

    Jack Welch

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    Strategic Leadership

    The ability to anticipate and envision the

    future, maintain flexibility, think strategically,

    and initiate changes that will create a

    competitive advantage for the organization in

    the future.

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    Most important function of a leader

    The most important function of a leader is todevelop a clear and compelling picture of the

    future, and to secure commitment to that

    idea.

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    The Domain of Strategic Leadership

    Architecture for alignment and

    implementation

    Strategy

    Mission

    Vision

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    Examples of some brief Vision

    Statements

    Motorola

    Become the premier company in the world

    Ritz-Carlton (Amelia Island) Engineering Dept.

    Where no hotel has gone beforefree of all defects

    Johnson Controls Inc.

    Continually exceed our customers increasing expectations

    New York City Transit

    No graffiti

    Egon Zehnder

    Be the worldwide leader in executive search

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    Questions to Ask?

    The leader must ask there questions to test his

    or her vision:

    1) Is this the right time?

    2) Is this the right direction?

    3) Are these the right goals?

    This must then be shared with your team and have it

    SUPPORTED.

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    The Nature of the Vision

    Current

    reality

    Staying the course

    Vision

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    What Vision Does?

    Links the present to the future

    Energizes people and gains commitment

    Gives meaning to work Establishes a standard of excellence and

    integrity

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    Common Themes of Vision

    Vision has broad appeal

    Vision deals with change

    Vision encourages faith and hope

    Vision reflects high ideals

    Vision defines the destination and the journey

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    Vision must be able to:

    Work at multiple levels

    Be inspirational at all levels Encourage independent action

    Develop Self-reference

    Be supported by the Company LeaderShip

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    Requirements for an effective

    Vision

    For a VISION to be effective it must be

    developed by leaders.

    Developed by leaders, those with strengths to

    influence to establish direction

    Must be communicated to followers and must

    be supported by them.

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    Requirements for an effective

    Vision

    Developed by leaders, those with strengths to

    influence to establish direction

    Must be communicated to followers and must

    be supported by them.

    Must be comprehensive and detailed so all

    understands its meaning and direction.

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    Mission

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    The organizations core broad purpose and reason for

    existence.

    It defines the companys core values and reason for

    being, and it provides a basis for creating the vision.Whereas vision is an ambitious desire for the future,

    mission is what the organization stands for in a

    larger sense.

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    Mission

    Two critical parts:

    Core values guide the organization

    Core purpose is why the organization exists

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    Leaders Framework for Noble Purpose

    Purpose Description Basis for Action

    Discovery Finding the new Pioneer

    Excellence Being the best Fulfillment

    Altruism Providing service Happiness

    Heroism Being effective Achievement

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    Strategic Management

    Strategic Management

    The set of decisions and actions used to formulate and

    implement specific strategies that will achieve a

    competitively superior fit between the organization and its

    environment so as to achieve organization goals

    Strategy

    The general plan of action that describes resource

    allocation and other activities for dealing with theenvironment and helping the organization attain its goals

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    Develop Strategies Focusing On

    Core competence

    Developing synergy

    Creating value for customers

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    Core Competence

    Something the organization does extremely

    well in comparison to competitors.

    Leaders try to identify the organizations

    unique strengthswhat makes their

    organization different from others in the

    industry

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    Synergy and Value

    Synergy: the interaction oforganizational parts to produce a

    joint effect that is greater than the

    sum of the parts

    Value: the combination ofbenefits received and costs paid

    by the customer

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    Strategy Formulation and

    Implementation

    Strategy Formulation

    The integrating knowledge of the environment, vision, and

    mission with the core competence in such a way as to

    achieve synergy and create customer value

    Strategy Implementation

    Putting strategy into action by adjusting various parts of

    the organization and directing resources to accomplish

    strategic goals

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    Strategy execution

    Strategy executionmeans using specific

    mechanisms, techniques, or tools for directing

    organizational resources to accomplishstrategic goals. This is the basic architecture

    for how things get done in the organization.

    Strategy execution involves using several toolsor parts of the organization that can be

    adjusted to put strategy into action.

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    Strong leadership is one of the most

    important tools for strategy execution.

    Followers need line of sightto the

    organizations strategic objectives, which

    means they understand the goals and how

    their actions will contribute to achieving

    them.

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    Making Strategic Decisions

    Ease of Implementation

    Hard Easy

    Strategic

    Impact

    High

    Low

    High Impact, Hard to

    Implement.

    Major changes, but with

    potential for high payoff

    High Impact, Easy to

    Implement.

    Simple changes that have

    high strategic impact

    take action here first

    Low Impact, Hard to

    Implement.

    Difficult changes with little

    or no potential for payoffavoid this category

    Low Impact, Easy to

    Implement.

    Incremental

    improvements, smallwins; pursue for symbolic

    value of success

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    Stimulating Vision and Action

    The Dreamer The Effective Leader

    The Uninvolved The Doer

    Action

    Low High

    Low

    High

    Vision

    Four types of leaders are described based on their attention to vision and

    attention to action.

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    The dreamer,on the other hand, is good at

    providing a big idea with meaning for self and

    others. This leader may effectively inspire

    others with a vision, yet he or she is weak onexecuting strategic action.

    The person who is low both on providing

    vision and stimulating action is uninvolved,not really a leader at all.

    The leader who is all action and little vision is

    a doer. 29

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    The vision in this case is only a dream, a

    fantasy, because it has little chance of ever

    becoming reality.

    To be an effective leader,one both dreams big

    andtransforms those dreams into significant

    strategic action, either through ones own

    activities or by hiring other leaders who caneffectively execute the vision and strategy.

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    How Leaders Decide ?

    Leaders decide on direction through rational

    analysis as well as intuition, personal

    experience, and hopes and dreams.

    Leaders make a real difference for their

    organization only when they link vision to

    strategic action, so that vision is more than

    just a dream. Superior organizationalperformance is not a matter of luck. It is

    determined by the decisions leaders make.

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    How Leaders Decide ?

    - SWOT Analysis

    - Porters Five Analysis

    SWOT

    Strengths

    Weaknesses

    Opportunities Threats

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    Porters 5 Competitive Sources

    Potential new entrants

    Bargaining power of buyers

    Bargaining power of suppliers

    The threat of substitutes

    Rivalry among competitors

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    THANK YOU !!

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