Slide 1

The people who are crazy enough to think they can change the world are the ones who do.

CONTENTSBrief Intro

14 Leadership Lessons of Steve Jobs

Conclusions

BRIEF INTROSteve Jobss PersonalityPassion to make it happenIntensityExtreme EmotionalismPetulanceImpatienceEntrepreneurial attitude (Imp Creation Apple Company)Apple Integration of Imagination with technology and businessWhile developing Apple as the Worlds Most Valuable Brand, he transformed Seven Industries - Personal computing, Animated movies, Music, Phones, Tablet computing, Retail stores, and Digital publishing.

14 Leadership Lessons of Steve JobsFocusSimplifyTake Responsibility End to EndWhen Behind, LeapfrogPut Products Before ProfitsDont be a Slave To Focus GroupsBend Reality

ImputePush for PerfectionTolerate Only A PlayersEngage Face to FaceKnow Both the Big Picture and the DetailsCombine the Humanities with the SciencesStay Hungry, Stay FoolishLeadership Lessons of Steve Jobs

FocusAnalysis of Products and ConsumersFocus primarily resided on Deciding what not to do before deciding what to doEnlisting of things to do based on priority Filter out distractionsCommitment Focus Considered company problems before personal, legal or health issues.Comparison with MicrosoftLeadership Lessons of Steve Jobs

SimplifyApples first Marketing brochure declared Simplicity is the ultimate sophisticationSimplify To eliminate unnecessary components.Compared with Microsoft - more user friendly due to simplicity in the productUnderstanding the role each element played & integrate simplicity with cost effectivenessLeadership Lessons of Steve Jobs

Take Responsibility End to EndNo third party intervention Providing end to end solutions makes it simpler, reduces glitches and takes less timeGoogle & Microsoft provided only software solutions. Integrating with third party hardware.I-Cloud all data gets accumulated. In case of theft/ lost/ broken, all data can be retrieved on the single click.

Leadership Lessons of Steve JobsWhen Behind, LeapfrogWhen behind, never try to catch up the already existing, you should always try to leapfrog itI- Tunes One stop solution for music, videos, photos, contacts etcIf we dont cannibalize ourselves, someone else will- from I Pod to I PhoneLeadership Lessons of Steve JobsPut Products Before ProfitsDont Compromise : Focus on making the product as innovative as you can and then the profits will followConsider Innovation & Design above the Price , Profit and Marketing (Eg. John Sculley ran Apple 1983 1993 The period of Fall of Apple brand)Dont be a Slave To Focus GroupsAlways have a Master Attitude Always try to innovate something that is not on the page yet , and the world will follow you. Customer dont know what they want until we show them.Always consider Intuition more powerful than intellect intuition about the desires of the customersLeadership Lessons of Steve JobsBend RealityAlways have Can Make it Happen attitude. You can always achieve the Impossible if you never treat it as an Impossible oneBreakout GameBooting up of computer made fasterCorning Gorilla Glass ImputeAttributes of how the product is presented and packaged tends to make an impact. Eg. People judge a book by its cover.Design of a product imputes a signal rather than its functional attributes.Leadership Lessons of Steve JobsPush for PerfectionAlways Carve for Perfection when you are putting so much efforts to launch it.Toy Story rewrote the storyI Phone launch re designed the displayPerfection should also be applicable to the parts which are unseen. Eg. A true craftman uses a good piece of wood at the back of a cabinet against the wall.Tolerate Only A PlayersWorking only with the best people tends to the best product in the world.Cushioning the employee with gentle and kind words might not help in taking the best out of him.By expecting them to do great things, you can get them to do great thingsLeadership Lessons of Steve JobsEngage Face to FaceFace to face discussions brings out the best of creativity than by discussions through Email or Messaging.Pixar buildingPerson with clear thoughts can always speak more than that on presentation slides.Know Both the Big Picture and the DetailsWhen working on a particular product, you should have the vision of the bigger future picture and at the same time work on its tiniest aspect of the product.Journey from the need of digital hub to cloud with servers.Leadership Lessons of Steve JobsCombine the Humanities with the SciencesInterconnection of different field together i.e Humanities to Science, Creativity to Technology and Arts to Engineering along with applied Imagination always gives a creative edge for any future development to your product.Vision of turning Textbooks into artistic creationMagical tools for digital photography.Stay Hungry, Stay Foolish.No matter how successful the company becomes or how successful the product becomes , you should always have the hunger for the new innovationNo matter how knowledgeable person you become with time, you should always stay foolish to learn new things every day.

CONCLUSIONSYou should always follow your natural instinct

You should always chase your dreams however foolish they might sound to others

If you really think you can make a difference and are ready to take a tough path for the same, you eventually will.

THINK DIFFERENT!!!

THANK YOUPGDM-EXEC-2014-15