Leadership lesson - tribes & etribes
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CONSUMER TRIBES & ETRIBES Presented by: Darren Tam
Transcript of Leadership lesson - tribes & etribes
CONSUMER TRIBES & ETRIBESPresented by: Darren Tam
What is a consumer tribe?
Examples
Why do we need consumer tribes?
What is an etribe?
Development of etribes
Examples
How does this relate to the course?
Questions for you!
• 1. With the rise of social media, do you see tribes communicating solely online? Is it only a supplement?
• 2. What tribes or etribes are you a part of?• 3. Seeing how tribes do not like being
marketed through market segmenting methods, how would you go about getting through to this group?
