By: -Vallari Sharma

Charismatic

leader

Fast moving

opportunist

Adventurer

Risk taker

Friendly

Competitive

Workaholic

Tough negotiator

Flamboyant

Richard Branson

Introduction

• Born on 18th July, 1950• Chairman of Virgin group• Net worth is $2.5 billion • Branson has mild dyslexia and had poor academic

record but discovered his quality to connect with others

Business Ventures

• Virgin Atlantic Airways in 1984• Virgin trains in 1996• Virgin mobile in 1999• Virgin cars in 2000• Virgin Galactic in 2004• Virgin health care in 2008

Honours

• Honorary degree of Doctor of technology in 1993

• Tony Jannus Award for accomplishment in commercial in air transport in 2000

• United Nations Correspondents Association Citizen of the world award for his support for environmental & humanitarian causes

Ultimate Brand Builder

Driving force at the centre of 150 to 200 companies, employing more than 8000 people in 26 countries.

Charismatic & Transformational Leader

• Adapt quickly to change

• Virgin shows continual growth and changes

• Transforms employees to pursue organizational goals over self –interest

Charismatic & Transformational Leader

• Charismatic leader achieve their impact by creating of followers who personally identify with this style

• Individual personality of Branson is stamped everywhere throughout the business

Creator of Young & Fun Culture

• “Look for the best and you will get the best”

• “If a flower is watered, it flourishes. If not it shrivels up and dies”

• Write “chitty – chatty” letters to his subordinates

Compar

is

on

Richard Branson vs. Bill Gates

• Richard Branson – Democratic Leader

• Bill Gates – Autocratic Leader

Richard Branson vs. Bill Gates

• Fiedler’s Contingency Model

Personality Factor

• Task Oriented• Relationship oriented

Situational factor

• Leader - member relations

• Task Structure• Position power

Richard Branson vs. Bill Gates

• Contingency & Situational Leadership Branson enjoys good rapport among subordinates while

Gates enjoys clear Chain of Command

Branson has adoptive, supportive and participative behavior while Gates adopts more directive behavior

Branson gives freedom to perform to his employees but Gates preferred to tell his subordinates what to do

Richard Branson vs. Bill Gates

• Hersey and Blanchard’s Situational Leadership model Branson gives responsibility to his subordinates

according to their readiness for the task while Gates gives to those whom he trusts

Richard Branson vs. Bill Gates

• Charismatic & Transformational LeadershipBranson use his personality to publicize his brand

through his charm while Bill Gates is passionate about his work

Richard Branson vs. Bill Gates

• Entrepreneurial & Strategic LeadershipBranson and Gates both has risk taking capability

Gates recruit only best talents in the software industry while Branson hires people who work for him and with him

Virgin has flat organizational structure while in Microsoft only top echelons can take decisions

Level 5 HierarchyLevel 5 Executive

Effective leader

Competent manager

Contributing team member

Highly capable individual

THANK YOU

Presented By: -Vallari Sharma