Lead Scoring for Smart People Part 3 (when should you implement lead scoring?)
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1 Lead Scoring for Smart People When Should You Implement Lead Scoring?
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Beachhead Marketing moves along with lead scoring in this installment by covering when you should implement lead scoring. Learn more at http://www.beachheadmarketing.com
Transcript of Lead Scoring for Smart People Part 3 (when should you implement lead scoring?)
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Lead Scoring for Smart
PeopleWhen Should You Implement Lead Scoring?
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Previously...
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Previously...
• Lead scoring definition
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Previously...
• Lead scoring definition• Types of lead scoring
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Previously...
• Lead scoring definition• Types of lead scoring• Successes
In this video...
In this video...• Determine if
lead scoring is right for you
In this video...• Determine if
lead scoring is right for you
• Three questions to ask before implementing
In this video...• Determine if
lead scoring is right for you
• Three questions to ask before implementing
• Quick tip for implementation
Do you have enough leads?
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Interview your sales team
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Figure out their current load
250 calls
250 callsper week
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Focus on generating more traffic and leads
Focus on generating more traffic and leads
• Content generation
Focus on generating more traffic and leads
• Content generation
• PPC
Focus on generating more traffic and leads
• Content generation
• PPC• List purchase
Focus on generating more traffic and leads
• Content generation
• PPC• List purchase• Tradeshows
How do you define?
Define with sales
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• Meets company size criteria
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• Meets company size criteria• Completes two web forms
Do you have enough data?
Look at demographics
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Build multiple lead scoring models
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Interested in learning more?
Visit:
www.beachheadmarketing.com
