Lead Scoring for Smart People Part 1
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Lead Scoring for Smart People What is Lead Scoring
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Beachhead Marketing discusses lead scoring and why it matters. Learn more at http://www.beachheadmarketing.com
Transcript of Lead Scoring for Smart People Part 1
Lead Scoring for Smart People
What is Lead Scoring
•Lead scoring definition
In this video...
•Lead scoring definition•Why it matters
In this video...
•Lead scoring definition•Why it matters•Benefits of lead scoring
In this video...
What is Lead Scoring?
B2B
Why does it matter?
Why does it matter?
• Sales team can call the right leads
Why does it matter?
• Sales team can call the right leads
• No lead get left behind
Why does it matter?
• Sales team can call the right leads
• No lead get left behind• Quantify marketing
impact on revenue
CALL the
RIGHT LEADS
REVENUE
No Lead Gets Left Behind
No Lead Gets Left Behind
• 100 e-mails
No Lead Gets Left Behind
• 100 e-mails• 80 tasks
No Lead Gets Left Behind
• 100 e-mails• 80 tasks
EVERDAY
OVERWHELMED
QUANTIFY IMPACT
Track Lead Scores
20% Increase
Best In Class Companies
Best In Class Companies
31% Increase
Best In Class Companies
Best In Class Companies
35% Increase
Interested in learning more?
Visit:
www.beachheadmarketing.com
