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LEAD RETRIEVAL

• A Technology that allows for the exchange of information between students and perspective colleges/universities (replaces inquiry cards)

• Registration is not required, but highly recommended • Parents and counselors can also register

• Launched in 2007 at the Ft. Lauderdale NCF as a pilot program

• In 2012 Lead Retrieval was available at all NCFs and price was included as part of the registration fees

• 5 laptops and 2 printers are provided for onsite registration

• Mobile registration was introduced in 2012

NCF ATTENDEE REGISTRATION (SPRING STATS)

2013 2014 Difference

Online 93,661 93,488 -173

Onsite 9,224 7,700 -1,524 (16.52%)

Mobile Reg* 17,399 23,771 +6,372 (36.62%)

Total 120,284 124,959 +4,675 (3.89%)

REGISTRATION METHODS

• Online

• Mobile • QR Code

• Bulk

STUDENT REGISTRATION STEPS

1. Students (or parents) register online at www.gotomyncf.com

2. Print out registration confirmation

3. Students visit the schools they’re interested in

4. Exhibitors scan the barcode

5. Exhibitors receive the students information within a couple days and follow up

STUDENT REGISTRATION

TIPS FOR ENCOURAGING PRE-REGISTRATION• Have students register in home room or study block

• Require students to show registration barcode before they board the bus to the fair

• Offer incentives to students that pre-register

• Coordinate a district counselor meeting

• Attend PTA meetings

• Send out registration reminders to your counselor listserv

• Place promotional materials in career center

• Check Dashboard regularly

DASHBOARD REPORTING

NACAC and Chairs

www.gotomyncf.com/dashboard

Counselors

www.gotomyncf.com/counselor

MARKETING LEAD RETRIEVAL • TRC makes phone calls to local High Schools

• E-Blasts

• Newsletter/poster mailing

• Newspapers

• Save the Date postcards

• Marketing kits are sent to superintendents

• Event Managers and NCF Chairs reach out to local youth organizations/CBO’s

• Exhibitors promote during high school visits and on their website/social media

LEAD RETRIEVAL INFO- EXHIBITORS

• Benefits • Accurate information • Easily export data • Eliminate the need for inquiry cards

• Scanners• 1 scanner is included with each booth registration • Each scanner holds 10,000 leads• Additional scanners may be ordered prior to the fair or onsite • Exhibitors are held responsible for their scanner and must return it

during the last session of the fair. The cost to replace a scanner is $600.

LEAD RETRIEVAL INFO- EXHIBITORS

Spring 2013

Spring 2014 Difference

# of Unique Exhibitors

1,289 1,307 +18

# of Scanners Ordered (including additional scanners)

8,218 8,287 +69