Lead Magnet Training - Your Reiki Practice · Lead Magnet Why use a Lead Magnet? A well designed...

Created by Justin Peach - YourReikiPractice.com - 2015

Lead Magnet Training

Monday, 31 August 15

Lead Magnet


Lead Magnet

What is a Lead Magnet?


Lead Magnet


A Lead Magnet is a free object that you offer in exchange for contact information.


Lead Magnet


A Lead Magnet is a free object that you offer in exchange for contact information.It is desirable and offers value.


Lead Magnet


Lead Magnet

Why use a Lead Magnet?Most people with a Reiki website are making the same mistake. And this mistake

makes life much harder for them than it really needs to be.


Lead Magnet



They are trying to sell their core product directly to cold visitors without first have built up a relationship.


Lead Magnet



They are trying to sell their core product directly to cold visitors without first have built up a relationship.

If you don’t have a way to collect contact details from you website visitors then people are simply coming to your website and leaving again.


Lead Magnet


Lead Magnet

Why use a Lead Magnet?A well designed Lead Magnet can easily quadruple your sign up rates.Almost nobody signs up for newsletters these days.


Lead Magnet


Most people will not buy from you the first time they come across your product. They might need 7-10 or more

contact moments before they decide to purchase.


Lead Magnet


Most people will not buy from you the first time they come across your product. They might need 7-10 or more

contact moments before they decide to purchase.

This means that you must be able to start a conversation with your prospective clients - you need their contact details.


Lead Magnet


Lead Magnet

9 rules when creating Lead Magnet


Lead Magnet


1. Offer a very specific benefit or solution.


Lead Magnet


1. Offer a very specific benefit or solution.2. Give your lead magnet memorable name.


Lead Magnet


1. Offer a very specific benefit or solution.2. Give your lead magnet memorable name.3. Keep it simple.


Lead Magnet


1. Offer a very specific benefit or solution.2. Give your lead magnet memorable name.3. Keep it simple.4. Increase the perceived value of the Lead Magnet.


Lead Magnet


1. Offer a very specific benefit or solution.2. Give your lead magnet memorable name.3. Keep it simple.4. Increase the perceived value of the Lead Magnet.5. Deliver real value.


Lead Magnet


1. Offer a very specific benefit or solution.2. Give your lead magnet memorable name.3. Keep it simple.4. Increase the perceived value of the Lead Magnet.5. Deliver real value.6. Deliver instant gratification.


Lead Magnet


1. Offer a very specific benefit or solution.2. Give your lead magnet memorable name.3. Keep it simple.4. Increase the perceived value of the Lead Magnet.5. Deliver real value.6. Deliver instant gratification.7. Deliver fast results.


Lead Magnet


1. Offer a very specific benefit or solution.2. Give your lead magnet memorable name.3. Keep it simple.4. Increase the perceived value of the Lead Magnet.5. Deliver real value.6. Deliver instant gratification.7. Deliver fast results.8. Make it easy to use.


Lead Magnet


1. Offer a very specific benefit or solution.2. Give your lead magnet memorable name.3. Keep it simple.4. Increase the perceived value of the Lead Magnet.5. Deliver real value.6. Deliver instant gratification.7. Deliver fast results.8. Make it easy to use.9. Use as a pre-selling device.


Lead Magnet

Offer a very specific benefit or solution

Instead of saying “Watch our free meditation training video” say . . .

Learn how to get more energy from deep meditation

Example of a poor lead magnets:


Lead Magnet

Give your lead magnet a memorable name

This increases perceived value.And increases desirability.Increases the chances of showing up in search engines.


Lead Magnet

Keep it simple

Don’t confuse people by offering too much. Simple landing pages convert the best.


Lead Magnet

Increase the perceived value of the Lead Magnet

Say Course instead of video.Report instead of pdf.

If it’s a video or audio include the written transcripts.Software or apps have a high perceived value.

If it’s a pdf make it look like a book:


Lead Magnet

Deliver real value

Under-promise and over deliver. This way your future clients will say to themselves, wow if this is what the free product is like, just imagine what the paid services and products must be like.

This also will help people perceive you as an expert in you field.


Lead Magnet

Deliver instant gratification

The best Lead Magnet will offer tremendous value within 5 minutes of the opt-in.

If you are offering a physical lead magnet which you are sending also give people something they can download to make sure they stay engaged.


Lead Magnet

Deliver fast results

Tailor the lead magnet so that people will get fast results or improvements or be able to implement directly.


Lead Magnet

Make it easy to use

If people get frustrated or can’t get results they will be less willing to buy your products or services.


Lead Magnet

Use as a pre-selling device

They get used to doing business with you and you start to build up trust.


Lead Magnet


Lead Magnet

Types of Lead Magnet


Lead Magnet

Types of Lead Magnet1. Guide/Report


Lead Magnet

Types of Lead Magnet1. Guide/ReportReports and Guides are amongst the most common types of Lead Magnets.


Lead Magnet


2. Cheat Sheet/Handout


Lead Magnet


2. Cheat Sheet/HandoutCheat sheets and handouts work well.


Lead Magnet


2. Cheat Sheet/HandoutCheat sheets and handouts work well.They have a different “feel” to them than Reports or Guides.


Lead Magnet


2. Cheat Sheet/HandoutCheat sheets and handouts work well.They have a different “feel” to them than Reports or Guides.They are generally very short (one page or so) and cut straight to an ultra-specific point.You can deliver these as checklists, mind maps or “blueprints.”


Lead Magnet



3. Toolkit/Resource List


Lead Magnet



3. Toolkit/Resource ListA Toolkit or Resource List can make a great Lead Magnet for the right business and market.


Lead Magnet




4. Video Training


Lead Magnet




4. Video TrainingIf it makes sense and you have the skillset, video can be a very effective way to deliver on your Lead Magnet.


Lead Magnet





5. Quiz/Survey


Lead Magnet





5. Quiz/SurveyA quiz or survey, the results of which are delivered via email, can be a very engaging way to generate new leads.


Lead Magnet - Examples

Free report



Free audio



Free test



Free trial



Free training


Thank you!

Sales Path Strategies


Lead Magnet Training - Your Reiki Practice · Lead Magnet Why use a Lead Magnet? A well designed...

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