Lead generation via TecChannel - Efficient, measurable sales support
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Transcript of Lead generation via TecChannel - Efficient, measurable sales support
Lead generation via TecChannel - Efficient, measurable sales support
Focus on medium-sized companies
You are: a leading supplier of the full bandwidth of thin clients based on Linux and Windows
Your target group:IT decision-makers and IT managers
CIOs and IT executives
Network and system administrators
We offer:Generation of qualified customer data (leads)
Innovative platform for target group-specific advertising
High-quality services at no risk for a fixed price
TARGET GROUP LEAD GENERATION PROGRAMME SERVICES CONTACT
The lead generation programme
Procedure:
Collection of users in product-related fields (software, development, networks, etc.) via text ads
Provision of tangible added value (download) on a microsite
Customer data is generated in connection with the download, and customer-specific individualisation of registration criteria guarantees high-quality contact data
TARGET GROUP LEAD GENERATION PROGRAMME SERVICES CONTACT
The lead generation programme
Generation of customer data by means of:
High download rate through the targeted use of traffic drivers (text links) at the TecChannel web portal
Studies, white papers, tests, etc. available for download (microsite)
Games with prizes and information about new technologies
TARGET GROUP LEAD GENERATION PROGRAMME SERVICES CONTACT
Mechanics
Collection of users in product-related environment via text ad
Generation of customer data in connection with download
Offer of tangible added value
TARGET GROUP LEAD GENERATION PROGRAMME SERVICES CONTACT
Services
We make the following available:White paper, case study or a presentation in the form of a webcastVideo films, audio recordings, etc.Alternative: drawing lots for services or trial services
-> Tangible added value for readers guarantees high download rates
-> The download material makes positive positioning possible
-> TecChannel editorial staff are happy to offer assistance in the design and production of information material
TARGET GROUP LEAD GENERATION PROGRAMME SERVICES CONTACT
Services
Our services:
Integration of the download materials or drawing of lots in a microsite
A standardised registration (see image) or an individual registration by agreement
Free optimisation and control
-> Target group-specific advertising of your campaign
-> Guaranteed volume of high-quality address data
TARGET GROUP LEAD GENERATION PROGRAMME SERVICES CONTACT
Thomas FriedlKey Account Manager Telephone: +49 (0)89/3 60 86 - 778 Email: [email protected]
Sebastian SippelMedia Advisor Telephone: +49 (0)89/3 60 86 – 772Email: [email protected]
Jan Hantke Deputy Advertising Manager Telephone: +49 (0)89/3 60 86 – 628
Email: [email protected]
Dirk Limburg Publisher/Advertising ManagerTelephone: +49 (0)89/3 60 86 – 871 Email: [email protected]
TARGET GROUP LEAD GENERATION PROGRAMME SERVICES CONTACT