Lead generation ppt

22

Transcript of Lead generation ppt

Type of trafficPaid – Traffic via paid ads

Social – Traffic from social platforms

Referral – Traffic coming from other sites having url to your site

Organic – Traffic from Search Engines.

Channels for traffic

Paid Traffic:

Google Adwords

Google banners

Organic Traffic:

Search Engine optimization

Referral Traffic:

3rd party/referral/partner sites.

Social Traffic:

Facebook Ads

LinkedIn Ads

Lead Magnet

Hook

Hook

Hook

Core offer

Profit Maximiser - Upsell

Profit Maximizer – Cross Sell

Profit Maximizer – Slack Adjuster

Return Path – Exit offers

Return Path - Facebook