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Lead by Design: Bringing Design Culture into the Industrial Internet Age | Greg Petroff, GE
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Transcript of Lead by Design: Bringing Design Culture into the Industrial Internet Age | Greg Petroff, GE
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Lead by Design:
Bringing Design Culture into the Industrial Internet Age
@gpetroff
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POWER & WATER 19%
28.3 B
ENERGY MANAGEMENT
5% 7.4 B
OIL & GAS 10%
15.2 B
HEALTHCARE 12%
18.3 B
AVIATION 14%
20.0 B
TRANSPORTATION 4%
5.6 B
CAPITAL 31%
46.0 B
HOME & BUSINESS
SOLUTIONS 5%
8.0 B
~$147.4 Billion Revenue in 2012 $16.1 B Operating Earnings
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U.S. $70.4 B
Canada & The Americas $13.2 B
Europe $27.4 B
Asia Pacific $24.5 B
Middle East, Africa & Others $11.9 B
2012 revenues total $147.4 billion. 1 Includes U.S. exports to external customers 2 Includes $~5B from �Other Global� areas
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Things we are learning that have caused us to shift our thinking
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2010 Benchmark / Audit on Software @ GE
100’s of products released annually
14th largest software company
40+ platform types, multiple technologies
0 Consistent Technology or Experience strategy
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BUT WILL WE GET IT RIGHT?When the world is moving so fast...
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ADDING DESIGN TO GE’S DNA
Business“How do we make money?”
Technology“What can we build and deliver to market?”
Design“What do people and organizations need and desire?”
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WHY DESIGN MATTERS IN ALL OF THIS....
Shifting from “Think to Make” to “Make to Think”
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ELABORATION REDUCTION
DESIGN PROCESS
“Sketching” “Prototyping”
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Evidence in the Wild
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JAWBONE UP
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PHILLIPS HUE
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AUTOMATIC
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PEBBLE
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TESLA
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GE & QUIRKY
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