Evaluación Gestión de Gobierno Septiembre 2016 · Septiembre 2016
Le Septiembre
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Transcript of Le Septiembre
ProductPresentation:
Le septiembre
by republicanaInternational Wine Concepts from Spain
5. STYLO
4. IMAGE
6. BACK LABEL3. BRAND
1. WINERY 2. WINE
7. PACKAGING0. InternationalWine Concept
INTERNATIONALIZATIONDESIGNWINE
Int. Wine ConceptI+D+WINE model
0. CONCEPT
Spain. Cariñena wine region. Private venture in a region of Coops. Old Vine Grenache, shiraz,
chardonnay. British Retail Certificate and IFS. Exports account for 90% total sales. Tenders-winning winery.
BODEGAS ESTEBAN MARTÍN
1. winery
Entry-level, young red. 50% Grenache 50% Shiraz. 13,5% alc. Medium-body. Elegant perfume; Fruity, berries,
youthness, good acidity, fresh finish. 89-88 points last vintages. Tenders-Winning Wine.
Grenache & Shiraz
2. wine
Easy to Drink Stylo. High price/quality ratio.
Spanish + French. At least French, German, English
& Spanish native or basic speakers understands it.
Vintage starts on September.
Le Septiembre
3. brand
Vintage oriented and coordinated with brand.
It shows works carried out during the vintage time, September.
Classic chateaux, people and tools.
4. image
BORDEAUX stylo. Old yellow and wine red colours. Brand+variety on top. Image and foot-text describing
the story of the vintage theme.
5. stylo
Name & Variety on the top. Tasting Note. Credits. Legal info. Color, fonts, stylo coordination. Paper; same quality as front.
6. Back label
screw-cap. Medium heavvy Bordeaux bottle. High weight paper on the labels. 6 bottles/case.
7. packaging
8. More concepts
CONTACT
David Blanco
Tel. +34 687 484 989
http://www.republicanawines.es
Any ORDER comment?
9. Thank you