Le Cordon Bleu - oncreative.com.auoncreative.com.au/pdf/on-creative-lecordonbleu-update.pdf · Le...
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Advertising, design, building meaningful brands. 199 Gilbert Street, Adelaide, South Australia 5000 Telephone 61 8 8416 2600 Facsimile 61 8 8416 2666 Email [email protected] This international prestige brand, the world’s largest hospitality institution, had lost brand value and impact through inconsistent execution in multiple markets. On Creative created a global branding platform with custom photo- shoot, self-assured positioning line with an international flavour, and unmistakeable colour link to the brand name. Following the success of the platform, Le Cordon Bleu approached On Creative to expand the branding into wider advertising applications. Building on the language notions: ‘Continue a Tradition of Excellence’ and ‘A Touch of Cordon Bleu’, we enhanced the graphic framework with ribbon detail and blue accents. We also selected imagery that evokes a sense of precision – contrast the organisation’s global scope, reputation and opportunities with the attention to fine details that its courses foster and encourage. Le Cordon Bleu Brand Platform EXCEPTIONAL CUISINE, PERFECTED BY A TOUCH OF CORDON BLEU Certificat de Commis de Pâtisserie Certificat de Commis de Cuisine Diplôme de Pâtisserie | Diplôme de Cuisine Grand Diplôme Diplôme Avancé de Gestion Culinaire Continue the tradition of excellence lecordonbleu.com.au Renowned across the world, Le Cordon Bleu’s culinary arts course give you the skills, knowledge and inspiration to turn food into a masterpiece with certificate and diploma courses to suite every taste. MASTER YOUR PASSION WITH A TOUCH OF CORDON BLEU Continue the tradition of excellence lecordonbleu.com.au Master of International Hospitality Management Le Cordon Bleu Master of Gastronomic Tourism Elevate your passion with the world’s finest. Le Cordon Bleu’s postgraduate, Masters-level degrees takes your career to the next tier. CRICOS PROVIDER: 02380M. RTO: 4959 Perfected by a touch of Cordon Bleu lecordonbleu.com.au CONTINUE THE TRADITION OF EXCELLENCE Culinary Arts Hospitality Management Tourism and Events PERFECT YOUR DEGREE WITH A TOUCH OF CORDON BLEU BACHELOR OF BUSINESS DEGREES International Hotel Management International Restaurant Management Convention and Event Management Food Entrepreneurship | Tourism Management CRICOS PROVIDER: 02380M. RTO: 4959 Continue the tradition of excellence lecordonbleu.com.au
Transcript of Le Cordon Bleu - oncreative.com.auoncreative.com.au/pdf/on-creative-lecordonbleu-update.pdf · Le...
Advertising, design, building meaningful brands.
199 Gilbert Street, Adelaide, South Australia 5000 Telephone 61 8 8416 2600 Facsimile 61 8 8416 2666 Email [email protected]
This international prestige brand, the world’s largest hospitality institution, had lost brand value and impact through
inconsistent execution in multiple markets. On Creative created a global branding platform with custom photo-
shoot, self-assured positioning line with an international flavour, and unmistakeable colour link to the brand name.
Following the success of the platform, Le Cordon Bleu approached On Creative to expand the branding into wider
advertising applications. Building on the language notions: ‘Continue a Tradition of Excellence’ and ‘A Touch of
Cordon Bleu’, we enhanced the graphic framework with ribbon detail and blue accents. We also selected imagery
that evokes a sense of precision – contrast the organisation’s global scope, reputation and opportunities with the
attention to fine details that its courses foster and encourage.
Le Cordon Bleu
Brand Platform
EXCEPTIONAL CUISINE, PERFECTED BY A TOUCH
OF CORDON BLEU
Certificat de Commis de PâtisserieCertificat de Commis de Cuisine
Diplôme de Pâtisserie | Diplôme de CuisineGrand Diplôme
Diplôme Avancé de Gestion Culinaire
Continue the tradition of excellence lecordonbleu.com.au
Renowned across the world, Le Cordon Bleu’s culinary arts course give you the skills, knowledge
and inspiration to turn food into a masterpiece with certificate and diploma courses to suite every taste.
CULINARY – A1 POSTER
MASTER YOUR PASSION WITH A TOUCH
OF CORDON BLEU
Continue the tradition of excellence lecordonbleu.com.au
Master of International Hospitality ManagementLe Cordon Bleu Master of Gastronomic Tourism
Elevate your passion with the world’s finest. Le Cordon Bleu’s postgraduate, Masters-level
degrees takes your career to the next tier.
POST GRAD – A1 POSTER
CR
ICO
S PR
OV
IDER
: 023
80M
. RTO
: 495
9
GENERIC – PULL UP BANNER
Perfected by a touch of Cordon Bleu lecordonbleu.com.au
CONTINUE THE TRADITION OF EXCELLENCE
Culinary ArtsHospitality Management
Tourism and Events
PERFECT YOUR DEGREE WITH A TOUCH OF
CORDON BLEUBACHELOR OF BUSINESS DEGREES
International Hotel ManagementInternational Restaurant ManagementConvention and Event Management
Food Entrepreneurship | Tourism Management
UNDERGRAD – PULL UP BANNER
CR
ICO
S PR
OV
IDER
: 023
80M
. RTO
: 495
9
Continue the tradition of excellence lecordonbleu.com.au
Advertising, design, building meaningful brands.
199 Gilbert Street, Adelaide, South Australia 5000 Telephone 61 8 8416 2600 Facsimile 61 8 8416 2666 Email [email protected]
Le Cordon Bleu
Continue the tradition of excellence lecordonbleu.com.au
EXCEPTIONAL CUISINE, PERFECTED BY A TOUCH OF CORDON BLEUWhen you learn from the best, you can become the best. Le Cordon Bleu is your key to a blue ribbon career and the doors to the world’s finest establishments and hospitality businesses.
Certificat de Commis de Pâtisserie Certificat de Commis de Cuisine Diplôme de Pâtisserie
Diplôme de Cuisine Grand Diplôme Diplôme Avancé de Gestion Culinaire
CULINARY – PRESS AD (92X260MM)
CR
ICO
S PR
OV
IDER
: 023
80M
. RTO
: 495
9
Prospectus cover and spreads
Press ad
Advertising, design, building meaningful brands.
199 Gilbert Street, Adelaide, South Australia 5000 Telephone 61 8 8416 2600 Facsimile 61 8 8416 2666 Email [email protected]
FIND YOUR PERFECT CAREER
Continue the tradition of excellence lecordonbleu.com.au
LE CORDON BLEU OPEN DAY 4–6pm 30 August 2017
Days Road, Croydon Park, South Australia
CR
ICO
S PR
OV
IDER
: 023
80M
. RTO
: 495
9
CAMPAIGN A3 POSTER – OPEN DAY
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lorem imperdiet varius vel vitae felis.
Brief teaser message goes here
View in your browser
MARK YOUR
DIARY WITH
A TOUCH OF
CORDON BLEU
FOR MORE INFORMATION
Firstname Lastnamesmith, Title Goes Here
P 08 8888 8888 – M 0444 444 444 – E [email protected]
CAMPAIGN EDM – MICRO EVENT
RSVP
RSVP
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consectetur adipiscing elit. Nunc
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eros purus ut fringilla nibh.
LOREM
IPSUM
6:30pm Wednesday 9 March
LOREM
IPSUM
12pm Saturday 12 March
Le Cordon Bleu
Click here to view promotional video
