8/6/2019 Lcd Adv in Elevators

1/13

LCD Advertising in Elevators

8/6/2019 Lcd Adv in Elevators

2/13

For the first time in Pakistan, we at MindSet Art, takes the opportunity tointroduce this exclusive type of Advertising which targets the premiumconsumers of the market, reaching a demographic of viewers between the agesof 18 to 55 years.

The service is innovative in terms of technology and placement. The Mindset ArtLCD AD displays are placed in elevators in high traffic buildings, in order tohave a good context for bringing dynamic advertisements to a public who is

receptive and well connected to the latest technology trends.

Your decision to advertise in LCD AD Display will help us;To disseminate information on your product and Industry by creating awareness.To inform and educate captive audience.To create brand and product images.And to build an institutional image and reach effectively to all target segments with optimum

efficiency.

8/6/2019 Lcd Adv in Elevators

3/13

Why elevator advertising?We know very well our audienceFor each building in the Mindset Art portfolio

we can offerinformation on the number of persons

exposed to the elevatoradvertising: inhabitants, employees and

visitors.

Exposure to the Mindset Art clientscommercials is measurable:An inhabitant of an office building uses

the elevator on anaverage of 4 times a day.

A visitor gets in contact with the ad twice

Why Elevator

8/6/2019 Lcd Adv in Elevators

4/13

The Mindset Art clients benefit from exclusiveness in the elevator. There areno external stimuli to distract the audience. There are no other mediachannels. Inside the elevator, the eyes and ears of the public areinstinctively looking for sources of information/entertainment.

Exclusiveness is doubled by repeated exposure to the message. This

increases the recall rate, refreshes the information in the mind of thereceiver and minimizes the effects of possible disruption (a conversation, amagazine in ones hand).

The ads generate interest both in the elevator area, and further on at homeor in the office. The target group receives the message along the entire day

right before taking important decisions on buying a product or a service.

The very good reception ofthe message

8/6/2019 Lcd Adv in Elevators

5/13

The Public The audience for one campaign can surpass 40000

persons/building/month adding the number of employees to that ofvisitors.Targeting can be made according to the field of activity of the companies inthe building.

Moreover, we know the precise interval when the public is exposed to thecommercial (8am 8pm), consumption habits (types of food or media),approximate income, subjects of interest (business and holidays etc).

Network The Mindset Art portfolio numbers of office buildings distributed in KARACHI

in areas of maximum interest.

Other Benefits of

Elevator Advertising

8/6/2019 Lcd Adv in Elevators

6/13

Suitable for

Telecommunication companies Banks FMCG Public service messages UP coming Events TV Dramas Restaurants Airlines Etc etc.

8/6/2019 Lcd Adv in Elevators

7/13

Demo

8/6/2019 Lcd Adv in Elevators

8/13

SHAHRA-E-FAISAL

Anum Estate (Near Baloch Bridge)

Kawish Crown (Near Baloch Bridge)Ibraheem Trade Tower (Near Nokia Sales Office)Progressive Centre (Near Nokia Sales Office)Park Avenue (Citibank office)Fortune Centre (Opposite Citibank)Jason Trade Centre (Opposite Citibank)Kashif Centre (Near Hotel Mehran)

I.I.CHUNDRIGAR ROADLandMark Plaza (Opposite Jang Press)Techno City (Official address of Samaa & CNBC)Chappal Plaza (Near Pizza Hut)Business & Finance Centre (Opposite State Bank)SADDAR, CLIFTON & M.A.JINNAH ROAD

Star City Mall (Pakistan's Biggest Mobile Market)

Clifton Centre (KPT Under Pass, Old Schon Circle)Bahria Complex 1 (M.T.Khan Road)Bahria Complex 2 (M.T.Khan Road)Bahria Complex 3 (M.T.Khan Road)Taj Medical Complex (M.A.Jinnah Road)TENTATIVE BUILDINGSThe Plaza (Clifton Area, Near two Swords Round About)

Business Avenue (Shahra-e-Faisal, Baluchistan House)The Forum (Clifton)

B U I L D I N G S

8/6/2019 Lcd Adv in Elevators

9/13

Daily / Monthly Visitor Data on approx basisBuilding wise

S/n BuildingVisitorper trip

No.of Lifts

No. of TripsIn an hour

Total Trips ina Day Per day visitor Per Month

1 Anum Estate 15 02 12 144 4320 1123202 Kawish Crown 10 02 14 168 3360 87360

3Ibraheem Trade

Tower 12 02 10 120 2880 748804 Park Avenue 10 03 12 144 4320 1123205 Jason Trade Centre 08 02 15 180 2880 74880

6 Fortune Centre 12 02 14 168 4032 1048327 Progressive Centre 10 02 16 192 3840 998408 Kashif Centre 12 02 12 144 7488 1946889 Clifton Centre 10 02 14 168 3360 87360

10Land Mark Plaza 09 02 12 144 2592 6739211Techno City 15 02 15 180 5400 14040012Bahria Complex 1 12 02 14 168 4032 104832

13Bahria Complex 2 10 02 12 120 2880 7488014Bahria Complex 3 13 02 14 168 4368 11356815Star City Mall 15 02 12 144 4320 112320

16Business & FinanceCentre 12 02 15 180 4320 112320

17 Chappal Plaza 15 02 15 180 5400 140400

18 Taj MedicalComplex 10 02 14 168 3360 87360Total Visitors in

8/6/2019 Lcd Adv in Elevators

10/13

Package Cost

Station : Karachi

Transmission Timings: 08:00 Am to 08:00 Pm

Period : 26 working days in a month

No. of Buildings : 18 (list attached)

Frequency : 288 Spots per day in 2 Elevators

288 spots based on 30 sec commercial time

8/6/2019 Lcd Adv in Elevators

11/13

Tariff for LCD

AdvertisingNO. OFMONTHS NO. OFBUILDINGS NO. OFSPOTS COST PER SPOT COST01 18 127,296 Rs.5.498 Rs.700,000

03 18 381,888 Rs.5.106 Rs.1,950,000

06 18 763,776 Rs.4.320 Rs.3,300,000

12 18 1,527,552 Rs.3.535 Rs.5,400,000

8/6/2019 Lcd Adv in Elevators

12/13

Mindset ArtMuhammad Atif

Khan

Director ClientService

0313-2314464

0321-2102041

8/6/2019 Lcd Adv in Elevators

13/13

Thank you

For your timeIdea, concept and design

rights reserved