SHARE WHAT YOU SHARE

WE WANT PEOPLE TO REALIZE, THAT THEY ARE ALREADY WRITING AND SHARING TONS OF STORIES BY THEIR FACEBOOK/EMAIL OR EVEN A POSTCARDS OR NOTES.

WE ARE GOING TO ACHIEVE IT USING APT COMMUNICATION CHANNELS, FITTING TONALITY AND WITH HELP OF OPINION LEADERS!

PEOPLE MIGHTTHINK

EVERYBODY HAS A STORY TO TELL!EVERYBODY TELLS STORIES EVERYDAY.EVERY SMALL STORY IS A HISTORY!

BUT THE TRUTH IS

WE WILL PUSH PEOPLE BY SHOWING THEM RIGHT EXAMPLES. THEY NEED TO SEE THEIR STORIES MATTER, THEY ARE ABLE TO WRITE THEM AND WHY THEY SHOULD.

EVERYBODY HAS A STORY TO TELL

WE WILL CHOOSE OPINION LEADERS OF DIFFERENT SOCIAL CIRCLES TO SHARE THEIR STORIES AS A SAMPLES OF HISTORY PRESERVING.

WE GIVE PEOPLE AN EXAMPLE

STORIES WILL BE SHOWN ON INTERACTIVE CLs WHERE BUILT-IN KINECT TECHNOLOGY COUNTS PEOPLE THAT READ THE MESSAGE TO SHOW THEM THAT EVERY STORY METTER!

EVERY STORY MATTERS! (OUTDOOR)

GUERILLA & SOCIAL LEADING TO MICROSITE WITH SAMPLE STORIES.

EVERY ENGAGED USER WILL FIND STORIES OF CHOSEN AUTHORS AND WILL BE ABLE TO START WRITING HIS OWN STORY.

GUERILLA CAMPAIGN LINKING PLACES WITH STORIES

EVENTS TURN WHOLE THING SOCIAL … AND VIRALSOCIAL LEADERS AND AUTHORS WILL READ DAILY STORIES AND HIGHLIGHT THE IMPORTANCE OF SHARING EVERYDAY LIFE.PEOPLE WILL BE OFFERED TO JOIN THEM AND READ THEIR OWN STORIES OR FACEBOOK STATUSES!

EVENT WILL BE AN USUAL PART OFMAGNESIA LITERA AND PRAGUE MUSEUM NIGHT.

WE WANT TO GO FURTHER THAN JUST RAISING POSTS TO 5000... WE WANT TO CHANGE THE WAY PEOPLE THINK ABOUT HISTORY RECORDING AND MAKE THEM ENJOY THE PROCESS!

CAMPAIGN DURATIONPEOPLE SHARING THEIR STORIES

BUDGET

2 MONTHSYEARS…BARTER