MOBILE INTERNET :: LOCATION BASED

SERVICE

2003 Fall | System Engineering Seminar

: florial’s Midterm Presentation :

INTRODUCTIONINTRODUCTION

Not Mobile Phone

AnyWhere AnyTime AnyNetwork

>> Through Mobile Internet Service

Mobile Information Service Mobile Communication Service Mobile Entertainment Service

Mobile Internet Platform :

WAP vs HTML Subset

Components of Service

Contents & Application Providers

Contents & Application Providers

Components of Service

Mobile Internet Platform

Key Factors of Mobile Internet Service

LOCATIONBASEDSERVICE

MULTIMEDIAMESSAGINGSERVICE

KILLER APPLICATIONS..

E-MAIL

CONTENTSFOR ADULT

PHONE RINGSERVICE

CHARACTERDOWNLOAD

MOBILEBROADCASTING SERVICE

MOBILEGAME

NOT PCJUST MOBILE!

WHAT IS LBSWHAT IS LBS

Location Based Service

Telecommunications

InternetContents

Location-Based

Services

위치기반의 응용 제공이 가능한 네트웍을 이용한 표준화된 서비스 (3GPP)

위치정보에 접속 , 제공 또는 위치정보에 의해 작용하는 모든 응용 소프트웨어 서비스 (OGC)

이동식 사용자가 그들의 지리학적 위치 , 소재 또는 알려진 존재에 대한 서비스를 받도록 하는 것 (FCC)

Mobile Internet Users

Source : BT Global Mobile Internet (July, 2000)

200

400

600

800

1000

1200

0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

MobileInternetUsers

InternetUsers

MobileTelecom

Users

(million)

(year)

Wire Internet vsWireless Internet

Wide DisplayLarge Memory

Easy User InterfacePC Based

Narrow DisplaySmall Memory

Difficult User InterfacePersonal Portable

PersonalizedLocation Based Service

Quick ConnectionSimple Manipulation

Low SpeedLimited Application

Mobile Network

Terminal

SpecialFeatures

Network

Wire Internet Wireless Internet

High SpeedRich Application Fixed Network

Public or PersonalizedPower Supply Needed

GPS, DGPS Receiving set

Network based Location Tracking

GIS Data Extended Memory

Loc for Video Communication

Loc basedneighboring districts

information searching

Loc basedShortest Path

Searching

Loc BasedAD or Help Service

Loc based Rescue TerminalLBS Intranet

(Government, Public Enterprise, Enterprises, Postal Service)

LBS Application Contents Providers

Loc based Distribution Service

Loc based Car Allocation Service

Loc based Marketing Service

Postal Tracking Service

Loc based Yellow Page Service

Loc based AD Service

Loc based Map Service

Loc based Shopping mall Service

Loc based 911 Service

Loc based Tour Guide Service

Mobile Communication

Network• CDMA

• GSM

• GPRS

• WCDMA

• CDMA2000

GPSSatellite

Personal User, Car, Ship

Various Fields of LBS

Various Fields of LBS 1 :: E911

MobileSwitching

Center

Wireless911 Switch

PSAPOperator

Wireline 911ALI System

SCP/INPlatform

LocationDetermination

Technology

Phase II Phase I

LocationManager

W 911

Various Fields of LBS 2 :: Loc Based Payment

Various Fields of LBS 3:: Loc Based Tour Guide

Mobile Communication

Location based Service

I want to get information

about nearby historic site.

Loc Based Tour Contents Provider

Location BasedTour Guide Service

GIS, GPS

Various Fields of LBS 4:: Various Complex Services

Traffic Data Satellite DataGIS Data

Loc based Distribution Service

Intelligent Traffic System :: Loc based

Car Allocation Service

Loc based Yellow Page Service

Loc based AD Service

Loc based Map Service

Loc based Shopping mall Service

L-COMMERCE

Loc based Marketing Service

Market Prospect of LBS

61

5

54

391

49

1,130

237

2,594

1,167

5,444

2,734

9,793

4,444

2001 2002 2003 2004 2005 2006

8

44

1

Location-enable

Mobile commerce

Location-enable

Mobile advertising

Location Services

Segment

Tracking services

Information services

Call routing services

158

523

20

715

1,463

86

1,878

2,581

247

2,398

2,986

446

2,162

2,571

443

700 2,263 4,706 5,852 5,176

Source : 2000 Ovum Ltd. Unauthorized reproduction prohibited.

($ Million)

ISSUE LIST OF LBSISSUE LIST OF LBS

ISSUE LIST of LBS

Security & Privacy

For Public Interest: Boundary between Public and Private

How to use for L-Commerce or ….

Standardization : Interface of Mobile Communication and LBS Platform Interface of LBS Platform and LBS Contents

How to pay for LBS Contents

ISSUE LIST of LBS 1: Security & Privacy

Who can access Private Information?

Period that remained Private Information History

Does LBS flow out Private Information more than it needs?

Misuse of Private Information

Monitoring of Using Private Information

Can User Control the Location Positioning ApplicationIf they do not want the Service offered?

Control or Limitation of the Whole or Partial Service

Countermeasure of an Emergency

ISSUE LIST of LBS 2: For Public Interest

INFORMATION of Person’s Location

For Emergence Rescue Service : E911

For the Protection of Kid or Old and Feeble person

Not Just Use for Some Commercial Corporation Use for Public InterestUse for the social security system

The Present Situation of legislation about…

ISSUE LIST of LBS 3: Standardization

Now, LBS is promoted by various telecom corporations Individually,In Korea, and the world

So, It may be limited and separated by individual corporationsIf there’s no standardization of LBS technology.

Interface of Mobile Communication and LBS Platform

Interface of LBS Platform and LBS Contents

ISSUE LIST of LBS 4: How to pay for LBS Contents

Flat Rate System vs

Rate for Service

The amount of payment for service that user can consent to…

ISSUE LIST of LBS 5: How to use for L-Commerce or …

What kind of Service..

Cooperation and Business Models : between Terminal, network, Solution and Contents Provider

Stucture of the earnings

Needs of Costomer

ISSUE LIST of LBS 5: How to use for L-Commerce or …

How to Use LBS for Other Commercial Industry?:: Location Based Game

Using a Story to Communicate LBS

• A quest for zones using fierce androids. Zonemaster is a "battle for land"

which takes place in the real world, on real maps, utilizing a real physical

location.

• The game-play is about conquering zones (like the board-game RISK)

• Attacking strength is the number of zones owned by someone multiplied

by the strength of the android summoned with the phone.

• On the website one can see the maps of the cities being played in.

These are real world maps. One can also see the Androids and who

holds the different zones on the maps AND much, much more...

User creates their own battlegrounds

from their physical location

ISSUE LIST of LBS 5: How to use for L-Commerce or …

STEP 1 – A desire to

battle!

Select an Orange

battle in your area or

create your own.

Remember you have

to be physically

present in the zones

you want to attack.

STEP 2 – Attack!

When you are physically in a

zone you want to conquer,

use your mobile to spawn an

android and the attack will

commence.

Your fighting strength

depends on two factors:

Your strength and which

android you spawn.

Androids will only be

spawned when you attack.

ISSUE LIST of LBS 5: How to use for L-Commerce or …

STEP 3 – Keep

conquering!

Travel around in the real

world (city) to find new

zones to conquer. If you

meet a defender too

strong you can get an

ally to help you.

STEP 4 – Winning a battle

Battles either end on a

predefined date or when a

player has gained control

of a certain percentage of

the battlefield.

REFERENCEREFERENCE

REFERENCE

“Pervasive Computing – Mobile and Ubiquitous Systems”, IEEE

http:// www.ETRI.co.kr

http:// www.seri.org/fr :: SERI >Location Service & Technology Forum

“Location Enabling e-Business Solutions”, ORACLE

“Location Based Games”, Christine Nelsen-Thuresson, SignalSoft Corporation

http:// www.hackersnews.org

http:// mobile.inews24.com

http://www.geoplace.com

http://www.pointi.com

This is the

END Of presentation