LBGF ROLL OUT PLAN FOR SUPERSPORT LET’S PLAYFebruary 2014 – July 2014

Table of Contents

1. Overview

2. Roll Out Plan Objectives

3. Expansion Strategy

4. Process and Implementation

5. Coach Development Plan and Structure

6. Marketing and Awareness Campaign

7. Monitoring and Evaluation Plan

8. Keys to a Successful Roll Out Plan

9. Resource Requirements

10. Budget

11. Conclusion

1. Overview

The scope of this document is to provide SuperSport Let’s Play with LBGF’s plan to roll out its successful coaching model throughout KwaZulu-Natal and beyond.

LBGF is extremely proud to be a partner of a successful, global organisation such as SuperSport and its SuperSport Let’s Play Initiative. Furthermore, LBGF values its like-minded vision and social responsibility. Together, LBGF and SuperSport Let’s Play can make a difference and provide the ideal platform and grounding for children to excel and become “Active for Life!”

LBGF has created a strategic expansion plan with a target of 2500 (two thousand five hundred) children enrolled in the program by 31 August 2014. LBGF’s partnership with SuperSport Let’s Play not only ensures that this target is achievable, it provides both LBGF and SuperSport Let’s Play with the opportunity to become the only “First Touch” and “Grass Roots” initiative to achieve this in a single calendar year.

The LBGF Howick GC Project was launched on 18 July 2013 with the LBGF Coaching Model and has been very successful thus far. This project, the “pilot project” , has allowed LBGF to create workable model that can be recreated and implemented in any environment. It has also ensured that the coaching model has been fine tuned to accommodate the initial difficulties experienced, as well as identifying which fundamentals are efficient and allowed the substitution of fundamentals less efficient.

LBGF has launched 6 (six) projects and has over 340 (three hundred and forty) children enrolled;

LBGF Howick GC Project (uMngeni) - 53 Children (30 Boys and 23 Girls)LBGF Midlands GC Project (Msunduzi) - 54 Children (44 Boys and 10 Girls)LBGF Sobantu Project (Msunduzi) - 72 Children (42 Boys and 30 Girls)LBGF Edendale Project (Msunduzi) - 87 Children (53 Boys and 34 Girls)LBGF Mevana Project (uMngeni) - 41 Children (34 Boys and 7 Girls)LBGF Spumelele Project (uMngeni) - 36 Children ( 28 Boys and 8 Girls)

LBGF has a complete model that enriches the lives of disadvantaged children through golf! It is tried , tested and proven. LBGF looks forward to expanding and implementing further projects throughout KwaZulu-Natal, together, with SuperSport Let’s Play.

2. Roll Out Plan Objectives

To enrich the lives of 2500 (two thousand five hundred) disadvantaged children, by 31 August 2014, using golf as tool to provide them with the knowledge to build character and learn important life skills, to excel in life.

To launch at least 1 (one) project in each of the Local Municipalities within the11 (eleven) District Municipalities of the KwaZulu-Natal Province.

Ensure a smooth implementation process by engaging and working with Local and District Municipalities, Local and Provincial Government and theProvincial and National Golf Governing Bodies and facilities.

Implement a stringent and effective “Coach Development Process” to ensurethat each project has a Head Coach, Mentor, Assistant Coach and Apprentice.

Have an effective evaluation and monitoring process to ensure that the uniqueLBGF coaching model is implemented and adhered to across all the projects.

Each project becomes an asset to LBGF and adds value to the LBGF brand.

3. Expansion Strategy

LBGF’s expansion strategy is based on a simple but effective process utilising existing infrastructure in each new project area. The implementation of LBGF’s coaching plan and the launch of a new project does not require a highly technical golf coaching facility or the use of private golf facilities. It will focus on getting as many children into the program as possible, using the current school infrastructure and providing a “fun” introduction to golf, in the children’s environment. Agreements with private golf facilities will be negotiated and entered into, for future use, as and when the children have progressed to the required level of competence. A state of the art, High Performance Golf Centre for LBGF will be a medium to long term goal and will form part of LBGF’s “Corporate Alignment Process.”

LBGF Coaching Curriculum Timeline:

Curriculum based on LBGF 5 Level Golf Specific LTAD Coaching Model (Fundamental Movement Skills + Fundamental Sports Skills = Physical Literacy Level)

Individual assessments at each level

The expansion strategy, in terms of locations, will be determined by the outcome of a South Coast tender bid with the Hibiscus Coast Municipality. The foundation of the expansion strategy is, however, based on the successful launch of projects in the uMngungundlovu District and the current coaching resources.

LBGF will begin the implementation of new projects in the following Local Municipal areas in the uMngungundlovu District;

Msunduzi Local MunicipalityRichmond Local MunicipalityImpendle Local MunicipalityMpofana Local MunicipalityuMshwathi Local MunicipalityMkhambathini Local Municpality

Should the Hibiscus Coast tender bid be successful, LBGF will expand in the Ugu District simultaneously with the project launches in uMngungundlovu District;

Hibiscus Coast MunicipalityUmuziwabantu Local MunicipalityVulamehlo Local Municipality

Phase 6: Year 6 –

10

•Train to Excel

Phase 5: Year 2 -

5

•Train to Compete

Phase 4: 13 – 24 Months

• Train to Play & Learn to Compete

Phase 3: 7 – 12

Months

•Learn to Play

Phase 2: 4 – 6

Months

•Active Start & FUNdamentalswith Level 1 Assessment

Phase 1: 1 – 3

Months

•Active Start & FUNdamentals

Ezinqoleni Local MunicipalityUmzumbe Local MunicipalityUmdoni Local Municipality

After the successful launches of projects in the uMngungundlovu and Ugu Districts, LBGF will implement projects in the remaining Districts in the following order;

The LBGF expansion strategy incorporates the Coach Development Process to ensure that LBGF accredited coaches are in place at the launch phase of each project. Coaches and community members from a future project area will be trained and certified through the LBGF Coach and Mentor Development Program.

4. Process and Implementation

The methodology used will be the same as any project launched under the LBGF Banner. The LBGF LTAD coaching model will be implemented from the first session and progress will be made, monitored and evaluated, as it would for any LBGF Project.

The implementation process will utilise the existing school infrastructure in thearea of the new project and coaching will be conducted using the school sportsfield, hall or nearby municipal sports ground.

• Umzinyathi District• Ethekwini Metro Municipality

• Sisonke District• Uthukela District

• Ilembe District• Amajuba District

• Uthungulu District• Zululand District

• Umkhanyakude District

Coach & Mentor Development

Program

LBGF Expansion Strategy

New Project Launch

LBGF has designed a simple but effective expansion process;

1. LBGF will engage with Municipalities and Local Government Youth Development Officials to present the LBGF model and obtain the endorsement of the Municipality to set up a LBGF Project.

2. Disadvantaged schools and communities will be identified and a meeting with the school principal or community head will be set up.

3. A presentation of LBGF to the school principal and/or community head. A date and time will be confirmed for the demonstration of LBGF to the disadvantaged children, to attract them to participate in the project.

4. A demonstration is held at the school or in the community.

5. Registration for the LBGF Project is completed and a launch date and schedule is set for the local LBGF Project.

Given the number of municipalities in the KwaZulu-Natal Province, LBGF expects to cover the 11 (eleven) district municipal areas within a 5 (five) year period, dependent on LBGF’s resources and fund raising efforts. In order to achieve this, LBGF has to ensure that each step in the process is continuously maintained in conjunction with the Coach Development Program.

Each LBGF Project will be launched under the guidance and direct involvement of the Chief Executive Officer and Founder, Mr Lee Bromley. Initially, a project will conduct sessions once a week with all children being coached in the “Active Start” level and potential coaches will be given practical training before completing theaccreditation process.

Launch Project with Day and Time set for sessions

Conduct Demo at School or in Community to recruit Children

Presentation to School Principal or Community Head. Set Date and Time for Demo

Identification of Disadvantaged Schools and Communities

Meeting with Municipality and Local Government Youth Development Officials

The implementation coaching process will follow 6 (six) phases;

Month 1 – 3 : Active Start / FUNdamentalsCoaching Sessions conducted at school premises on sports field or in school hall.Objectives: Fundamental Movement Skills & Steps Fundamentals.Coaching Session: one x 2 hour session per school per week.

Month 4 -6: Active Start / FUNdamentalsCoaching Sessions shared between school premises and golf course driving range.Objectives: Fundamental Movement Skills & Steps Fundamentals.Coaching Session: Two x 2 hour session per school per week.Children allocated groups according to Level 1 Assessment

Month 7 - 12 : Learning to PlayCoaching Sessions and “Play it Forward” golf rounds at golf club facilities.Objectives: Fundamental Sports Skills, Rules and Etiquette. Official Handicap &

Affiliation to SAGA. Level 2 & 3 Completion.Coaching Sessions: one x 2 hour session and one x 9 Holes per week.

Month 13 – 24 : Training to Play / Learning to CompeteCoaching Sessions and golf rounds at golf club facilities.Objectives: Competitive Training and local monthly competitions (18 Holes). Academy Level Commences.Coaching Session: two x 2 hour sessions, Individual practice session, one x 18 hole rounds per week. Competition play (local) one per month.

Year 2 – 5 : Training to CompeteCoaching Sessions and golf rounds at golf club facilities. Biomechanics, Bio Kinetics and Gym Work.Objectives: Competitive training, local, provincial and national tournaments.Academy Level completionCoaching Sessions: three x 2 hour sessions, Individual practice session, two x 18 hole rounds per week. Tournament play as per set tournament schedule.

Year 6 – 10 : Training to ExcelCoaching Sessions and golf rounds at golf club facilities. Biomechanics, Bio Kinetics and Gym Work.Objectives: Competitive Training , local , provincial and national tournaments, diet, nutrition, biomechanics, bio kinetics and gym regime. Elite Level Commences.Coaching Session: three x 2 hour sessions, Individual practice session, two x 18 hole rounds per week. Tournament play as per set tournament schedule.

5. Coach Development Plan and Structure

All project employees and volunteers will be required to complete the LBGF Coaching and Mentoring Accreditation Process.

Each coaching level is based on the progressive levels that children will reach as they benefit from the LBGF experience. Each level is more advanced and requires coaches to evolve with the children in their project. The curriculum in each level, not only covers the golf coaching aspect, but also requires the coaches to be just as competent in the life aspect, including the emotional and mental stage a child may be experiencing.

LBGF expects the coaches to consistently deliver LBGF’s coaching philosophy and, as the children are expected to grasp the opportunity to be the best they can be, LBGF expects coaches to also want to progress through all the levels of coaching accreditation to become the best coach they can be.

From the volunteer or apprentice stage, an individual should share the vision of LBGF and want to progress through all the levels and want to manage their own project. Thereafter, the individual is expected to want to progress with the children in their project and become an Elite Coach to take the children to the highest possible level of golf and life skills growth.

6. Marketing and Awareness Campaign

LBGF has already embarked on an extensive, strategic awareness campaign throughsocial media. Video presentations of coaching sessions and regular interactive online presence is at the forefront of the campaign. LBGF has also conducted radio interviews and has featured in prominent newspapers.

LBGF’s social media and online presences, currently includes;

Twitter: https://twitter.com/leebromleygolf

Linked In: http://za.linkedin.com/pub/lee-bromley/58/936/a77/

Facebook: https://www.facebook.com/pages/Lee-Bromley-Golf-Foundation

You Tube: http://www.youtube.com/channel/UCae5gY0KvsWdxMFop4iKCHw

TogetherSA: http://www.togethersa.co.za/portfolio/lee-bromley-golf-foundation/

MARKETING STRATEGY

LBGF strives to be the premier “Grass Roots” initiative and “First Touch” program for children in South Africa. The marketing strategy serves to successfully communicate the unique value LBGF offers children and corporate partners. This strategy reflects the focus of the benefits to, not only the children, but the communities in which these children live. The marketing strategy will continue to identify the needs of the market and communicate with this audience in the most effective and positive manner.

Continuous efforts will be made to understand how LBGF can maintain the quality and integrity of our program within the financial resources provided by the community of donors and supporters. The LBGF “Brand” will become globally synonymous with youth development and enriching the lives of future generations. The growth strategy is based on continued attention to the quality of the experiences and opportunities for the children, in conjunction with identifying opportunities to expand the participation of programs through KwaZulu-Natal and beyond.

MARKETING AND FUND-RAISING PLAN:

The LBGF Marketing and Fund-Raising Plan includes fundamental elements that will ensure LBGF is constantly planning, sourcing required funding and creating awareness.

These elements include;

Creating and constantly networking, allowing LBGF to keep informed about what is going on within the corporate social investment sector and developing connections.

Ultimately, LBGF will form a partnership with a consultant or organisation who will take on scouting and tracking opportunities that may be available to LBGF.

Create associations and partnerships with other like-minded non-profit organisations.

Ensuring LBGF is appropriately positioned to secure, or at least apply for funding and assistance.

Build relationships with Local, Provincial and National Government.

Diversifying funding to ensure LBGF is not completely dependent on one form of support.

Stick to the mission with consistency and create a local base of support.

Develop a plan for financial sustainability which is intricately linked with the idea of institutionalising LBGF and its program as a whole.

MARKETING OBJECTIVES

The objective is to enrich the lives of as many disadvantaged children as possible in a positive and supportive manner. A positive, constructive and meaningful manner is the sought-after result of the LBGF experience. This experience will assist children to better understand the necessary skills that life demands and empower them to realise the choices and attached commitment, available to them.

LBGF marketing objectives serve common purposes;

Enrich the lives of 2500 (two thousand five hundred) children in KwaZulu-Natal by 31 August 2014 and enable their parent/guardian to appreciate the value of the LBGF experience for their child.

Create awareness for LBGF on a national and international platform, allowing corporate partners to enjoy numerous and unique benefits for their corporate social investment.

Fund raising efforts to acquire the financial resources to meet the objectives and ensure expansion of the projects reach.

Create strategic alliances within Government to provide the appropriate platform to ensure LBGF becomes the premier and preferred youth development organisation.

Promote the coach training accreditation program and attract individuals to become coaches, mentors and assistants at one of the LBGF projects.

Education of all sectors of the community and promote LBGF’s strategy pyramid.

Opportunity to excel

in sports & Life

A broad variety of experiences to Self Develop, Build Character and learn

important Life Skills

A wholesome, positive, safe and value-orientated atmosphere where children learn LBGF core values

Equal opportunity to participate, regardless of skill level

7. Monitoring and Evaluation Plan

LBGF’s monitoring and evaluation plan will enable the organisation to learn about its activities and results, as well as, support internal planning and development. Monitoring and evaluation is extremely important in the accountability of LBGF to its stakeholders, partners and corporate social investors.

The four stages of monitoring and evaluation – planning, monitoring, evaluation, using the findings are represented as a continuous cycle. These stages will assist LBGF to:

Specify program objectives in measurable terms Identify key indicators of success Outline data collection and analysis activities Develop a timeline to monitor the success of the program on an ongoing basis.

8. Keys to a Successful Roll Out Plan

Planning

Monitoring

Evaluation

Use the Findings

Natal to provide access to all disadvantaged children Expand into new areas within KwaZulu-Natal to provide access to all disadvantaged children in the province through the implementation of the LBGF strategic plan.

Secure the support of Local, Provincial and National Government, Provincial, National and International Golf Bodies.

Continue to develop the corporate alliance base and fundraising efforts to ensure financial stability of the foundation.

Ensure coaching philosophy and methodology is consistently administered in all LBGFProjects.

Implementation of a sound coaching accreditation program.

Procurement of state of the art coaching and training equipment, technology andapplications.

Utilise the school system to enrol children into the foundation and compliment current schools sports curriculums.

Creation of partnerships with reputable tertiary education institutions and the set up of scholarships for LBGF children with elite skills level in academics and/or sport.

9. Resource Requirements

In order to successfully implement the Roll Out and Expansion Plan, LBGF must source and secure the following operational resources from its Corporate Alignment and Fundraising Process;

10. Budget

Each project will operate under its own allocated budget. The prepared project budget, for each project can be found attached, marked Appendix 1. This is an annual budget from 01 February 2014 –31 January 2015.

11. Conclusion

LBGF has a successfully proven coaching model which has already made remarkable progress in enriching the lives of over 340 disadvantaged children. The strategic roll out and expansion plan clearly defines the implementation of projects throughout KwaZulu-Natal.

The need for youth golf programs is validated and magnified by information that attributes long-term value to children in these programs. Numerous studies document the direct value of children participating in sports. These studies demonstrate that involvement in development programs, such as LBGF, results in reducing the potential to become involved in drugs, sex, crime and gang-related behaviours. Furthermore, it gives children the grounding to build character and learn important life skills. The economic, social and personal value of investing in the lives of children produces a positive impact on the communities and country. LBGF provides opportunity that serves as a personal reference for children throughout their lives. LBGF wants to empower the children to grow up to be successful citizens and leaders in their community. Offering hope and opportunity for a better future is what drives us.

For further information on the LBGF and its Roll Out and Expansion Plan, contact:

Mr Lee Bromley : Mobile No: 072 249 2733 or Email: lee@leebromleygolf.co.za

Session Food and Drink

Equipment & ApparelSNAG ® Equipment US Kids golf Clubs Children’s Level Uniforms Coaches Uniforms Toys and Accessories

Coaching Fees

Transport & FuelMini Bus to transport children

LBGF Roll Out Plan: Appendix 1 – Single Project Annual Operating Budget

Equipment Actual EstimatedSNAG® Equipment R 25 000.00US Kids Golf Equipment R 25 000.00Swing Analysis & Launch R 12 500.00Accessories & Games R 12 000.00Total R 0.00 R 74 500.00

Membership & Affiliation Actual EstimatedLBGA Membership R 120 000.00LBGA Membership Cards R 2500.00LBGA Level Booklets R 3000.00LBGF Shirts & Level Caps R 22 500.00Total R 0.00 R 148 000.00

Coaching Fees Actual EstimatedHead Coach R 195 000.00Mentor R 104 000.00Assistant Coach R 52 000.00Coaching Development R 18 000.00Total R 0.00 R 369 000.00

Operating Expenses Actual EstimatedWebsite & Advertising R 5500.00Rentals R 18 000.00Transportation R 150 000.00Utilities R 9600.00Uniforms R 23 850.00Other R 6000.00Total R 0.00 R 212 950.00

Project Sessions Actual EstimatedFood R 12 500.00Drinks R 15 000.00Miscellaneous R 2500.00Total R 0.00 R 30 000.00

Competitions & League Actual EstimatedGreen Fees R 75 000.00Food R 12 500.00Drinks R 15 000.00Prizes & Trophies R 5000.00Administration R 16 000.00Total R 0.00 R 3 087 500.00

Corporate Expenses Actual EstimatedAudit & Accounting Fees R 10 000.00Legal Fees R 5 000.00Total R 0.00 R 15 000.00

Total Expenses Actual EstimatedR 0.00 R 972 950.00

Lee Bromley Golf Foundation 2014 Single Project Operating Budget for the period 01 Feb 14 - 31 Jan 15

Annual Budget : EXPENSES (Target - 150 children)Estimated Cost Breakdown

8%27%

29%

21%3%

12%

EquipmentMembership & AffiliationCoaching FeesOperating ExpensesClinic SessionsCompetitions & LeagueCorporate Expenses

Assumptions

1. Enrolment of only 150 children into a LBGF Project between 01 Feb 14 and 31 Aug 14.

2. Annual Membership at each Golf Club will not exceed R 500.00 per annum per child.

3. Affiliation Fees to the KZNGU and KZNLGA won’t exceed R 300.00 per annum per child.

4. Coaching Fees for Head Coaches will be R 15 000.00 per month per Head Coach.

5. Coaching Fees for Mentors will be R 8000.00 per month per Mentor.

6. Coaching Fees for Assistant Coaches will be R 4000.00 per month per Assistant Coach.

7. Rentals for space at each Golf Club will not exceed R 1500.00 per month.

8. Transportation is based on the discounted purchase of an 18-seater minibus.

9. Utilities (Telephone, Electricity & Water) will not exceed R 800.00 per month.

10. Uniforms and kit for children will not exceed R 450.00 per child.

11. Food, Drink and Caddy Fees will not exceed R 55.00 per child per session.

12. Green Fees per child will not exceed R 55.00.