LBGF Concept Paper - Sport for Social Development - June 2014

Lee Bromley Golf Foundation

Concept Paper

Department of Social Development

20 June 2014

“Our children are the rock on which our future will be built, our greatest asset as a nation. They will be the leaders of our country, the creators of our national

wealth, those who care for and protect our people.” Nelson Mandela

©Copyright 2013 Lee Bromley Golf. All Rights Reserved. Design and Development by Lee Bromley

Lee Bromley Golf Foundation is proudly supported by

KwaZulu-Natal Ladies Golf Association with the support of the

National Lottery.

Table of Contents

1. Introduction to LBGF

2. LBGF Executive Summary

3. LBGF Mission Statement

4. Objectives of LBGF

5. Keys to Success

6. Situation Analysis

7. Hibiscus Coast Women’s Golf Academy Overview

8. Experience in Setting Up Similar Academies in the Past 10 Years

9. Expertise with Proven Proof of Professional Association Membership in the Sport

10. Methodology Used

11. LBGF Project and Marketing Plan

11.1. Organisation Summary

11.2. Marketing Strategy

11.3. Marketing Objectives

11.4 Awareness Campaign

11.5 Marketing & Fund-Raising Plan

12. Management Structure

12.1. Head Office

12.2. Project Management

12.3. Coach and Mentor Development

12.4. Expansion Plan

13. Monitoring and Evaluation Plan

14. Sustainability Plan

15. Corporate Development Process

16. Financial Stability

17. 2013/ 2014 Budget

18. Appendices

Enriching the Lives of Disadvantaged Children through Golf!

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1. Introduction to LBGF


LEE BROMLEY GOLF FOUNDATION Enriching the Lives of Disadvantaged Children through Golf!

Organisation Name: Lee Bromley Golf Foundation

Acronym: LBGF

Contact Address: P.O.Box 930, Howick, 3290, South Africa

Telephone: +27 (0) 72 249 2733

Email: [email protected]

Website: www.leebromleygolf.co.za

LBGF Projects: LBGF Howick GC ProjectLBGF Midlands GC ProjectLBGF Sobantu ProjectLBGF Spumelele ProjectLBGF Mevana Project

Directors: Mr Lee BromleyMr Mlondi MlotshwaMrs Lee-Anne Bromley

Coaches: Mr Lee BromleyMr Morgan NzuzaMr Bigboy HlongwaneMr Wiseman BayeniMr Mlondi MlotshwaMr Nelson Gande

Facebook Page: Lee Bromley Golf Foundationhttps://www.facebook.com/pages/Lee-Bromley-Golf-Foundation

Twitter: @leebromleygolfhttps://twitter.com/leebromleygolf

Linked In: Lee Bromleyhttp://za.linkedin.com/pub/lee-bromley/58/936/a77/

TogetherSA: http://www.togethersa.co.za/portfolio/lee-bromley-golf-foundation/

You Tube Video Links: http://www.youtube.com/channel/UCae5gY0KvsWdxMFop4iKCHw

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mailto:[email protected]

http://www.leebromleygolf.co.za/

https://www.facebook.com/pages/Lee-Bromley-Golf-Foundation

https://twitter.com/leebromleygolf

http://za.linkedin.com/pub/lee-bromley/58/936/a77/

http://www.togethersa.co.za/portfolio/lee-bromley-golf-foundation/

http://www.youtube.com/channel/UCae5gY0KvsWdxMFop4iKCHw

2. Executive Summary

The Lee Bromley Golf Foundation (LBGF) is a “Grass Roots” initiative and “First Touch” program that introduces golf to disadvantaged children from deprived areas, with the purpose of providing them an opportunity to build character and learn important life skills, such as;

• Integrity

• Self-respect

• Courtesy

• Sportsmanship

• Confidence

• Perseverance

• Patience

• Social Integration

LBGF, a non-profit company (awaiting lodged company registration documents), is the vision of Founder and Chief Executive Officer, Mr Lee Bromley, a professional golfer since 1994. Bromley entered into an agreement with Howick Golf Club, KwaZulu-Natal, South Africa, in July 2013 as the Head Professional Golfer, to offer professional golf services and develop golf. Upon commencement, Bromley was astounded by the number of children living in poor conditions in the informal settlement, Shiyabazali, which borders the golf course. After a meeting with the uMngeni Mayor, the Honourable, Cllr Mbali Myeni, Bromley visited the settlement and presented an opportunity to the Headman for the children to learn golf at Howick Golf Club. After a few coaching sessions, Bromley realised that the children were learning more than just golf. A vision for using golf as a tool to provide the children with the ability to better themselves and learn important life skills was created. The Howick Golf Club Project soon proved very successful and LBGF soon realised that the model created can, and should be implemented across KwaZulu-Natal and beyond.

LBGF is a youth development organisation that uses the Long Term Athlete Development (LTAD) model, with age appropriate skills activities to assist in the development stages that all individuals go through, whether they are physical, emotional or social.

More than a golf learning centre, LBGF provides a positive impact on children, their families and their communities through the great game of golf. It provides the perfect framework for optimal growth, development and maturation through golf.


Every child is entitled to the opportunity to become the best they can be in their chosen career. It is our social responsibility to ensure that they are provided with the tools and knowledge

to make their own informed choices. Lee Bromley, Founder of the Lee Bromley Golf Foundation (2013)

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3. Mission Statement

4. Objectives of LBGF

LBGF’s main objective is to enrich the lives of disadvantaged children through golf.

To enrol 2500 (two thousand five hundred) children in the first year of operations, with the launch of projects throughout KwaZulu-Natal.

Ensure the coaching philosophy and structured levels of progression are consistently managed and implemented at all LBGF Projects.

Create national and international awareness of the LBGF Projects and the coaching model.

Implement a corporate development process to align with business partners that share the same vision and looking to invest in their Corporate Social Investment.

Raise enough funding to cover Project’s activities and strategic plan. The primary financial objective is to ensure LBGF can break even, maximise cash flow and reduce financial risk.

Training coaches, mentors and assistants for each individual project.

Ensure each LBGF Project has a LBGF certified coach, mentor and assistant. Integrate non-athletic components into LBGF Projects, such as educational assistance, counselling, medical evaluation and community service.

Engage with Local, Provincial and National Government to identify new project areas, assistance in creating awareness and the development of corporate alliances, enabling LBGF to achieve enrolment targets.

All LBGF children will become members of a golf club and affiliated to the South Africa Golf Association, with official handicaps.

Produce Provincial golfers by the end of the 3rd (third) year of operation.

Implement a state of the art training academy by the end of the 5th (fifth) year of operation.

Develop and implement the LBGF specific, Long Term Athlete Development Model in the first year of operation.


“ To enrich the lives of disadvantaged children, providing them with the necessary tools and knowledge to excel in life, through the game of golf!”

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5. Keys to Success

Expand into new areas within KwaZulu-Natal to provide access to all disadvantaged children

in the province through the implementation of the LBGF strategic plan.

Secure the support of Local, Provincial and National Government, Provincial, National and International Golf Bodies.

Continue to develop the corporate alliance base and fundraising efforts to ensure financial stability of the foundation.

Ensure coaching philosophy and methodology is consistently administered in all LBGF Projects.

Implementation of a sound coaching accreditation program.

Procurement of state of the art coaching and training equipment, technology and applications.

Utilise the school system to enrol children into the foundation and compliment current schools sports curriculums.

Creation of partnerships with reputable tertiary education institutions and the set up of scholarships for LBGF children with elite skills level in academics and/or sport.


6. Situation Analysis

The need for youth golf programs is validated and magnified by information that attributes long-term value to children in these programs. Numerous studies document the direct value of children participating in sports. These studies demonstrate that involvement in development programs, such as LBGF, results in reducing the potential to become involved in drugs, sex, crime and gang-related behaviours. Furthermore, it gives children the grounding to build character and learn important life skills. The economic, social and personal value of investing in the lives of children produces a positive impact on the communities and country. LBGF provides opportunity that serves as a personal reference for children throughout their lives. LBGF wants to empower the children to grow up to be successful citizens and leaders in their community. Offering hope and opportunity for a better future is what drives us.

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7. Hibiscus Coast Women’s Golf Academy Overview

The Hibiscus Coast Municipality is establishing a women-focussed golf academy, to identify young local talent with the intention of elevating such talent, to become key players in the sport on the local, national and international platforms.

LBGF has the required expertise and coaching model to fulfil the Hibiscus Coast Municipality’s objectives. In addition, LBGF has created a unique and innovative process to implement its comprehensive program to coach and nurture beginner golfers through all the golfing stages to elite professional golfers.

LBGF prescribes to the Long Term Athlete Development (LTAD) Model which uses appropriate training aims at each stage of an athlete’s physical, cognitive and emotional development. Producing elite level golfers is a long term process and LBGF has developed its own, effective model, using LTAD principles and taking into consideration the life and cultural styles, that makes South Africa, unique unto its own.

In order to utilise the limited seed funding, LBGF will adapt a unique approach of taking golf to the children rather than taking the children to golf. LBGF will utilise the school system to recruit students into the program and will conduct training session, initially, using the schools premises. LBGF has identified age appropriate equipment that enables coaching golf in limited space, such as school fields and school halls. This will also allow the coaching sessions to continue, as scheduled, regardless of inclement weather.

The procurement of corporate partners and alliances will ensure LBGF fulfils all its short, medium and long term goals. The implementation process of the program will be conducted in meticulous phases, aligned to the short, medium and long term goals of LBGF, as outlined below;

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LBGF is best suited for the project of setting up the Hibiscus Coast Women’s Golf Academy due to its superiority over other golf development organisations in South Africa in all aspects of youth development, including, but not limited to;

• LBGF has reached out to over 150 (one hundred and fifty) children in just 4 (four) months of operation.

• LBGF has a coaching model that is based on LTAD principles and yet simple enough for children to understand and quickly grasp the fundamentals of golf.

• LBGF teaches children how to build character and learn important life skills through golf.

• LBGF’s sound financial and operational stability plan will ensure that it achieves sustainability in a relatively short time.

• LBGF is not only prepared to develop from Grass Roots level, it is also prepared to teach in the Grass Roots environment – Taking golf to the children, therefore creating a captive audience and not expecting the children to incur additional costs to get to coaching sessions.

• LBGF’s program introduces children to golf and assists them through all the different levels and stages of their golf career, right through to professional / elite level.

8. Experience in Setting Up Similar Academies in the Past 10 Years

LBGF is the only organisation in the bidding process that has the necessary expertise and commitment to creating an efficient and cost effective model, that will ensure the development of golfers from “Grass Roots” and “First Touch” level, through to elite / professional level. LBGF believes it is the only “genuine” grass roots golf development program in South Africa and has proven success in reaching out to over 150 (one hundred and fifty) children in just over 4 (four) months.

In addition, LBGF does not believe any other golf development organisation or bidders in this tender process are prepared to initiate this project at grass root level in the disadvantaged areas of the Hibiscus Coast which entails vast travelling and possible language barriers.

LBGF has vast experience and is currently operating in all these areas, with great success.

LBGF has set up and currently manages 3 (three) golf development projects in KwaZulu-Natal, namely;

• LBGF Howick GC Project (Pilot Project) - Howick, KwaZulu-Natal• LBGF Midlands GC Project - Pietermaritzburg, KwaZulu-Natal• LBGF Sobantu Project - Pietermaritzburg, KwaZulu-Natal

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LBGF is currently setting up 2 (two) more projects in the KwaZulu-Natal Midlands under the guidance and assistance of the uMngeni Mayor, Honourable Cllr Mbali Myeni and the uMngeni Municipality;

• LBGF Mevana Project• LBGF Spumelele Project

Both these projects will be launched in 2013 and the projected number of children under the LBGF banner is expected to surpass 250 (two hundred and fifty), after the successful launch of these projects.

The LBGF Howick GC Project is the pilot and first project under the LBGF Portfolio. Launched on Sunday 7 July 2013 after LBGF’s Founder, Mr Lee Bromley and his friend, Mr Mlondi Mlotshwa invited children from the Shiyabazali Informal Settlement to attend free golf lessons at Howick Golf Club. Please see attached newspaper article (Appendix 1).

The children of the LBGF Howick GC Project had never held a golf club before attending the first session. There was also the language barrier to contend with. It was therefore, vital to create a coaching model for beginner golfers which was easily translated into isiZulu.

The “Steps” coaching model was created and as soon as the children mastered the 10 (ten) step process, the fundamentals were instilled and hitting a golf ball became a very easy task. In a very short period of time, within the very first session, all the children were able to consistently strike the golf ball. This, combined with enjoyable extra-curricular games made the introductory experience, to golf, a memorable and enjoyable for all the participating children.

The Howick GC Project soon became the highlight of the children’s week and at the request of the children, coaching sessions were increased from 2 (two) hours on a Sunday to 3 (three) hours on a Sunday and 2 (two) hours on a Tuesday. LBGF Directors, Mlondi Mlotshwa and Lee Bromley soon realised that the children were learning more than just golf. The children were learning valuable character building qualities and important life skills. It was decided to combine life skills with the intended golf skills. The LBGF coaching model was created and implemented.

In less than 2 (two) months, the children of the LBGF Howick Project, became very proficient in the steps (fundamentals), with the majority of the children showing very good golf skills. The children, again, requested an additional session and sessions are now held 3 (three) times a week;

Sundays 09:00 – 12:00 (3 Hours) Tuesdays 15:30 – 17:30 (2 Hours) Thursdays 15:30 – 17:30 (2 Hours)

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The LBGF Midlands GC Project was launched on Saturday, 5 October 2013 after Midlands Golf Club approached LBGF to set up and implement a replica of the LBGF Howick GC Project at Eddels Driving Range, in Pietermaritzburg. The implementation process was smooth and efficient, due to the tried and tested model created at LBGF Howick GC Project, proving that the LBGF model can be successfully implemented throughout KwaZulu-Natal and beyond.

LBGF’s expertise and experience in creating a suitable coaching model and successfully launching a second project created a influx of interest in the program. Radio stations, newspapers and golf governing bodies requested interviews and meetings to find out more information on LBGF. In just 3 (three) months, LBGF had over 100 (one hundred) registered children in its program; more than any other golf development program in South Africa had previously achieved.

LBGF was contacted about the possibility of launching a third project, based on the successes of the LBGF Howick GC Project and LBGF Midlands GC Project. The LBGF Sobantu Project was launched on Thursday 14 November 2013 and is currently in the initial “Active Start” phase. The LBGF Sobantu Project is third project in the LBGF portfolio and clearly defines LBGF as the market leader and most successful golf development organisation in South Africa, with the enrolment of over 150 (one hundred and fifty) children in 4 (four) months.

With the launch of the LBGF Sobantu Project, the LBGF Coach Development Program was also launched to ensure that each project under the LBGF banner will carry out consistent coaching ethics, techniques and LTAD principles, according to the LBGF Coaching Model.

The launch of the LBGF Mevana Project and LBGF Spumelele Project will ensure LBGF has over 250 children enrolled in the program by the end of 2013, more than any other provincial golf development agency in the past 14 (fourteen) years. After a comprehensive SWOT analysis of several golf organisations and golf development organisations, including those who may be potential bid competitors, LBGF has realised that it has the necessary drive, expertise, commitment and coaching model to produce South Africa’s next generation of golfing stars.

The Hibiscus Coast Women’s Golf Academy will benefit greatly from being part of the LBGF and, in turn, LBGF is certainly the best suited organisation to initiate and launch the Hibiscus Coast Women’s Golf Academy, in partnership with the Hibiscus Coast Municipality.

This partnership will not only ensure the Hibiscus Coast Women’s Golf Academy is successful in achieving its objectives, but it will also provide the opportunity for future projects, corporate alliance developments and instrumental in changing the lives of disadvantaged children. The synergy between Hibiscus Coast Municipality’s objectives of unearthing young talent to become top players and LBGF’s coaching model, and the implementation of LBGF’s coaching model throughout KwaZulu-Natal, provides the perfect platform to create a unique and successful breeding ground for future generations.

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9. Expertise with Proven Proof of Professional Association Membership in the Sport

LBGF is headed up by its Founder, Lee Bromley who has a wealth of experience in all levels of golf;

Junior Golf – National and International Level Amateur Golf – Local, Regional and International Level Professional Golf – Local, Regional, International Tour Level

Lee Bromley was introduced at a very early age in 1978 and has been actively been involved in playing, coaching, mentoring and development at all levels of the sport since then.

Please see Lee Bromley’s Professional Golf Curriculum Vitae (Appendix 2) which clearly outlines his wealth of knowledge and proven expertise, including;

President of the Zimbabwe Professional Golfers Association (ZPGA) which manages professional golf and the interests of professional golfers; men, ladies and seniors, in Zimbabwe. ZPGA is responsible for all aspects of Professional Golf in Zimbabwe, including hosting the Zimbabwe Open, International Golf Tours and Associations, World Cup of Golf and strengthening affiliation with the Sunshine Tour (South Africa).

Vice President of the ZPGA in 2000.

Executive Committee member (Head of Development) of the ZPGA in 1998 and 1999.

Zimbabwe Open Committee 2000 and 2001.

Tournament Director and Host of the Econet Island Hospice Invitational 2001 – Professional golf tournament with local and international players.

Tournament Director and Host of the SAA Charity Classic 2006 – Professional golf tournament with local and international players.

Successfully held the position of Tournament Director for various Pro-Am events with touring Cricket sides such as England, South Africa, West Indies and India.

Hosting and co-ordinating several Charity events and celebrity guests.

Outstanding Junior and Amateur Golf Career.

Qualified as a professional Golfer in 1994.

Course Record Holder at Kwekwe Golf Club (65) at age 17 and The Brooke Golf & Country Club (63).

Caddied on the European Tour 2004 – 2005.

Lee Bromley also possesses vast business expertise and experience in all facets of business, as shown in his Curriculum Vitae (Appendix 3).

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Lee Bromley and LBGF have affiliations with local and national golfing associations which can be found, as follows;

The uMngeni Mayor, the Honourable Cllr Mbali Myeni has pledged the support of the uMngeni Municipality and will be providing a letter of support to this effect. The Lee Bromley Golf Academy has affiliate partners, through its partnership with Future Golfers, namely;

SuperSport Let’s Play Ahead Tour Spur Steak Ranches The Pro Shop US Kids Golf

Lee Bromley is also a member of the Zambezi Professional Golf Tour (Zimbabwe) and the IGT Pro Tour (South Africa).

Affiliations with Local, Provincial and National Government will also strengthen LBGF’s network in the private, public and corporate sector, allowing LBGF to further its golf development reach.

10. Methodology Used

The Hibiscus Coast Municipality Women’s Golf Academy will be launched as a LBGF Project in partnership with the Hibiscus Coast Municipality. As such, the methodology used will be the same as any project launched under the LBGF Banner. The LBGF LTAD coaching model will be implemented from the first session and progress will be made, monitored and evaluated, as it would for any LBGF Project.

Organisation Name Appendix Reference

Zimbabwe Professional Golfers Association Appendix 4

Professional Golfers Association of South Africa Appendix 5

South Africa Golf Association, KwaZulu-Natal Golf Union Appendix 6

KwaZulu-Natal Ladies Golf Association Appendix 7

Midlands Golf Club Appendix 8

Howick Golf Club Appendix 9

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LBGF LTAD Coaching Model

The Active Start and FUNdamentals phases are designed to build physical and movement skill development and general foundation, leading to typical initiation of golf specific entry programs. The next three phases (Learn to Play, Train to Play and Learn to Compete), focus on the sport specific aspects of golf and initiate the importance of competition play. The Train to Compete phase focuses on the high performance expectations, attention to detail and comprehensive evaluation / review process. The following phases (Train to Excel and Excel) focus on the process of ascent to the highest level of competitive play.

Active Start

Train to Play

Learn to Play

FUNdamentals

EXCEL

Train to Excel

Train to Compete

Learn to Compete

LBGF Long Term

Athlete Development (LTAD) Coaching Model

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LBGF Coaching Plan – Hibiscus Coast Women’s Golf Academy

LBGF will utilise its comprehensive and meticulous coaching model to ensure all enrolled students are given the best possible opportunity to excel in golf and in life.

The implementation of LBGF’s coaching plan for the Hibiscus Coast Women’s Golf Academy does not require a highly technical golf coaching facility or the use of private golf facilities. It will focus on getting as many girls into the program as possible, using the current school infrastructure and providing a “fun” introduction to golf, in the children’s environment. Agreements with private golf facilities will be negotiated and entered into, for future use, as and when the girls have progressed to the required level of competence. A state of the art, High Performance Golf Centre for the Hibiscus Coast Women’s Academy will be a medium to long term goal and will form part of LBGF’s “Corporate Alignment Process.”

LBGF’s coaching plan is simple, but highly productive and certainly cost effective;

LBGF Coaching Curriculum Timeline:

Curriculum based on LBGF 5 Level Golf Specific LTAD Coaching Model (Fundamental Movement Skills + Fundamental Sports Skills = Physical Literacy Level)

Individual assessments at each level


• Train to Excel

Phase 6: Year 6 – 10

• Train to Compete

Phase 5: Year 2 - 5

• Train to Play & Learn to Compete

Phase 4: 13 – 24

Months

• Learn to Play

Phase 3: 7 – 12

Months

• Active Start & FUNdamentals with Level 1 Assessment

Phase 2: 4 – 6 Months

• Active Start & FUNdamentals

Phase 1: 1 – 3 Months

Level 1

Level 2

Level 3

Academy LevelElite Level

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LBGF Coaching Process:


Month 1 – 3 : Active Start / FUNdamentalsCoaching Sessions conducted at school premises on sports field or in school hall.Objectives: Fundamental Movement Skills & Steps Fundamentals.Coaching Session: one x 2 hour session per school per week.

Phase 1

Month 4 -6: Active Start / FUNdamentalsCoaching Sessions shared between school premises and golf course driving range.Objectives: Fundamental Movement Skills & Steps Fundamentals.Coaching Session: Two x 2 hour session per school per week.Children allocated groups according to Level 1 Assessment

Phase 2

Month 7 - 12 : Learning to PlayCoaching Sessions and “Play it Forward” golf rounds at golf club facilities.Objectives: Fundamental Sports Skills, Rules and Etiquette. Official Handicap & Affiliation to KZNLGA. Level 2 & 3 Completion.Coaching Sessions: one x 2 hour session and one x 9 Holes per week.

Phase 3

Month 13 – 24 : Training to Play / Learning to CompeteCoaching Sessions and golf rounds at golf club facilities.Objectives: Competitive Training and local monthly competitions (18 Holes). Academy Level Commences.Coaching Session: two x 2 hour sessions, Individual practice session, one x 18 hole rounds per week. Competition play (local) one per month.

Phase 4

Year 2 – 5 : Training to CompeteCoaching Sessions and golf rounds at golf club facilities. Biomechanics, Bio Kinetics and Gym Work.Objectives: Competitive training, local, provincial and national tournaments.Academy Level completionCoaching Sessions: three x 2 hour sessions, Individual practice session, two x 18 hole rounds per week. Tournament play as per set tournament schedule.

Phase 5

Year 6 – 10 : Training to ExcelCoaching Sessions and golf rounds at golf club facilities. Biomechanics, Bio Kinetics and Gym Work.Objectives: Competitive Training , local , provincial and national tournaments, diet, nutrition, biomechanics, bio kinetics and gym regime. Elite Level Commences.Coaching Session: three x 2 hour sessions, Individual practice session, two x 18 hole rounds per week. Tournament play as per set tournament schedule.

Phase 6

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11. LBGF Project and Marketing Plan

11.1. Organisation Summary

LBGF is a non-profit, youth development program serving children from the age of 3 years old, in the KwaZulu-Natal Province of South Africa. The focus of the program is to promote healthy development in children, by providing them with the opportunity to build character and learn important life skills through golf.

LBGF is currently based at Howick Golf Club in the KwaZulu-Natal Midlands, South Africa where the pilot project and coaching model was created and implemented. LBGF has successfully implemented the coaching model in 3 (three) projects;

LBGF Howick GC Project LBGF Midlands GC Project LBGF Sobantu Project

11.2. Marketing Strategy

LBGF strives to be the premier “Grass Roots” initiative and “First Touch” program for children in South Africa. The marketing strategy serves to successfully communicate the unique value LBGF offers children and corporate partners. This strategy reflects the focus of the benefits to, not only the children, but the communities in which these children live. The marketing strategy will continue to identify the needs of the market and communicate with this audience in the most effective and positive manner.

Continuous efforts will be made to understand how LBGF can maintain the quality and integrity of our program within the financial resources provided by the community of donors and supporters. The LBGF “Brand” will become globally synonymous with youth development and enriching the lives of future generations.

The growth strategy is based on continued attention to the quality of the experiences and opportunities for the children, in conjunction with identifying opportunities to expand the participation of programs through KwaZulu-Natal and beyond.

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11.3. Marketing Objectives

The objective is to enrich the lives of as many disadvantaged children as possible in a positive and supportive manner. A positive, constructive and meaningful manner is the sought-after result of the LBGF experience. This experience will assist children to better understand the necessary skills that life demands and empower them to realise the choices and attached commitment, available to them.

LBGF marketing objectives serve common purposes;

Enrich the lives of 2500 (two thousand five hundred) children in

KwaZulu-Natal by 31 August 2014 and enable their parent/guardian to appreciate the value of the LBGF experience for their child.

Create awareness for LBGF on a national and international platform, allowing corporate partners to enjoy numerous and unique benefits for their corporate social investment.

Fund raising efforts to acquire the financial resources to meet the objectives and ensure expansion of the projects reach.

Create strategic alliances within Government to provide the appropriate platform to ensure LBGF becomes the premier and preferred youth development organisation.

Promote the coach training accreditation program and attract individuals to become coaches, mentors and assistants at one of the LBGF projects.

Education of all sectors of the community and promote LBGF’s strategy pyramid.

A broad variety of experiences to Self Develop, Build Character and learn important Life Skills

A wholesome, positive, safe and value-orientated atmosphere where children learn LBGF core values

Equal opportunity to participate, regardless of skill level

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11.4. Awareness Campaign and Marketing Plan

LBGF has already embarked on an extensive, strategic awareness campaign through social media and promotion of the Howick GC Project and Midlands GC Project. Video presentations of coaching sessions and regular interactive online presence is at the forefront of the campaign. LBGF has also conducted radio interviews and has featured in prominent newspapers.

LBGF’s social media and online presences, currently includes;

Twitter: https://twitter.com/leebromleygolf

Linked In: http://za.linkedin.com/pub/lee-bromley/58/936/a77/

Facebook: https://www.facebook.com/pages/Lee-Bromley-Golf-Foundation

You Tube: http://www.youtube.com/channel/UCae5gY0KvsWdxMFop4iKCHw

TogetherSA: http://www.togethersa.co.za/portfolio/lee-bromley-golf-foundation/

11.5. MARKETING AND FUND-RAISING PLAN:

The LBGF Marketing and Fund-Raising Plan includes fundamental elements that will ensure LBGF is constantly planning, sourcing required funding and creating awareness. These elements include;

Creating and constantly networking, allowing LBGF to keep informed about what is going on within the corporate social investment sector and developing connections.

Ultimately, LBGF will form a partnership with a consultant or organisation who will take on scouting and tracking opportunities that may be available to LBGF.

Create associations and partnerships with other like-minded non-profit organisations.

Ensuring LBGF is appropriately positioned to secure, or at least apply for funding and assistance.

Build relationships with Local, Provincial and National Government.

Diversifying funding to ensure LBGF is not completely dependent on one form of support.

Stick to the mission with consistency and create a local base of support.

Develop a plan for financial sustainability which is intricately linked with the idea of institutionalising LBGF and its program as a whole.

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https://twitter.com/leebromleygolf

http://za.linkedin.com/pub/lee-bromley/58/936/a77/

http://www.youtube.com/channel/UCae5gY0KvsWdxMFop4iKCHw




12. Management Structure

LBGF is administered and co-ordinated from the Head Office by Chief Executive Officer, Mr Lee Bromley with the support of a small dedicated team. Each project will be responsible for the implementation and management of the LBGF operations model and must meet clearly defined time-based targets.

12.1. Head Office

The Board of Directors is currently made up of 3 (three) Directors:

Mr Lee John BromleyMr Mlondi MlotshwaMrs Lee-Anne Bromley

Upon securing a “Presenting / Title Corporate Partner”, the corporate involved will be invited to have a representative on the Board of Directors. Furthermore, a Government Representative will be invited to also sit on the Board of Directors, ensuring all concerned parties interests are represented and the appropriate governance of LBGF.

In order to create and maintain transparency and legitimacy in the operations of LBGF, various consultants / affiliates will be appointed to take care of important aspects of the foundation. LBGF will outsource the following;

LBGF Head Office Hierachy

Board of DirectorsChief

Executive Officer

Administrator /

Personal Assistant

Fundraiser &

Marketing

Manager

Book Keeper

1 •Registered Accountants

2 •Auditors

3 •Legal Advisors

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12.2. Project Management

While all the projects will be co-ordinated from Head Office, each project will implement the LBGF coaching curriculum independently, according to the progress of the children, but with time-based targets. Each project will have the following minimum structure;

The Head Coach of each project is responsible for the operations of the project and will be required to report weekly to Head Office. The Head Coach will be supported by a Mentor and Assistant Coach, who in turn will be responsible for training an apprentice, who is either a volunteer or an aspiring coach.

The Head Coach will be accredited as a Level 3 LBGF Coach, being an individual who has completed the first 3 levels of LBGF coaching curriculum.

The Mentor will be accredited to Level 1 LBGF coaching and will have the added responsibility of the welfare of the children both at home and at school. The mentor will have to submit individual reports for each child in the project on a monthly basis.

The assistant coach will be an accredited Level 1 LBGF coach and will assist the Head Coach with sessions and the LBGF coaching curriculum. The assistant coach will also act as a translator for effective communication between the Head Coach and the children.

Head Coach Level 3 Coach Minimum

Mentor & Assistant Coach Level 1

Coach

Apprentice

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12.3. Coach and Mentor Development

All project employees will be required to complete the LBGF Coaching and Mentoring Accreditation Process.

Each coaching level is based on the progressive levels that children will reach as they benefit from the LBGF experience. Each level is more advanced and requires coaches to evolve with the children in their project. The curriculum in each level, not only covers the golf coaching aspect, but also requires the coach to be just as competent in the life aspect, including the emotional and mental stage a child may be experiencing.

LBGF expects the coaches to consistently deliver LBGF’s coaching philosophy and, as the children are expected to grasp the opportunity to be the best they can be, LBGF expects coaches to also want to progress through all the levels of coaching accreditation to become the best coach they can be.

From the volunteer or apprentice stage, an individual should share the vision of LBGF and want to progress through all the levels and want to manage their own project. Thereafter, the individual is expected to want to progress with the children in their project and become an Elite Coach to take the children to the highest possible level of golf and life skills growth.

Level 1 Coach

Level 2 Coach

Level 3 Coach

Academy Coach

Elite Coach

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12.4. Expansion Plan

LBGF’s vision has no boundaries and plans to launch as many projects as resources will allow. The current expansion is based on the ability to recruit and accredit as many coaches, mentors and assistants, as possible, in the shortest period of time. This will provide LBGF with a workable implementation and expansion model.

Each LBGF Project will be launched under the guidance and direct instruction of the Chief Executive Officer and Founder, Mr Lee Bromley. Initially, a project will conduct sessions once a week with all children being coached in the “Active Start” level and potential coaches will be given practical training before completing accreditation exams.

LBGF plans to expand throughout KwaZulu-Natal with the launch of twenty five new projects in the first year of operation, ending 31 August 2014. The simple process in Project Identification will ensure LBGF reaches this target;

• All Children are entitled to the opportunity to become the best they can be in their chosen career. It is our social responsibility to ensure that they are provided with the tools and knowledge to make their own informed choices.

Lee Bromley, Founder LBGF (2013)

LBGF

PROJECT

LBGF Coaching

Accreditation

Head Coach

(Level 3)

Assistant Coach (Level 1)

Mentor / Coach (Level 1)

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LBGF has designed a simple but effective expansion process;

1. LBGF will engage with Municipalities and Local Government Youth Development Officials to present the LBGF model and obtain the endorsement of the Municipality to set up a LBGF Project.

2. Disadvantaged schools and communities will be identified and a meeting with the school principal or community head will be set up.

3. A presentation of LBGF to the school principal and/or community head. A date and time will be confirmed for the demonstration of LBGF to the disadvantaged children, to attract them to participate in the project.

4. A demonstration is held at the school or in the community.

5. Registration for the LBGF Project is completed and a launch date and schedule is set for the local LBGF Project.

Given the number of municipalities in the KwaZulu-Natal Province, LBGF expects to cover the 12 district municipal areas within a 5 (five) year period, dependent on LBGF’s resources and fund raising efforts. In order to achieve this, LBGF has to ensure that each step in the process is continuously maintained in conjunction with the Coach Development Program.

Launch Project with Day and Time set for sessions

Conduct Demo at School or in Community to recruit Children

Presentation to School Principal or Community Head. Set Date and Time for Demo

Identification of Disadvantaged Schools and Communities

Meeting with Municipality and Local Government Youth Development Officials

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13. Monitoring and Evaluation Plan

LBGF’s monitoring and evaluation plan will enable the organisation to learn about its activities and results, as well as, support internal planning and development. Monitoring and evaluation is extremely important in the accountability of LBGF to its stakeholders, partners and corporate social investors.

The four stages of monitoring and evaluation – planning, monitoring, evaluation, using the findings – are represented as a continuous cycle. These stages will assist LBGF to:

Specify program objectives in measurable terms Identify key indicators of success Outline data collection and analysis activities Develop a timeline to monitor the success of the program on an ongoing basis.

Planning LBGF will continue to find and improve upon more efficient means of launching projects to ensure that the maximum number of disadvantaged children are given the opportunity to enrol in a project close to them. Planning will always be an important tool in developing each LBGF Project in terms of equipment, coaching programs, community and governmental involvement, to ensure that the highest level of professionalism, efficiency, proficiency, mentorship and growth is achieved at all times.

Monitoring Each LBGF project is required to submit standardised monthly reports directly to Chief Executive Officer and Founder, Lee Bromley. The use of email and internet connectivity will ensure this process is expedited in a timely and efficient manner. The continuous monitoring of the children’s progress at each project and in comparison to all other projects will ensure that complete project model is as efficient and effective as it can be. From a financial standpoint, LBGF will meticulously monitor each project’s financials and find more effective financial means of achieving objectives.

Evaluation LBGF management have a mandate to continuously improve the service offering to the children, stakeholders, government, corporate social investors and the team at LBGF. It is vital that LBGF continues to evolve with the latest management, financial, training, sports science, long term athlete development trends to ensure constant improvement in productivity. The evaluation of reports and statistics from each project will play a vital role in the process.

Use the Findings The Monitoring and Evaluation of the monthly data received from each project will be used to enhance the program as a whole. Furthermore, individual needs for each project may vary in certain aspects of the program, which can be implemented from the findings.

Planning

Monitoring

Evaluation

Use the Findings

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14. Sustainability Plan

LBGF’s innovative and strategic sustainability plan will ensure that innovative and efficient measurable elements are implemented , to produce the longevity and success of the organisation. The 7 (seven) key elements of the sustainability plan are:

Organisational Identity LBGF has distinguished and will market its organisational identity and brand. The organisation’s identity is made up of its vision, mission, and values. It tells the “story” of the LBGF and why it exists. LBGF will by identified with its leadership. Branding is the organization’s look. LBGF will become identifiable to the public through its logo and the look of its publications and other communications.

A Long-Range Strategic Plan The LBGF strategic plan speaks to the mission, vision, goals and niche of the organisation. LBGF uses this strategic plan to create an annual operational plan. The strategic plan includes the following steps: An assessment of the external environment : What are the trends in the field? What are the opportunities and threats for LBGF and its work? How LBGF can situate itself to take advantage of the opportunities and avoid the threats? How LBGF can be poised to respond to/benefit from trends in the field? An assessment of the internal environment to analyse the strengths and weaknesses of LBGF, including staffing, budget, morale, management, perception of LBGF from colleagues and funders and any other issues that may affect LBGF’s ability to take advantage of the opportunities or ward off the threats in the environment. The revisiting of the organization’s mission, vision and niche to assess whether they are still relevant. The creation of long- term goals. LBGF goals are far-reaching but attainable, and will help LBGF move towards fulfilling its mission in accordance with its values and vision. The development of quantifiable, time-lined objectives to reach each goal. The creation of benchmarks to measure progress toward accomplishing an objective.

Organisational Identity & Brand

•Vision, Mission, Values, Branding, Messaging, Strong Leadership

Financial & Systems Administration

• Budget, Cash Flow Analysis, Audit, SARS

Reporting

Long-Range Strategic Plan

• Goals, Objectives, Benchmarks

Long-Range Fund Raising Plan•Needs and Resources Assessment, Donor Culitvation, Grant Writing, Corporate Social Investment

Annual Operational Plan•Objectives, Activities and Timelines, Staffing, Program Needs, Committed Resources

Board Development Plan•Needs Assessment, Evaluation Recruitment, Orientation Maintenance/Team Building

Staff Development & Organisational Culture

•Needs Assessment, Evaluation and Review, Training, Team Building

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Annual Operational Plan The annual operational plan identifies the work LBGF will undertake in the coming year, including objectives, activities and timelines. It is intimately tied to the strategic plan in that any activity LBGF will undertake in the year ahead will move LBGF towards meeting its goals and objectives identified in the strategic plan. An annual operational plan is created for each project and combined in an overall organisational operational plan. This organisational plan is used to create LBGF’s budget and funding proposals.

Financial & Systems Administration Plan The annual financial plan is LBGF’s fiscal plan of action. It includes the LBGF budget as well the conduct of a number of processes to monitor the financial health and well-being of LBGF. The Annual Budget LBGF will be a financial sustainable organisation by spending more than 75% (seventy five percent) of its revenue on program activities and less than 25% (twenty five percent) on administration. Management will identify sources of revenue to meet the budgetary needs. The funding gap (the amount needed to fully fund the operational budget) drives the fund- raising plan. The Cash Flow Analysis It is essential to know if the funds will come into LBGF in a timely manner to pay the bills and to meet the payroll as it comes due. It identifies what funds are expected to come in each month and measure that by the anticipated expenditures for each month. The analysis anticipates the cash flow for a year and will be updated every month to reflect at least a year from that time point, and will be used to identify if a cash flow shortage will arise and when. Only through this process will management be able to anticipate a cash flow problem and take steps to fix it in time. Annual Audit The annual audit is an important part of the annual financial plan and will be conducted by an independent certified public accountant (CPA). Every audit will help identify and repair any important record-keeping errors and can help build confidence among funders of LBGF’s financial health. SARS Reporting All charitable, non-profit organizations have to file certain forms with the South African Revenue Service. The annual financial plan will ensure that this is completed in an efficient and timely manner.

Long-Range Fund-Raising Plan LBGF needs a long-range fund-raising plan to maintain its sustainability. The long-range fund- raising plan helps the staff and the board to ensure that the organization will have the funding necessary to conduct its annual operational plan and to fulfil its long-range strategic plan. The long-range fund-raising plan includes steps to identify the funding needs of the LBGF, through the creation of the annual budget and the growth trajectory of LBGF. LBGF will identify and cultivate potential donors, apply/ask for funding (write grants and/or solicit individual donors) and report LBGF’s accomplishments on an on-going basis.

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Annual Board Development Plan To ensure LBGF is a strong and sustainable organisation, it has a Board of Directors that is engaged in LBGF’s strategic vision and whose members are willing to help LBGF meet its programmatic and fund-raising goals. The annual board development plan will help LBGF keep its current board members engaged while cultivating new board members to fit the ever- changing needs of LBGF.

Staff Development and Organisational Culture LBGF’s staff are competent and well respected in the field. Staff development is an on-going process of investing in the individuals that make up LBGF, ensuring that each individual has the confidence and skills necessary to excel at his/her work. Staff development also means building an LBGF culture that values each staff member and creates cohesion and a feeling of team among staff members. LBGF invests in its employees, rewards initiative and competence, and provides transparency and flexibility. The staff development program includes the conduct of a needs assessment, an annual employee evaluation and review, staff training, and team- building.

15. Corporate Development Process LBGF is currently undergoing a corporate development process which will see it align with partners who are looking to enjoy numerous benefits for their corporate social investment while assisting LBGF in its quest.

LBGF has created a unique offering to the corporate sector and will continue to source and customise mutually beneficial partnerships within this sector, in its quest to fulfil its goals and objectives.

Corporate Partners are provided excellent marketing and creative leverage. It is also an exciting opportunity to align their organisation with a genuine “grass roots” youth development program that enriches the lives of the next generation.

Every tier of the corporate partner offering can be customised to suit the specific needs of a corporate organisation in the following aspects;

CORPORATE PARTNER BENEFITS:

Licence and Endorsements Licence to use LBGF and LBGA logo(s), images and/or trademark(s)

for sponsor’s promotion, advertising, or other leverage activities. Merchandising rights (the right to create co-branded merchandise to sell). Product Endorsement – LBGF and LBGA will endorse sponsor and its products.

Online Provision of content for sponsor social media activities and website. Appropriate promotion of sponsor through Lee Bromley Golf website and

social media activities. Ability for sponsor to add value to LBGF fans/friends via LBGF-controlled

social media. “Signage” and links to sponsor website on Lee Bromley Golf website. Endorsement – LBGF and LBGA will endorse sponsor and its products. Appropriate promotion through events created and managed by LBGF, such as LBGF Golf

Classic, and the online activities thereof. Advertising space allocated on the Lee Bromley Golf website www.leebromleygolf.co.za25



Venue / On-site Name recognition and prominent advertising space at all the LBGF Projects. Social media activities on-site (live Twitter feeds, You-tube, Ubersense, etc). Demonstration / Display opportunities. Merchandising (selling dual-branded products).

Signage Venue signage. Inclusion in on-site event signage. Name recognition on promotional banners / posters, marketing material, mail blasts,

stationery and correspondence. Name recognition on all public relations material. Vehicle Signage. Name recognition on LBGF and LBGA uniforms and equipment.

Database Marketing Unlimited access to event-generated database(s) for direct marketing. Opportunity to provide inserts in LBGF and LBGA mailings and newsletters. Opportunity to run database(s)-generating activities on-site.

Employees / Shareholders Participation in events by employees or shareholders. Access to discounts, merchandise and other sponsorship-oriented perks. Creation of an event, day or program specifically for employees A corporate golf clinic at LBGA.

Public Relations Inclusion in all press releases and other media activities. Inclusion in sponsor-related and media activities. Public Relations campaign designed for sponsor’s market (consumer or trade). Featured article in LBGF Newsletter.

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Ancillary or Supporting Events Invitations to ancillary parties, receptions, shows, launches etc. Signage, sampling and other benefits at ancillary parties, receptions, shows, launches etc. Advertising and media opportunities at ancillary parties, receptions, shows, launches etc. Opportunity for sponsor to address audience at ancillary functions. Opportunity for sponsor to provide prizes for media or event promotions.

Other Promotional Opportunities Custom-design of a new event, program, award or other activity that meets the sponsor’s

specific needs. Securing and administration of entertainment, celebrity appearances, costumed character,

etc, to appear on sponsor’s behalf. Provision by sponsor of spokesperson / people, celebrity appearances, costumed character

for event. Couponing / advertising on invitations. Opportunity to provide prizes for media or event promotions.

Media Profile

Inclusion in all print, outdoor and/or broadcast advertising (logo or name). Inclusion on event promotional pieces (posters, flyers, brochures, apparel etc-logo or name). Event-driven outdoor advertising. Advertising space in event programs (Printed and Digital), catalogues and online articles.

Pass-through Rights Right for sponsor to on-sell sponsorship benefits to another organisation, pending LBGF

approval. Right for retailer sponsor to on-sell sponsorship benefits to vendors in specific product

categories. Contra

Opportunity for sponsor to provide equipment, services, technology, expertise or personnel useful to the success of LBGF in trade for part of the sponsorship investment.

Opportunity for sponsor to provide media value, in-store/in-house promotion in trade for part

of the sponsorship investment. Opportunity for sponsor to provide access to discounted media, travel, printing, or other

products or services for part of the sponsorship investment.

Cause Tie-in Opportunity to involve sponsor’s preferred charitable organisation or cause. Donation of a percentage of funds raised at the LBGF Golf Classic, to charity annually.

Contracts Discounts for multi-year contracts. Right of first refusal for renewal at conclusion of the contract. Customised payment schedules.

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CORPORATE PARTNER TIERED OPPORTUNITIES:

PRESENTING PARTNER / PATRON Principal sponsor of LBGF and generally valued at over R250 000.00 (two hundred and fifty thousand South African rand) per annum in cash and/or contra. As a Premium Partner, the organisation is assured of the highest level of visibility in all of the LBGF’s operational and marketing activities.

OFFICIAL / AFFILIATE PARTNER Major partners using the partnership opportunity to achieve a wide range of marketing and business objectives. Generally falling in the range of R 150 000.00 (one hundred and fifty thousand South African rand) – R 200 000.00 (two hundred thousand South African rand) per annum in cash and/or contra.

SUPPORTING PARTNER Lower level of partnership whereby companies usually use the sponsorship for community development and to achieve a more limited number of marketing and business objectives, Generally valued at between R 50 000.00 (fifty thousand South African rand) - R 99 000.00 (ninety nine thousand South African Rand) per annum in cash and/or contra.

ASSOCIATE PARTNER Companies looking to invest in corporate social investment through the provision of services and products, rather than financial contribution.

16. Financial Stability

LBGF has identified fundamental components for its financial stability;


Strategic and Financial Planning

Income Diversification

Sound Administration

and Finance

Own Income Generation

Strategic and Financial Planning


Sound Administration and Finance


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Financial and Strategic Planning

Although LBGF is in the similar situation to most non-profit organisations, whereby it needs to raise “as much as possible, as soon as possible”, it also understands the minimum it must raise to achieve its proposed objectives, related to fulfilling its respective missions and covering administrative costs.

As LBGF grows, it will maintain focus on long range objectives while dealing with day to day management issues. Effective planning is the prerequisite for accessing available local and international funds. LBGF focuses on the carefully prepared budget rather than implementing a projected financial plan for the first year.

A financial plan operates in the basis of scenarios, ranging from the minimum feasible to the ideal and basically, consists of projected expenditures, with the organisation’s potential to generate the income to cover such expenditure. Therefore, LBGF will focus on the financial requirements for each project individually on a minimum basis, based on the pilot project. Funding for each project will be sourced from within the project’s relevant, local corporate community initially, before exploring provincially and nationally.


At least 60% (sixty percent) of LBGF’s overall budget must come from at least five different sources, to ensure that a large portion of the budget does not depend on one partner. In a scenario such as this, LBGF becomes seriously jeopardised if there are any changes in the partner’s decision and it can induce a major crisis.

Sound Administration and Finance

The management of resources is as essential to achieving financial sustainability, as knowing how to generate income. LBGF has efficient procedures for administration and finances, which are governed by a series of institutional policies, to ensure transparency in fiscal management. Moreover, these procedures allow LBGF to anticipate the organisations financial standing and, ultimately, make appropriate decisions in a timely manner.

Accounting and administrative procedures fit into LBGF’s needs. Regardless of their scope and structure, these procedures record LBGF’s transactions, ensuring the ability to visualise the organisation a whole.


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Below are the types of financial statements that LBGF management will review periodically;

Other financial reports that LBGF accountants will produce include;


Financial Statement Review Comments

Balance Sheet Bi-Annually

Income / Expenditure Statement Monthly

Cash Flow Monthly

Audit Reports When conducted Ideally at the end of each fiscal year.

Financial Statement Entries With the balance sheet

Inventory Control Bi-Annually

Financing Depending on the amount, significance, risk incurred.

BudgetPresented to the Board of Directors three months prior to the end of the fiscal year.

Approval minimum 30 days prior to the end of the fiscal year.

Budget Verification Quarterly reviews, at minimum.

Essential for a non-profit organisation since it depends on contributions. If they fail to material, the budget could be seriously comprimised.

Grant Reports Trust Fund

Income Generated through Business Activities of the Academy.

Financial Reports to Partners / Donors.

Project Audits

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LBGF will diversify its sources of revenue through the generation of its own income. This unrestricted income will be generated through innovative means, such as;

Contributions to a trust or endowment fund – The objective of the trust fund is to benefit from the interest generated by the capital. The capital remains untouched and its value maintained or increased over time.

Fundraising for institution building or operations – Donations from individuals, corporates or agencies willing to make contributions in support of the institutional development of LBGF. Theses donations may be given in the following ways;

Helping LBGF to increase its income generation capacity whether by hiring new staff, acquiring computer systems or the initial investment necessary to implement an income-generation project, etc.

increase equity, whether by building infrastructure or building up an endowment fund.

contributing unrestricted funds for a specific time period. Such funds are usually provided to an organisation when it starts up operations to allow it to achieve a degree of financial stability until such time as its project volume increases.

Income Generation through Public Contribution – Solicit public support for LBGF. There are many ways to approach the public, including;

Offer membership in the Lee Bromley Golf Academy to support the LBGF. Organise golf events and other events on which the public attend and/or

participate. Solicit donations in public campaigns. Solicit corporate contributions in exchange for tax deductions, image, group

membership of the LBGA or a combination of these.

Income Generation through the Sale of Goods and / or Services - This income- generating strategy exists in many forms. It can be as simple as the sale of promotional products, or as complex as offering professional consulting services in a particular field. Online services is another method of soliciting these products and services.

Income Generation through Financial Management – LBGF will implement this income-generation technique by the appropriate, strategic management of LBGF’s assets, in order to maximise their financial potential. For instance, property that is not being used can be rented, bank accounts can be transferred to interest-bearing accounts until the funds are needed, or unused assets which retain some market value can be sold.

Income Generation through Corporate Alliances – Cause-related marketing alliances with corporates. Commercial activities where LBGF partner with corporations to market an image, product, or service with the purpose of obtaining a mutual benefit. The corporate achieves a good public image, sells more products or services and LBGF raises funds to carry out its mission. Funds received could be a percentage of sales and / or a specific amount.


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Equipment Actual EstimatedSNAG® Equipment R 25 000.00US Kids Golf Equipment R 25 000.00Swing Analysis & Launch R 12 500.00Accessories & Games R 12 000.00Total R 0.00 R 74 500.00

Membership & Affiliation Actual EstimatedLBGA Membership R 120 000.00LBGA Membership Cards R 2500.00LBGA Level Booklets R 3000.00LBGF Shirts & Level Caps R 22 500.00Total R 0.00 R 148 000.00

Coaching Fees Actual EstimatedHead Coach R 195 000.00Mentor R 104 000.00Assistant Coach R 52 000.00Coaching Development R 18 000.00Total R 0.00 R 369 000.00

Operating Expenses Actual EstimatedWebsite & Advertising R 5500.00Rentals R 18 000.00Transportation R 150 000.00Utilities R 9600.00Uniforms R 23 850.00Other R 6000.00Total R 0.00 R 212 950.00

Project Sessions Actual EstimatedFood R 12 500.00Drinks R 15 000.00Miscellaneous R 2500.00Total R 0.00 R 30 000.00

Competitions & League Actual EstimatedGreen Fees R 75 000.00Food R 12 500.00Drinks R 15 000.00Prizes & Trophies R 5000.00Administration R 16 000.00Total R 0.00 R 3 087 500.00

Corporate Expenses Actual EstimatedAudit & Accounting Fees R 10 000.00Legal Fees R 5 000.00Total R 0.00 R 15 000.00

Total Expenses Actual EstimatedR 0.00 R 972 950.00

Lee Bromley Golf Foundation 2013/2014 Project Operating Budget for the period 01 Sep 13 - 31 Aug 14

Annual Budget : EXPENSES (Target - 150 children)

Estimated Cost Breakdown

R 0.07

R 0.27R 0.29

R 0.21

R 0.03

R 0.12

R 0.00

EquipmentMembership & AffiliationCoaching FeesOperating ExpensesClinic SessionsCompetitions & LeagueCorporate Expenses

Assumptions

1. Enrolment of only 150 children into LBGF Project between 01 Dec 13 and 31 Aug 14.

2. Annual Membership at each Golf Club will not exceed R 500.00 per annum per child.

3. Affiliation Fees to the KZNGU and KZNLGA will not exceed R 300.00 per annum per child.

4. Coaching Fees for Head Coaches (Professional Golfers) will be R 15 000.00 per month per Head Coach.

5. Coaching Fees for Mentors will be R 8000.00 per month per Mentor.

6. Coaching Fees for Assistant Coaches will be R 4000.00 per month per Assistant Coach.

7. Rentals for space at each Golf Club will not exceed R 1500.00 per month.

8. Transportation is based on the discounted purchase of an 18-seater minibus.

9. Utilities (Telephone, Electricity & Water) will not exceed R 800.00 per month.

10. Uniforms and kit for children will not exceed R 450.00 per child.

11. Food, Drink and Caddy Fees will not exceed R 55.00 per child per session.

12. Green Fees per child will not exceed R 55.00.

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18. Appendices

Please find attached documents in the following order;

Should you require any further information, please do not hesitate to contact the Lee Bromley Golf Foundation on the following contact details:

Lee Bromley Golf FoundationHowick Golf Club, 1 Main Street, Howick, 3290

P.O.Box 930, Howick, 3290South Africa

Mobile Number: +27 (0) 72 249 2733 Email: [email protected] Join us on Twitter, Facebook, Linked In and TogetherSA


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Order Reference Description

1. Appendix 1. LBGF Newspaper Article – The Witness.

2. Appendix 2. Lee Bromley – Professional Golfer Curriculum Vitae.

3. Appendix 3. Lee Bromley – Business Curriculum Vitae.

4. Appendix 4.Zimbabwe Professional Golfers Association – Letter confirming Lee Bromley’s Membership and Mentorship of Several Professional Golfers and Golf Development.

5. Appendix 5. Proof of Association with Professional Golfers Association of South Africa.

6. Appendix 6. Proof of Affiliation to the KwaZulu-Natal Golf Union and South Africa Golf Association.

7. Appendix 7. Letter of Support from KwaZulu-Natal Ladies Golf Association.

8. Appendix 8. Letter of Support from Midlands Golf Club.

9. Appendix 9. Letter of Support from Howick Golf Club.

10. Appendix 10. LBGF Newspaper Article – PMB Fever.

11. Appendix 11. Enclosed LBGF Presentation Video.

mailto:[email protected]


LBGF Concept Paper - Sport for Social Development - June 2014

Government & Nonprofit

Transcript of LBGF Concept Paper - Sport for Social Development - June 2014