LAYLA FIRTH - awardonline.comawardonline.com/.../TopTen2017/Student-Book-Layla-Firth-web.pdf · wa...
Transcript of LAYLA FIRTH - awardonline.comawardonline.com/.../TopTen2017/Student-Book-Layla-Firth-web.pdf · wa...
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LAYLA FIRTH
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540 APPLICANTS
400+ GRADUATION ATTENDEES
190STUDENTS
101TUTORS
10SUPER JURY
46AGENCIES
27LECTURERS
24LECTURE HRS
AWARD SCHOOL NSW, VIC, QLD, SA, WA
9SCHOOL HEADS
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WALUKE WILLIAMS
SALAYLA FIRTH
VICJESSE YOUNG
QLDJACKIE ELLIOTT
NSWTOM LAWRENCE
TOP STUDENTS 2017
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See the Book that built an Empire
2017 is the 30th anniversary of a teenage David Droga, founder and creative chairman of renowned agency Droga5, winning Top Student at AWARD School in 1987. To mark the occasion, this year’s AWARD School top student - selected from the winners of all the Schools in Sydney, Melbourne, Perth, Adelaide and Brisbane - will win an amazing opportunity to meet David Droga himself in New York.
Sponsored by:
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AWARD SCHOOL 2017 TOP STUDENT - SA
LAYLA FIRTHSCHOOL HEADMATT O’GRADY
TUTORSMATT O’GRADY COREY SWAFFER JOHNNY VELIS MICHAEL GAGLIARDI MATT MINEAR ANDY SCOTT OLIVER PRENTON JOHN MCLAREN DAVE LAWSON
AGENCYKWP!
AGENCYKWP! KWP! JAMSHOPBAD ADVERTISINGBAD ADVERTISINGSHOWPONYTHE DISTILLERYBLACKSHEEP ADVERTISINGWDM ADVERTISING
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LAYLA FIRTH
SUPER JUDGING COMMENTS
“Meditation Radio is pretty funny. Australian made is a clever, conceptual way to get people to buy Australian. Like the social component.”
- MARGARET JOHNSON, CCO - GOODBY SILVERSTEIN & PARTNERS SAN FRANCISCO
“Electrolux radio is well written and simple, especially “Biscuits”, which gets at the truth about how much we hate cleaning and this machine will help us through it. iinet simple spot that highlights both the speed and limitless data in an unexpected way. “Escape to the Movies” is extremely PR worthy.”
- LINDA KNIGHT, ECD -TBWA\CHIAT\DAY LOS ANGELES (AWARD SCHOOL 1992)
“The Kleenex campaign is strong and elegant, and bang on.”
- KATE STANNERS, CHAIRWOMAN & GLOBAL CCO - SAATCHI & SAATCHI
The #Nurtureourfuture idea is the best of all the works I have seen in this competition.”
- JUREEPORN THAIDUMRONG, CHAIRWOMAN/CCO - GREY BANGKOK
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LAYLA FIRTH
BRIEF 1 POSTER TAP WATER IS THE BEST THING YOU CAN DRINK
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LAYLA FIRTH
BRIEF 2 OUTDOOR THE TOUGHEST UTE OUT THERE
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LAYLA FIRTH
BRIEF 3 PRINT CAMPAIGN THE MOST SOOTHING TISSUE
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LAYLA FIRTH
BRIEF 4 RADIO THE QUIETEST VACUUM CLEANER
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LAYLA FIRTH
BRIEF 5 TV WITH UNLIMITED HIGH SPEED DATA, THERE’S NO LIMIT TO WHAT YOU CAN DO
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LAYLA FIRTH
BRIEF 6 STRATEGY YOU DECIDE.
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LAYLA FIRTH
BRIEF 6 STRATEGY YOU DECIDE.
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LAYLA FIRTH
BRIEF 7 INTEGRATED BUY AUSTRALIAN TO SUPPORT AUSTRALIANS
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LAYLA FIRTH
BRIEF 8 DIGITAL SEE THE WORLD ON YOUR BUDGET
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LAYLA FIRTH
BRIEF 9 EXPERIENTIAL/PR LIGHTING CONTROLLED BY YOUR IMAGINATION
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LAYLA FIRTH
BRIEF 10 INNOVATION / CONTENT / GAME CHANGER MARRIAGE EQUALITY IS GOOD FOR AUSTRALIA
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