Laying the Foundation for Social/Digital Strategy - Clemson MiniMBA Fall 2013
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Transcript of Laying the Foundation for Social/Digital Strategy - Clemson MiniMBA Fall 2013
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MINI MBA
#CUminiMBA
CLEMSON AT THE FALLS | 11-1-13BOBBY RETTEW
Thursday, November 7, 13
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#CUminiMBA
•Describe your organization’s digital communication strategy.
•List all the outlets your organization uses to communicate. (Internal & External)
•List and describe the audiences your organization engages with these outlets.
Thursday, November 7, 13
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#CUminiMBA
•Rhetorical Triangle (A/P/D)
•Building The Mothership
•List and describe the audiences your organization engages with these outlets.
Thursday, November 7, 13
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MOTHERSHIPEXAMPLES
#CUminiMBA
Thursday, November 7, 13
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#CUminiMBA
Thursday, November 7, 13
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#CUminiMBA
Thursday, November 7, 13
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#CUminiMBA
Thursday, November 7, 13
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#CUminiMBA
Thursday, November 7, 13
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#CUminiMBA
Thursday, November 7, 13
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•Average Time on Page - 6:30mins
•1,123 Unique Visitors/Pageviews
•94 additional “Likes” on Facebook
•#EMTop - 50 real time tweets, 88k impressions, reaching 9600 followers
#CUminiMBA
Thursday, November 7, 13
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#CUminiMBA
Thursday, November 7, 13
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#SoLongVampires
One Week --Tweets: 3,581 YouTube: 4.8m
#CUminiMBA
Thursday, November 7, 13
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#CUminiMBA
Thursday, November 7, 13
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#CUminiMBA
Thursday, November 7, 13
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POWER OF THE BLOG
#CUminiMBA
Thursday, November 7, 13
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#CUminiMBA
Thursday, November 7, 13
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#CUminiMBA
Thursday, November 7, 13
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#CUminiMBA
•Assignment - Groups of Three
•Create simple digital communication strategy to promote CU Mini MBA 2014.
•Rhetorical Triangle - A/P/D
•Mothership - Distribution Channels
Thursday, November 7, 13