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Your Law Firm’s Logo

The Mark Of A Great Brand

LawLytics Webinar Series

09/12/13

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lawlytics.com/webinars/new

Every Thursday, 1pm EST Please Join Us!

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Today’s Webinar Is Meant To Get

You Thinking

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Madison Avenue, 1960’s

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Original Mad Men

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An Ad Campaign That

Changed An Industry

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What Was Once Doyle, Dane, Bernbach…

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I’m No Don Draper

I  mean,  seriously,  have  you  seen  a  picture  of  me?!  

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This Is Not A Logo

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What’s Makes A Logo Great?

When you see a great logo, you know what it stands for.

It helps to have a huge marketing budget to paste the logo’s image all over the world.

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A Great Logo Can Inspire Us

To Act

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Feels Different

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Even Great Logos Evolve

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Through The Years, Brands Have Evolved Their Logos To Simply Be Their Names

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The World Renowned

Striding Man (He’s always welcome in our house!)

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Your Logo Needs To

Walk The Walk

Scotch Drinkers Had Mixed Feelings About The Change To Johnnie Walker’s Striding Man Logo In 1996

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A Logo Must Be Versatile

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A Logo Can “Live” In A Lot

Of Places

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Some Brands Have Always Used Their

Name As The Basis For Their

Logo

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One Trend These Days Is For Logos To

Simply Be The Name Of The

Company

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Some Competitive Brands Have Logo Wars

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Some Brands Modify Their Logo For A

Different Audience

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Every Once in Awhile, A Logo

Achieves Legendary

Status

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What Has Been Seen

Can’t Be Unseen

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Logos: They’re Not

Rocket Surgery

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It’s Important To Remember:

Let’s Not Over-Think This Thing!

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Ta-Dah! Really?

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Designing A New Logo

Should Not Be A Sisyphean Effort

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Old-School, Conservative,

Corporate

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Add Color & Shape To Give

Your Name-Based Logo

More Character

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A Tagline, If It Really Says

Something, Can Add Character

To A Logo

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An Icon Can Help Anchor

Your Logo, As Well As Add Character &

Meaning

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Gavels, Columns & Scales Can

Help, If Handled In Unique Ways

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But When You Use A “Stock” Icon, It Shows

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Opportunity Is Everywhere Around You

•  What does your law firm stand for?

•  What do our competitors stand for?

•  Does your name say it all? If so, that’s your logo. Treat it (design it) wisely.

•  Could your logo benefit from an icon or other design treatment to highlight your practice area or philosophy?

•  Could a tagline help your logo stand apart and attract more potential new clients?

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 Next  Week:    

“An  Introduc,on  To  Web  Content  Strategy”    

LawLy>cs.com/webinars/new    

Every  Thursday,  10am  PST    

LawLytics Thursday Webinar Series

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 kit@lawly>cs.com  

 

#lawly>csu  

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