Lauren Vargas - Building Community for Traditional Business
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Building Community for Traditional Business Lauren Vargas, @VargasL Community Management Strategist, Aetna [email protected]
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14-Sep-2014 -
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Technology
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Transcript of Lauren Vargas - Building Community for Traditional Business
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Building Community for Traditional Business
Lauren Vargas, @VargasL
Community Management Strategist, Aetna
![Page 2: Lauren Vargas - Building Community for Traditional Business](https://reader034.fdocuments.net/reader034/viewer/2022051512/541627e78d7f722f6c8b4978/html5/thumbnails/2.jpg)
Community?
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Community is…
…the new black.
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Take Responsibility
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Claim Your Sandbox
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Art and Science of Listening
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Need/Want Recognition
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Information Search
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Evaluation
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Purchase/Decision
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Cognitive Dissonance
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Build Structure
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Stories through Workflow
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Strike a Balance
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Brand Engagement
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Industry Engagement
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Content Curation/Creation
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Internal Engagement
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Health Trends
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Provide Value
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Build a Toolkit
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Check. The. Box. Thinking
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Chameleon Effect
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Embracing Ensemble
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Questions?
Lauren Vargas, @VargasL
Community Management Strategist, Aetna