Laura Vilsbaek - The user journey & The user experience
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www.lauravilsbaek.dk [email protected] @lauravilsbaek Photo: Micky Wiswedel THE USER JOURNEY & THE USER EXPERIENCE
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Transcript of Laura Vilsbaek - The user journey & The user experience
@lauravilsbaek
Photo: Micky Wiswedel
THE USER JOURNEY & THE USER EXPERIENCE
lauravilsbaek.dk / @lauravilsbaek
It’s all about actions and actual user experience
THE USER JOURNEY
lauravilsbaek.dk / @lauravilsbaek
THE USER JOURNEY
Remembering entire sequences: Before, during and efter
lauravilsbaek.dk / @lauravilsbaek
THE USER JOURNEY
Identifying touch points
lauravilsbaek.dk / @lauravilsbaek
THE USER JOURNEY
Identifying hassles
lauravilsbaek.dk / @lauravilsbaek
THE USER JOURNEY
Identifying peak + end
lauravilsbaek.dk / @lauravilsbaek
THE USER JOURNEY
Identifying your baseline
lauravilsbaek.dk / @lauravilsbaek
THE USER JOURNEY
Identifying moments of loyalty
lauravilsbaek.dk / @lauravilsbaek
THE USER JOURNEY
Identifying ambassadors
lauravilsbaek.dk / @lauravilsbaek
THE USER JOURNEY
…involving new users…
