Laura Ettinger - Mini-Portfolio
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Transcript of Laura Ettinger - Mini-Portfolio
La�a Ett�g�MINI-PORTFOLIO
Portfolio Example 1: Press Release
PRESS RELEASE FOR IMMEDIATE RELEASE
Press Contact
Laura Ettinger
Director, Public Relations
+1 719-231-7202
Accanto Unveils Adaptive Customer Service Assurance
New, comprehensive model allows Service Providers to more fully leverage benefits of three assurance models for
troubleshooting and monitoring.
HELSINKI, Finland, February 14, 2011-Accanto Systems, a pioneer in Customer Service Assurance solutions for today's
converged networks, announced today that it has introduced Adaptive Customer Service Assurance, an inclusive, robust
approach to CSA that combines the best of Resource, Customer and Service-centric models. Adaptive CSA enables Service
Providers to gather information and more fully monitor, report and troubleshoot than ever before.
As the mobile communications landscape evolves with the introduction of new technologies like LTE, and the explosion in the
amount of applications, services and user devices, Resource, Customer and Service-centric assurance models have been
pushed to their limits. Today’s networks require a new approach that combines the strengths of these three models, while at
the same time reduces their weaknesses. Combining these models results is a more streamlined and efficient monitoring and
troubleshooting platform that provides deeper insights into the actual user experience. This is the foundation of Accanto’s
Adaptive approach to Customer Service Assurance (CSA).
“No single method by itself can provide a fail-safe and effective way to guarantee customer service quality,” said Michele
Campriani, CEO of Accanto Systems. “Our Adaptive approach to CSA combines the best of all three models in a single
platform. Ultimately, Service Providers can not only amass huge amounts of information and translate it into actionable
intelligence, they can also drill down very specifically and ensure quality at the individual customer level.”
A key capability of the Adaptive approach is the ability to provide different views of information collected through real and
elapsed-time dashboards. This provides Service Providers with a very insightful and flexible way to look at information from
the most relevant perspective. With Adaptive CSA, it is possible to select a number of dashboards, structure them over
different layers and display the most relevant information along different perspectives and axes in a timely and effective
manner.
“What Adaptive CSA offers is a truly unified mechanism to define and view virtually any dimension or combination to supply
the absolute best view of information in the easiest way,” said Campriani. “We enable our customers to focus on the most
relevant issues at hand in order to quickly present the most relevant information and provide the best possible service to their
customers.”
For more information on Adaptive CSA, please visit Accanto at: www.accantosystems.com
About Accanto Systems
With solutions deployed to 180 customers in over 60 countries, Accanto Systems is a leading supplier of advanced Customer
Service Assurance and troubleshooting solutions to communications service providers. Accanto’s probe-based Customer Service
Assurance solutions provide in-depth monitoring, analysis and troubleshooting capabilities, helping operators overcome the
massive challenges associated with migration to converged, next-generation telecom architectures. Their solutions can be
utilized by any level of the organization, from the NOC to Marketing, and scale easily for use by new technicians all the way to
technical experts. Accanto’s team of OSS and Operations consultants allow each Accanto solution to be optimized and fully
integrated into the organizations’ operational and business processes. Visit www.accantosystems.com.
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Portfolio
Example 2: Case Study
Portfolio
Example 3: Blog
Portfolio Example 4: Feature Article