Laura c. extreme pres march 15
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Transcript of Laura c. extreme pres march 15
What’s the new extreme?“I used to run marathons to raise cash for my son and got bored. All the usual suspects who gave me cash were no longer impressed so I had to become a wee bit more inventive.” Andrew Shepard, Extreme Fundraiser
Why do people go extreme?
“I don’t know if the charity side is the prime motivator or the challenge itself. If I’m honest I think it’s 50/50. People want to get involved because they want to push themselves and to try something different. It can really change their life and the way they see the world.”David Fox Pitt of WildFox Events, organisers of the Glencoe Marathon.
Who is going extreme?According to Pitt:80% of participants on his extreme events are corporate sector
“The corporate challenges are leading the way. People spend so much time at work these challenges become a way of bonding….they also raise the company’s profile and it’s standing publicly. Often the more extreme the better.”
Extremely….challenging/bonkers
Stuart Kettle www.willthemadfoolmakeit.co.uk Currently raised £50,000 Macmillan Cancer Support and Myton
Hospice Ongoing commitment
Extremely…physical The Quad, Scotland 0.8 mile swim, 15 mile mountain run, 7
mile kayak, 34 miles cycle. Ends when participants slice the
watermelon!
Extremely….personal Emily’s Star, in memoriam charity Supporting premature babies and their
mums, whilst campaigning for change
Challenges- Competition- Branding- Development- Volunteers- Budget- Health and Safety - Relationships
Think EXTREME!
No budget, anything is possible! What extreme ‘category’? What would be your extremely brilliant
name? Who would be your extreme celebrity? Pitch it!