Safe Winch Launching WINCHING OPERATIONS BGA Safe Winch Launching Initiative.
Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice)...
Transcript of Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice)...
![Page 1: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/1.jpg)
Launching New (Online) Programmes
Laurens Vehmeijer, Studyportals
Manuel Frutos-Perez, Cambridge Education Group –Digital
![Page 2: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/2.jpg)
Part 1 (theory)
Introduction to CEG Digital
Market & Opportunity
Market Research – Logic &
Process
Programme Selection
Practical tips & sources
Agenda
Part 2 (practice)
Recap
Exercise 1 – University X
Exercise 2 – Demand &
supply
Exercise 3 – Focus countries
Conclusions & plenary
![Page 3: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/3.jpg)
Cambridge Education GroupThe Global Education Specialists
![Page 4: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/4.jpg)
2000+ students: Larger postgraduate student population than 70 UK universities
CEG Digital
Working closely with our partner universities, CEG Digital helps create, market and deliver part-time online and blended University programmes to
students around the world. We use cutting-edge technology, sector-leading pedagogy, and first-class student support to provide an outstanding
educational experience.
Sector leading market research capability – 90% accuracy predicting success of programmes
![Page 5: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/5.jpg)
What does it look like to students?
![Page 6: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/6.jpg)
The online learning market
There are currently 80+ providers working
with 500+ global universities.
The international market (beyond the US) is
set to be the fastest growing sector.
* Data by HolonIQ - www.holoniq.com
This $3.9bn market is projected to grow at
15% to $7.8bn by 2025.
![Page 7: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/7.jpg)
Market versus Opportunity
![Page 8: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/8.jpg)
CEG Market Research – Logic & Process
Data sources [not exhaustive]
Studyportals | Higher Education Statistics Agency | World Economic Forum | TEF and REF | The Complete University Guide | QS World University Rankings
![Page 9: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/9.jpg)
CEG Market Research – Logic & Process
![Page 10: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/10.jpg)
CEG Market Research – Logic & Process
![Page 11: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/11.jpg)
CEG Market Research – Logic & Process
![Page 12: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/12.jpg)
CEG Market Research – Logic & Process
![Page 13: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/13.jpg)
CEG Market Research – Logic & Process
![Page 14: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/14.jpg)
CEG Market Research – Logic & Process
![Page 15: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/15.jpg)
CEG Market Research – Logic & Process
![Page 16: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/16.jpg)
MarketDemand for the course
University & faculty profile
Competition
Programme Selection
SUCCESSFULPROGRAMME
FinancialRevenue at acceptable market price point
Student volumes
Costs
Capital expenditure
Sector leading market research
Proven ability to predict success of programme→ 90% accuracy
![Page 17: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/17.jpg)
![Page 18: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/18.jpg)
That’s nice and all
but what if I don’t have the budget for
outside resources?
![Page 19: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/19.jpg)
Free data sources
http://uis.unesco.org/en/uis-student-flow
http://data.uis.unesco.org
https://esa.un.org/unpd/wpp/Graphs/DemographicProfiles/
http://www.wittgensteincentre.org/en/news/tags/data_explorer.htm
http://databank.worldbank.org/
https://www.cia.gov/library/publications/the-world-factbook/
https://public.tableau.com/en-us/gallery
https://www.weforum.org/
https://www.topuniversities.com/university-rankings
https://www.timeshighereducation.com/world-university-rankings
http://monitor.icef.com/
![Page 20: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/20.jpg)
UNESCO Institute for Statistics
http://uis.unesco.org/en/uis-student-flow http://data.uis.unesco.org
![Page 21: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/21.jpg)
UNESCO Department of Economic and Social Affairs
https://esa.un.org/unpd/wpp/Graphs/DemographicProfiles/
![Page 22: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/22.jpg)
Wittgenstein Centre
http://www.wittgensteincentre.org/en/news/tags/data_explorer.htm
![Page 24: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/24.jpg)
https://www.cia.gov/library/publications/the-world-factbook/
CIA World Factbook
![Page 25: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/25.jpg)
Tableau Public
https://public.tableau.com/en-us/gallery
https://public.tableau.com/profile/laurens.vehmeijer#!/vizhome/TheGrowingWorld_0/Globalpopulationdevelopment
![Page 26: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/26.jpg)
Questions and discussion
![Page 27: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/27.jpg)
Coffee break
![Page 28: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/28.jpg)
Part 1 (theory)
Introduction to CEG Digital
Market & Opportunity
Market Research – Logic &
Process
Programme Selection
Practical tips & sources
Agenda
Part 2 (practice)
Recap
Exercise 1 – University X
Exercise 2 – Demand &
supply
Exercise 3 – Focus countries
Conclusions & plenary
![Page 29: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/29.jpg)
Recap
CEG Digital is a
successful player in
a competitive
online market
High risk, high gain
requires quality
informed decision
making
Plenty of tools
available for
full-spectrum
market research
![Page 30: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/30.jpg)
Market trends
Agent white papers
Government policy
Visa information
Internal enrolment datasets
Demographic datasets
Student surveys
Scholarship requirements
Channel ROI data
Real-time student data
Supply and demand data
International enrolment datasets
![Page 31: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/31.jpg)
University X is interested in expanding Master’s programme portfolio
The Assignment
Exercise 1 – University X
• Subject rankings
• Shortlist (sub-)disciplines
Exercise 2 – Demand & supply
• Student demand &
programme supply
Exercise 3 – Focus countries
• Student demand
• Student flows
• Demographics
![Page 32: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/32.jpg)
University X
(University of
Amsterdam)
current portfolio
strengths
Go to www.timeshighereducation.com
and search for “University of Amsterdam”
Look at the THE subject rankings
Shortlist 5-10 (sub-)disciplines
![Page 33: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/33.jpg)
Results?
![Page 34: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/34.jpg)
THE Rankings – University of Amsterdam
![Page 35: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/35.jpg)
Please Log in to Tableau Online
Website: online.tableau.com
Username: [email protected]
Password: actingoninsight291
![Page 36: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/36.jpg)
Workshop – General dashboard – Market overview
![Page 37: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/37.jpg)
Identify subjects with
positive market
opportunity
in Netherlands
Play around a bit
Filter for Netherlands and Master’s
Main disciplines with good market opportunity in NL?
Shortlisted sub-disciplines with good market opportunity in NL?
![Page 38: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/38.jpg)
Results?
![Page 39: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/39.jpg)
Workshop – General dashboard – Market overview
![Page 40: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/40.jpg)
Identify top countries by
student interest
Play around a bit
Filter for “Psychology”
Which countries are above-average interested in
subject/country?
![Page 41: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/41.jpg)
Workshop – General dashboard – Opportunity explorer
![Page 42: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/42.jpg)
Compare Turkey and
Greece as source
countries
Go to uis.unesco.org/en/uis-student-flow
or Google
“global flow of tertiary-level students”
Top destination countries?
Outbound mobility ratios?
![Page 43: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/43.jpg)
UNESCO Global Flow of Tertiary-Level Students
![Page 44: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/44.jpg)
Compare Turkey and
Greece as source
countries
Go to dataexplorer.wittgensteincentre.org/wcde-v2/
or Google “wittgenstein centre human capital graphic
explorer”
At top “graphic explorer” and then “population size”
Select “Greece” on left and “Turkey” on right
Scenario “Medium (SSP2)”
Data (bottom) “percentage”
Which country has more people with secondary and post-secondary education?
![Page 45: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/45.jpg)
Wittgenstein Centre Human Capital Graphic Explorer –Population size
![Page 46: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/46.jpg)
Results?
![Page 48: Launching New (Online) Programmes - Studyportals...Practical tips & sources Agenda Part 2 (practice) Recap Exercise 1 –University X Exercise 2 –Demand & supply Exercise 3 –Focus](https://reader034.fdocuments.net/reader034/viewer/2022051810/6019c5e13060e92ca6477ec6/html5/thumbnails/48.jpg)
Appendix