Launching Mount Mary University’s Interactive Campus Map
34
Launching Mount Mary University’s Interactive Campus Map Eichelle Thompson Website & Photo Manager Todd James CFO
Transcript of Launching Mount Mary University’s Interactive Campus Map
Launching Mount Mary University’s Interactive Campus Map
Eichelle Thompson
Website & Photo Manager
Todd James CFO
AGENDA
Background
Goals
Process
Future
BACKGROUND
• Located in Milwaukee, WI
• Founded in 1913
• Small Private Catholic Liberal Arts
• 80-acre campus
• Around 1,500 students
• Started with OU Campus in early 2013
• One woman web team!
Background - Previous Map
nuCloud offered a map that enhanced our user experience rather than just provide a “you are here.”
BACKGROUND
Bing Maps – Out of Date – Still says “College”
BACKGROUND
Google Maps – Not very unique
BACKGROUND
Google Earth – Not very aesthetic
PROJECT GOALS
GOALS – Support Admissions
• Help Increase Enrollment– High School Students– Graduate– Non-Traditional– International– Stealth Shoppers
GOALS – Enhance Wayfinding
• Responsive design friendly• Supported new signage• Integrated with Google Maps
GOALS – Define Culture
• Tell our story– History– Centennial in 2013– Student Life– Donor Recognition
GOALS – Promote Events
• Increase Community Engagement– Athletic Events– Starving Artists’ Show– Public Speakers– Summer Camps– Homecoming
PROCESS
1. Aerial Photo Shoot
2. Choose illustration style
3. Collect Content
4. Design layout and style
5. Create map’s landing page
6. Launch map with new site
7. Maintenance & Updates
Aerial Photo
Choose Illustration Style
• 2D Vector• 3D Vector• 3D Raster• 3D Sketches
Several Options to Choose From
2D Vector
3D Vector
3D Raster
3D Sketches - Final Illustration
Aerial Photo
Collect Content
• Building Descriptions– Including links to more info
• Photos– Ability to add videos later on
• Marker Icons
• Shared Dropbox Folder
Design Layout and Style
Design Layout and Style
Design Layout and Style
Map Landing Page
http://www.mtmary.edu/campuslife/getting-around-campus/campus-map.html
Responsive Mobile Map
http://cdn.nucloud.com/maps/289/index.enhanced.mobile.html#mappage
Launch Map in New Site~link in the footer ~links in page text
Map in Facebook
https://www.facebook.com/mountmary/app_850925341591267
Maintenance and Updates
Log into nuCloud.com.
Update content.Save & publish.
Maintenance and Updates
Maintain images/media.
Add/Delete stops.
Update text and links.
Increased Traffic
IncreasedEngagement
FUTURE
The intersection and support of nuCloud and OmniUpdate allow editors with limited technical backgrounds to keep the Mount Mary map and site current, vibrant and mobile. This is just the beginning!
