Future of Search and Semantic SEO

What is Semantics?

Semantics is the study of meaning. Semantics is the understanding of the relation between the signifiers like words, phrases etc and what they actually want to convey in the context they are used.

Where does the idea came from?

Well Semantics is not a new boy in the town. It has been in existence for quite a long time, however talking about the search engines yes I do agree that it has captured the line light since last few years.

Semantic Markup and Search Engine

Well to be very honest there is a very intricate relationship between the search engines and semantic markup.

Their relationship started on a very positive note with Yahoo topping the list in using the semantic markup with the help of search engine monkey followed by Google who did the same with the help of schema.org and structured data.

But with the advent of Hummingbird algorithm the use of semantic markup has become more crucial.

Semantic Markup and SEO

As the tradition goes, the SEO practitioners have always tried to get their websites on top. And since using semantic help the search engine to better understand the site therefore its has been the eye candy for the SEO ninjas.

Semantic Markups for EcommerceSemantic markup for ecommerce plays a very vital role. Some of the most important contributions of semantic markup to ecommerce sites are mentioned below:

Increased click through rate

Helps in building authority on Internet

Better visibility for the products

Semantic Markups and Content Marketing

Use of tags like H1, H2, embed, strong ensures that the content on your website is well understood by Google.

Future of Search

Embrace structured data

Conduct Meaningful Keyword Research

Semantic SEO is about things, not strings

ProductVisibility

SEO SEMANTICSContent

Social Media

CTRROI

Strings

Keywords

SERPWEB

Search Engines

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