Launch Your Pinterest & Grow Your Following
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Transcript of Launch Your Pinterest & Grow Your Following
Content Slide
“Pinterest is a tool for collecting and organizing the things that inspire you.”
Stat Slide [Option 2]
Pinterest referrals spend 70% more than visitors referred from non-social channels,
including search, according to industry
reports.
More than two-thirds of Pinterest users had
looked up pins via mobile phones while
in-store.
source: Wayfair source: eMarketer
➔ Complete your business profile
➔ Create your first boards and pins
➔ Learn who to follow
➔ Get the word out and grow your following
Today’s Agenda
Lorem Ipsum - And the best part?
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Agenda
business.pinterest.com
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Content Slide
Pin CyclePin, Repin, Click-Through, Repeat
Via: Pinterest
500 character limit
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● Create at least 5 (when adding more think “above-the-fold!”)
● Use keywords in descriptions
● Consider secret boards
When building boards:
Holidays
Brand personality & keywords
Upload pins from your computer
Pin from websites using the Pin-It button
or
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● Choose your board● Other info pulls automatically
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● Board● Description● Website● Type of
Image/Content
When uploading/ creating pins:
Think mobile.
CustomersOther Small Businesses
Industry-Specific Pages
▸ Best/VIP
▸ Influential
▸ Active on other social platforms
▸ Local, non-competitive businesses
▸ Similar businesses in other geographic areas
▸ Complementary businesses
▸ Magazines/ Content Creators
▸ Membership Organizations
▸ Influential Figures
Stat Slide [Option 1]
Launch your Pinterest on Social + Email
➔ Complete your business profile
➔ Establish 5 specific and creative boards
➔ Start by following 10-15 other pinners
➔ Cross promote your Pinterest presence
Start harnessing the power of Pinterest
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Agenda
Don’t forget to register for our upcoming webinars: Pinterest Contests & Building Your Brand on Pinterest!