Launch llc blog_indiana_2012_post_withyourbrain

Post With Your Brain

How to Create Content

#LaunchBIN@kellyjknutson

#LaunchBIN @kellyjknutson

Launch LLC South Bend

Launch is a full service marketing and media agency with one goal, to Elevate Your Business!

Our work includes many facets of marketing and design, which consists of various mediums such as electronic, web, print, social media, mobile, and video. We specialize in,

Branding StrategySocial Media StrategyMobile Marketing Marketing and PR Coordination


Agenda

• People Like People• Content Creation• The Content Crisis• Content That Works• Bots vs. Brains


Human Interaction

What do we do?

• Introduce ourselves• Find common

ground/interest• Talk to each OTHER• “Flirt” a bit, get others

intrigued with who we are

What we don’t do.

• Start yammering on about nonsense

• Completely disregard the other person

• Talk AT the person• Talk negatively so others

do not like us


Social Media & Consumers

• To connect with friends, family & sometimes brands

• To share and communicate• To read about news, celebrities &

politicians

Why we use it?

Social Media & Businesses

Why we use it?

• Visibility & SEO, connect with potential customers & remain top of mind

• Customer Retention, keep consumers updated on company news/product offerings

• Customer Service



PEOPLE LIKE PEOPLEYou are human so be human,

let’s humanize social media….


Injecting Humanisms

• Tell humbling stories about your business that followers may connect with

• Talk about internal employees on all levels, make it relatable to your followers

Relate!


Injection Humanisms

• Reach out to your biggest fans and ask them about their thoughts & then…

Talk to your consumers, not at them!


Injecting Humanisms

• Make your followers feel involved, praise them with a simple post & tag them!

• People love recognition!

Flirt!


CONTENT CREATIONHow can our online community

help with content creation?


Take After The Swedish

• Invite your online community to be your voice & create posts/photos

In December 2011 Sweden tourism officials began allowing Swedish citizens to take over the official twitter account, @sweden , for one week. This takes humanizing to a whole new level! Think about how that can open up your social media.


Break some bread & keep it fresh

Benefits

• People like people!• Makes more trustworthy• Gives people notoriety• Content is FRESH• Deepens connections• Grows your exposure


Community Content

Twitter

• Do just what the Swedens did, schedule people you TRUST & let them take over

Pinterest

• Open up board(s) & allow others to post photos

• Designate weeks for certain fans to post

Poof Instant content!


Community Board In #Michiana


B2B Content

Facebook• Allow related businesses to

post on our page, benefit- they create content

• Ask to guest post on another local business page

• Ask to share events when they pop up.

LinkedIn

• Start a group or join a group

• Follow what the group writes/talks about, ask if you can share on your blog


Control Shifted To The End User

Traditional marketing talks at people. Content marketing talks with them.-David Kessler


THE CONTENT CRISISWhat to do when you go blank?


Conquer Content

• My ace: LinkedIn! Utilize the Answers section

• Tell a teachable story• Highjack trending

news & give your take on it

• Check in with other departments & see what news they may have

• Share upcoming events

• Think seasonal


Recycle Content

• Repurpose presentations & webinars into bite size posts

• Look to analytics, share similar content that was viewed/shared the most

• Customer testimonials, share as a case study & how you helped the customer


Don’t Get Desperate

• Sharing content that is off brand• Sharing fact after fact, boring!• Don’t do what others are doing,

do what works for you• Don’t post to just post, quality,

not quantity

What to avoid?


Game time: This or That

• Play along via mobile• Enter 21777 in the TO: box• Type Launch in the message area• Press send & boom you are playing

Then enter keyword here

Launch


This vs. That

Option 1 Option 2

Launch something into the world

and create CHANGE


This vs. That

Option 1

• Pinterest is 80% women.

Option 2

Pinterest is 80% women.


CONTENT THAT WORKSWaste no more time.


Facebook

• Images, but don’t go off brand, stick to who you are

• Posts with CTA’s, “like this post if your enjoying #BIN2012

• Videos, again don’t share a baby video if it is not relevant to your brand

What is working?


Twitter

• Posting content for Twitter on Twitter, disconnect Facebook

• Engaging users via live chats, use tweetchat.com

• CTA’s or throw out challenges, love what @hubspot does w/ #MktgChallenge

What is Working?

http://www.iconarchive.com/show/web-2-icons-by-fasticon/Twitter-icon.html


No More JUNK!

• Posting through one source, use each media as it’s own

• Filling your page with quote after quote or a million stats!

• Stop posting just links, write something then attach a link!

• Stop only sharing your content, start playing nice if you want others to share your info

STOP!

Me, me, me, mee me….


Know What Works For You

Mainstream

• Facebook• Twitter• LinkedIn

For Some

• Pinterest :• Lifestyle brands, Tourism,

Retailers, Food brands, Magazines

• Foursquare:• Universities, Museums,

Libraries, Cities, Restaurants & Local Shops


Evaluate

• Are our customers here?• Does our content work well

with this network?• How will we use this

network?• How will we present our

brand?• What is producing the most

feedback?

What to review


BOTS VS. BRAINSStay human. Over automation will leave social media as nothing more than a promotional site.


Automation Done Well

• Scheduled to release in a timely manner, not 20 posts all in a row

• Used to send reminders, think events, weekly tweet chats, sign ups

• Used for posts that do not require a human to answer back, & no, don’t set automated answers!


Automation To Avoid

• Sharing the same reminder everyday at the same time• Automated private messages that are painfully obvious

they are auto responders (side not just stop this now!)

• Never spending time online as you, horrible usage

Remember people like people!


Q&ATweetChat.com

#LaunchBIN

@kellyjknutson

Connect on Facebook www.facebook.com/launchllc

http://www.facebook.com/launchllc


• Contact me with any questions/comments

(E) [email protected]

(T) 574.256.8879

something into the world

and create change

mailto:[email protected]

Launch llc blog_indiana_2012_post_withyourbrain

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