Spring/Summer 2010/2011

Design Brief

Bohemian Meets Business

The Theme

To take the world as one finds it, the bad with the good, making the best of the present moment—to laugh at Fortune alike whether she be generous or unkind—to spend freely when one has money, and to hope gaily when one has none—to fleet the time carelessly, living for love and art—this is the temper and spirit of the modern Bohemian in his

outward and visible aspect.

To see the world as what it could be not what it is, walk with your tie tight and shoes shined, present a look of confidence - what it should be not what it is. Nothing is too good nor too cheap, Time is a precious commodity which should never be wasted - Meet the

modern Business

This is...

“Bohemian Meets Business”

What is Bohemian

• Eclectic and artistic blend of casual style• Influenced by cultural fashion

• Gypsy, tribal, Carribbean, South Asian, Middle Eastern, African and South American influences

• Mixing looks• Comfort

• Historical and Vintage clothing• Bold colours

• Interesting matches and mismatches• Accessories such as layers and scarves

• Peasant shirts• Rough looking clothing

• Leather•‘Worn’ and ‘distressed’ looking garments

What is Business

• Clean cuts• Proffessional or ‘Career’ attire

• Neutral colours• Relatively conservative

• Suiting• Layering

Signature Style

Our signature style at Launch, is what we call ‘Urban Career’.

We want your designs to fit across day wear and night wear, so buyers can get maximum wear out of your creations!

The idea of ‘Urban Career’ is Career Wear meets Street Wear.

So think anywhere from Country Road to Whitchery to Sass & Bide.

Colourways

Get Inspired

To Submit

To submit your designs simply download the submission kit from the resources section on the website. Once you have filled out the template, log onto the web, and submit your

design.

It is just that easy!

The template must be in JPG, GIF, PNG, PDF, EPS, TIFF, Adobe Illustrator, Adobe Photoshop formats.

You can submit as many designs as you like to increase your chances of winning.

Closing Date: 14th February 2010

The Reward

Launch Initiative will manufacture your design and distribute it for sale to top retail outlets, complete with your name on the label, and a swing tag all about you.

The designer remains in complete control of their design and receives a 10% royalty from the sale. The same as a professional designer.

The designer will always own the submitted design, you simply license the design to Launch Initative for a short period of time.

What is Launch Initiative

Launch Initiative nurtures designers by bridging the gap between designers, consumers and retailers. Through our products, services and on-going competitions, Launch

Initiaitive provides the following;• Business Coaching

• Financial Assistance• Manufacturing Assistance

• Production & Sourcing Assistance• PR & Branding

• Agency & Web representationEach designer is able to gain the maximum assistance in developing their label and

finding their own unique style.

Launch Initiative has noticed a gap in the industry where creative talent is falling by the wayside due to lack of business knowledge, industry connections and funding. Launch Initiative is providing designers with the best possible chance of success in a highly

competitive industry.

Why is Launch Initiative Here?

www.launchinfashion.com info@launchinfashion.com+61 2 8014 8460

Unit 10, 34-36 Ralph St, Alexandria, Sydney, NSW, Australia, 2015