LAUNCH Event Presentation Birmingham 28-05-2015
17
101 FOR ATTENTION SEEKING INDIES LAUNCH Event Birmingham 28 May 2015
-
Upload
ind13 -
Category
Small Business & Entrepreneurship
-
view
211 -
download
0
Transcript of LAUNCH Event Presentation Birmingham 28-05-2015
101 FOR ATTENTION SEEKING INDIES
LAUNCH Event Birmingham 28 May 2015
INTRO - WHO WE ARE
INTRO - WHO WE ARE• Harry Cole: Expert in PR and Marketing, with10
years experience in promoting games
• Lee: Over 10 years in design and marketing, and avid gamer
• Richard: Editor-In-Chief and VR Enthusiast
• And with an amazing support from many other indie game developers and fans of the ‘Fine’-Art of Indie Games
THIS IS FOR THE GAMERS
THE IDEA OF IND13.COM• Support the Indie games community
• ‘From Indies for Indies’
• Founded approx. 1.5 years ago
• Web and Online Publication (http://issuu.com)
• We have over 5,000 hits per month, and our quarterly magazine, both of which continue to grow
IND13 TODAY
OUR EXPERTISE
• The team is made of experts in Indie Gaming:
• Creating Indie games and VR / AR content (Richard)
• Indie game promoters / PR (Harry)
• Creative designers, print and online (Lee)
WHAT WE DO
• Embeddable video, interviews and trailers
• Pushing VR innovation by creation our first ever VR magazine
• We are innovative and unique, we want to celebrate what is innovative and unique in Indie games
WHAT WE OFFER
• Creating Blogs for you / Editing
• Embeddable video, interviews and trailers
• Indie Awards
WHAT WE ARE LOOKING FOR
• Partners - Long term, to get your story and product out over time!
• Indie Bloggers and Vloggers (Videos)
• Blog opportunities for us to post your advice straight onto our site
• Cool stuff that amazes us ( no pressure … ;) )
SOME WORDS OF WISDOM
• DON’T Send big attachment by email, please!
• Links to your press kit package are fine
• SUBJECT in email should be clear and precise, like an elevator pitch (max around17 words or less)
SOME WORDS OF WISDOM
• Have your Press Kit ready
• DON’T Send big attachment by email, please!*
• Have a link on your website for the media to find easily!
• Call the link/page something like Media or Presskit**A positive side effect is that all kind of media people can access your press kit from your website independently.
SOME WORDS OF WISDOM
DON’T Send BIG
Attachment by email,
pleaseeeee!!!*
OYAKUDACHI (Japanese)!
‘Putting yourself in the other person's shoes’
*It is not only a potential problem for bigger corporations (ie. bounce back, spam folder), but also for certain mail clients, which store all attachments on the hard drive.
PRESS KIT CONTENT
• Short Description (Company, Founders, Intention/purpose of existence)
• History can be long - see Vlambeer example:
• ‘do presskit’ - http://dopresskit.com
• Projects / Products (your Indie creation that is…)
• High-Res Images & logos (not attached in email)
EMAIL EXAMPLE…• Email address: [email protected]
• Subject: My Awesome Indie game …
• Body text:
• Hello [awesome and enlightened Ind13 team…] or similar …
• Short Description (Company, Founders, Intention / purpose of existence)
• Projects / Products (your Indie creation that is…)
• Link to the press kit on your website (ZIP file)
(INDIE) LIVE IS HARD, BUT …
