LAUNCH ACADEMY - Pitching & Presentations

PITCHES &PRESENTATIONS

PITCHES & PRESENTATIONS

WE’RE ALL IN THE BUSINESS OF MOVING

@SFAGENCY


2:00 - 2:30 INTRO & RAPID FIRE PT1

2:30 - 3:00 KEY INGREDIENTS

3:00 - 3:15 OPEN PITCH SURGERY

3:15 - 3:45 RAPID FIRE PT2

3:45 - 4:00 PITCH READY & WRAP


YOU YOU KNOWTHINK


SELL


SELLMOVE


MAKE PEOPLE WANT THINGS

MAKE THINGS PEOPLE WANT

VS.


1. WHO?

2. WHAT?

3. WHY?

4. INVITE..

INGREDIENTS

4


WHO?

INGREDIENTS

1 ..

WHAT’S YOUR NAME

WHAT DO YOU DO THAT’S SPECIAL


WHAT?

INGREDIENTS

2 ..

WHAT’S YOUR BUSINESS IDEA

WHAT UNMET NEED HAVE YOU IDENTIFIED?


WHY?

INGREDIENTS

3 ..

WHY IS YOUR BUSINESS IDEA VALUABLE

EXPLAIN HOW YOUR BUSINESS SERVES THE UNMET NEED& WHY YOUR TEAM IS THE RIGHT ONE FOR THE JOB


INVITE

INGREDIENTS

4 ..

ARTICULATE YOUR PLANS FOR GROWTH

SUCCINCTLY SAY WHAT YOU NEED & INVITE YOUR LISTENERS TO JOIN YOU


START WITH THE END.


LOGIC

CHARACTER

EMOTION


THIS IS FUNCTIONAL YET SAFE

I AM THE HUMBLE INVENTOR

WOW, CAN YOU SEE THE POSSIBILITIES!

LOGIC

CHARACTER

EMOTION


A-TEAM ME

BRIGHT IDEA

WE

HISTORY


ATTRACTION AUTHENTICITY

RESEARCH RELEVANCE

PASSIONPURPOSE

THE RIGHTSTUFF


DISCOVER WHAT YOUR LISTENER REALLY CARES ABOUT..

PROPOSE TO GIVE THE LISTENER SOMETHING THEY REALLY WANT..

LIKE HOW THEY MIGHT BENEFIT FROM WORKING WITH YOU.

GIVE &GET


CONVERSATIONS>RELATIONSHIPS>TRANSACTIONS


THERE WAS NEMO THE ONLY SON OF A PROTECTIVE WIDOW

THE DAD WARNED NEMO OF THE DANGERS OF THE OPEN OCEAN

NEMO IGNORES HIS DAD AND SWIMS INTO THE OPEN OCEAN

HE’S CAPTURED BY A DIVER & ENDS UP IN A FISH TANK OF A DENTIST IN SYDNEY

NEMO’S DAD SETS OFF WITH OTHER SEA CREATURES TO SAVE NEMO

DAD AND SON FIND EACH OTHER, & REUNITE HAPPILY EVER AFTER.

ONCE UPON A TIME

EVERY DAY

ONE DAY

BECAUSE OF THAT

BECAUSE OF THAT

UNTIL FINALLY


TWITPITCH


UBERconnecting you and a driver with the tap of a button

HAILOlike UBER but just for cabs

LYFTlike UBER but drivers aren’t professional

SIDECARlike UBER but fares are dontations and driversaren’t professionals - aka car sharing

SWIFTOcompany pitch: “Uber for dog walking”


TWIT


OLD SCHOOL SELLING

NEW SCHOOL SELLINGVS


ENTERTAIN

EDUCATE

ENGAGE

PERSONAL AND RELEVANT

CHARM THEIR PANTS OFF

THROUGH STORYTELLING


ESCALATORSELEVATORSDARKNESSDRIVINGDOGSLONELINESSFLYINGDEATHSICKNESSDEEP WATERFINANCIAL PROBLEMSINSECTSHEIGHTSPUBLIC SPEAKING


JUSTSOMETIPS

IT’S ABOUT THEM NOT YOU

CLARITY WINS

BE CONSCIOUS OF BODY LANGUAGE

DON’T FORGET TO MAKE THE ASK

PRACTICE

BE YOURSELF


“THE PURPOSE OF THE PITCH IS NOT NECESSARILY TO MOVE OTHERS TO ADOPT YOUR IDEA..

THE PURPOSE ISTO OFFER SOMETHINGSO COMPELLING THAT IT BEGINS A CONVERSATION..

BRINGING THATOTHER PERSON IN AS A PARTICIPANT& EVENTUALLY ARRIVING AT AN OUTCOME THAT..

APPEALS TO BOTHOF YOU.”

-DANIEL PINK


PRESENTATIONS & BODY LANGUAGEBUSINESSBALLS.COM

HBS ELEVATOR PITCH BUILDERALUMNI.HBS.EDU/CAREERS/PITCH

THIS PRESENTATION ONLINESLIDESHARE.NET/JONASALTMAN

JONAS THESOCIALFABRIC.COM SFAGENCY@

@

LAUNCH ACADEMY - Pitching & Presentations

Business

Transcript of LAUNCH ACADEMY - Pitching & Presentations