Launch a Proof of Concept Center and Get More Technology to the Marketplace

Launch a Proof of Concept Center Launch a Proof of Concept Center and Get More Technology to the Marketplaceand Get More Technology to the Marketplace

Live webinar - September 14, 2011

Presents:

1www.technologytransfertactics.com - 877-729-0959

In Partnership With:In Partnership With:

www.technologytransfertactics.com - 877-729-0959 2

http://www.sciencecenter.org/

Steve TangSteve Tang

Steve Tang became President and CEO of the University City Science Center in February 2008. Steve previously served as Group Vice President and General Manager with Olympus America Inc., where he led U.S. operations for the company’s $1 billion global Life Science businesses.

Before joining Olympus in 2005, he was president and CEO of Millennium Cell Inc. (NASDAQ: MCEL), an energy technology firm he led through its initial public offering in 2000. Previously, he served as Vice President and Managing Director of the global pharmaceutical and healthcare practice of A.T. Kearney Inc., and was Vice President and Co-managing Director of the global chemical and environmental practice for Gemini Consulting Inc., now known as Cap Gemini.

Prior to that, he was the Assistant Director and Senior Research Engineer at the Lehigh University Center for Molecular Bioscience and Biotechnology in Bethlehem, Pennsylvania.

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Mark GalvinMark Galvin Mark Galvin is Managing Director of the New Hampshire Innovation

Commercialization Center, where he has overall leadership responsibility for assuring success of the Center’s mission. Mark excels in equity-based fund raising, team building, rapid growth business management, system architecture, matching technologies to emerging business needs and building and motivating channels to market.

He founded and was President and CEO of PRI in Salem (acquired by Xircom in 1995), RAScom, Inc, Salem, NH (acquired by Excel Switching in 1999), Cedar Point Communications (currently operating in Derry) and Whaleback Systems (currently operating in Portsmouth).

PRI, RAScom and Cedar Point were all recognized by Inc. and Entrepreneur Magazine as among the fastest growing private companies in the U.S.

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Marc SedamMarc Sedam

Marc Sedam, Executive Director in the University of New Hampshire Office for Research Partnerships and Commercialization, has an extensive background in intellectual asset management, licensing, and start-up formation.

He currently serves as the head of the University of New Hampshire’s technology

transfer office and concurrently serves as the Executive Director of the New Hampshire Innovation Research Center, New Hampshire’s only translational research funding program.

Prior to UNH, Marc was the Chief Operating Officer of Qualyst, a UNC-Chapel Hill spinout which studies the impact of drug transporters on the safety and efficacy of drugs. Marc was also the Associate Director-Life Sciences for The University of North Carolina at Chapel Hill’s technology transfer office where he helped UNC become the top single university in start-up formation in 2001.

He is a frequent speaker on issues relating to intellectual asset management and university start-up formation.

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TodayToday’’s Agendas Agenda

• What POCs are -- and what they aren’t• Where do POCs fit into university IP

commercialization plans• Insight into the mechanics of POC programs• Understanding of the university’s role, and moving

the center toward self-sufficiency• Best practices for planning and launching a POC


What is a Proof of Concept CenterWhat is a Proof of Concept Center


A model for accelerating academic innovations toward the marketplace

Elements

Requirements

What is a Proof of Concept Center NOT?What is a Proof of Concept Center NOT?


How and Where POCs Fit Into How and Where POCs Fit Into University IP Commercialization PlansUniversity IP Commercialization Plans


The Mechanics of POC ProgramsThe Mechanics of POC Programs


Request for

Proposals

PIs work with TTOs to submit projects

Business guidance offered to PIs, who develop

R&D plans

Market-based

selection of projects

for funding

Funded projects carried

out: R&D and

business activities

The Mechanics of POC Programs


Proto to Product Revenue12 RC Maximum

Add 1/moStay 12-18 months

Shared Staff: HR, Finance, Sales, Marketing, Operations, etc.

Shared Services

CommunityVendors

UniversityRelations

Lily Pad-Mentor Network-Entre Office Hours-Executive Coaching

UniversityBusiness

Potentials

UniversityTechnology

AreaBusiness

• RC = Resident Company

SharedSpace

HighGrowth

SuccessfulTechnologyStart-ups

GrantApplication

The University’s RoleThe University’s Role

• Give its “blessing” to the POC – A trusted source of commercialization assistance

• Provide guidance and limitations on appropriate projects– Map opportunities to the skills of the POC

• Facilitate big picture funding opportunities– i6, EDA grants require university partner and

match


The TTOThe TTO’’s Roles Role

• Create model agreements for the typical interactions– SRA, Option, License, CRADA– Saves time and manages expectations

• Understand economic development job creation and royalties may not go hand in hand at the start

• Assist POC in capturing the University culture to maximize opportunity


Managing the Move Toward Self-Sufficiency


POCC University

ResidentCompanies

Equi

ty/L

icens

e/Ro

yalti

es

Services to Resident Companies

Commercialization

Not-for-profitUniversity/Private Board5-6 Staff and up to 12Resident Companies

– Successful high-growth startup experienced project staff

– Economic development funding

– Resident experts in leveraging University resources

– Savings on infrastructure costs and hassles

– Considerable PR of success stories creating regional and national branding

– Participation from top research faculty and graduate students

– Access to cooperation on Federally funded grant programs and grant funded IP

– Equipment and Facilities– Business/Engineering

Interns– Rapid growth

entrepreneurial programs– Business Plan Competitions– Future Employees

Federal GrantsMedical SchoolEngineering SchoolBusiness SchoolLicensing Office

POC Leverage University Leverage

Best Practices For Planning and Best Practices For Planning and Launching a POC Launching a POC

• Conduct primary market research• Use “gold standard” bench-marks…• …But do what makes sense in your situation• Develop communities and promote co-

ownership by multiple stakeholders• Make the process transparent and

straightforward• Observe, validate, and refine


Questions?Questions?

• Please utilize the public chat box located at the lower portion of your screen.


Thank you for attending

• To purchase this program on – CD– On demand video – PDF Transcript

Please call 877-729-0959 or visit www.technologytransfertactics.com


Launch a Proof of Concept Center and Get More Technology to the Marketplace

Documents

Transcript of Launch a Proof of Concept Center and Get More Technology to the Marketplace