©2013 Second City Communications

Laughter is the Best Medicine: Insights for Communicating Ethics & Compliance

Pharmaceutical Compliance Congress October 29, 2013 3:00 – 4:15pm

Agenda• Comedy and Compliance: An Unlikely Story

• Corporate Communication and Building a Positive Compliance Culture

– Improvisation as a Communication Skill

– Creative Corporate Communications. Some Case Examples.

• Get in on the Act. Have Fun!

An Outsiders PerspectiveE / C Profession: Evolving from Police Force to Partner

• High stakes messages = Greater need for engagement

• Your employees are an audience that you need to win over

• Culture is built through effective communication– Use informal communication

channels– Vitamin vs. Inoculation

• Involve your audience Encourage dialogues vs. monologues.

• The Power of Story– Separate What you communicate

from How you communicate– Communicate compliance regularly,

positively and proactively

RealBiz Short Video Example

©2013 Second City Communications

Improvisation: An IntroductionKey Tenets of Improvisation for the Compliance Professional

• Reserve judgment of yourselves & others

• Be “OTHERS” focused

• Active Listening Listen to Understand, don’t wait to talk Let go of your agenda, read the audience & adjust

• Play the scene your in, not the scene you want to be in

Embed video pre, during, and post training to improve engagement•In invitations, embedded within courses, and as reinforcement

Informal Communications – in between training•Newsletters / Policy Bulletins•Blog Posts•Intranet/Learning Platforms •QR Codes, Break Rooms

Creative Communication Examples

Improvisation: An IntroductionKey Tenets of Improvisation for the Compliance Professional

• Yes, And Affirmation not Agreement Build on the ideas of others – Build empathy & trust

• Bring a Brick, Not a Cathedral

• Importance of Word Choice Should / Could

• Awareness of Communication Style Create an environment of open, honest communication Collaboration builds trust

Live Meetings, Trainings & Events• Talk Shows / Road Show• Commercial Breaks

Creative Storytelling• Mapping to Entertainment Conventions

– Episodic TV Shows - Soap Operas, Documentary style, etc.– Video Games / Gamification

Creative Communication Examples

RealBiz Short Video Example

©2013 Second City Communications

• Reserve Judgment of Yourselves and Others

• Be “Others” Focused

• Active Listening *Listen to understand, not wait to talk *Let go of your agenda, read audience and adjust

• Play the Scene You Are In, Not the Scene You Want To Be In

ImprovisationSome Key Takeaways

• Yes, And *Affirmation not Agreement *Build on the ideas of others to engender empathy, respect and trust.

• Bring a Brick, Not a Cathedral.

• Importance of Word Choice

• Awareness of Communication Style *Create an environment of open, honest, positive communication *Collaboration builds trust

Creative CommunicationsKey Takeaways

• High stakes messages = Greater need for engagement

• Your employees are an audience that you need to win over

• Culture is built through effective communication Communication should be regular, repeatable, more informal, more social as a way to break through.

• Involve your audience Provide stimulus to generate a response. Encourage dialogues vs. monologues.

• The Power of Story Separate What you communicate from How you communicate

Communicate compliance positively and proactively, as an individual and throughout the org.

You Can’t Bore People Into Changing Behavior

Is your training social or anti-social?