Laughing with Strangers: The Comedy of Lyft
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Laughing with Strangers The Comedy of Lyft Emily Castor Director of Community Relations, Lyft @emilycastor
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At the 2014 FunnyBizz conference, I shared how the principles of comedy have shaped the development of the Lyft brand and community. By embracing the tools of humor and improvisation, we break down barriers between strangers and build a delightful user experience – leading to the creation of amazing user-generated content.
Transcript of Laughing with Strangers: The Comedy of Lyft
Laughing with Strangers!The Comedy of Lyft!
!!
!!Emily Castor!Director of Community Relations, Lyft @emilycastor
What is humor for?
Laughing disarms us Releases social tension
We break the rules together !
Humor creates a bond.
Humor breaks the ice
Why don’t people ride with strangers?
Trust is fundamental
And…!It could be AWKWARD!
How can we change how people feel about riding with strangers?
How can we change how people feel about riding with strangers?
The mustache is a smile.
The ‘stache is straight up goofy
The ‘stache is straight up goofy!
by design.
That’s its superpower.
"In everything that is to excite a lively convulsive laugh there must be
something absurd... Laughter is an affection arising from the sudden
transformation of a strained expectation into nothing.”
!
Immanuel Kant, 1790
Use humor to dismantle
emotional barriers.
The Lyft experience is improvisation.
A safe space to connect and create.
Sit up front
Go for the pound
Each ride is a new scene
“Yes, and…” culture
Embracing creativity!
Agreement, !not rejection
Creativity leads to great content.
Reward and nurture community creations.
Smiles will !break barriers
Laughing with Strangers!The Comedy of Lyft!
!!
!!Emily Castor!Director of Community Relations, Lyft @emilycastor
