Latest Tricks for Online Marketing
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Online Marketing Strategy
Techiezens Infosystems Pvt. Ltd.A-157, Basement, Near Ramphal Chowk,Dwarka Sec – 7 Delhi, 110075 (India)Landline :+91 (11) 45525910Email Id :[email protected].
Contect Person:Mr. Rakesh NegiMobile:+91 9350595910
http://www.techiezens.com 8287335066
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Define Business Goal
(re)Define KPI’s
Web Analytics Matrices
Quantitatives Matrices Qualitative Matrices
Analysis
Action Point
Control
Strategy Process User Pilot
Read more about the process on: http://userpilot.dk/index.php?id=68
http://www.techiezens.com 8287335066
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Strategy Process User PilotWhich KPI’s ?
Who r the Customers
Quality the customers/ Markets
Touchpoint Strategy
Implementation
Measurement/optimization
http://www.techiezens.com 8287335066
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The Marketing PlanHow do you define or summaries your medium-long term plans for digital channels
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Online Strategy Model SOSTAC
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Demand- , competitor- , intermediary analysis, Internal marketing audit, (SW)OT, SLEPT/PEST
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Demand Analysis
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Online resources like Google insights should be used to asses search volume and demand
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Competitor Analysis
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Diese et al. (2000) suggest the following equation to assess competitor brand perception: Customer value (brand perception) = Product quality X Service quality A shortcut to assess competitor performance on customer satisfaction:
TDC : 3,7/10 Telmore: 8,6/10 Bibob : 9,6/10
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Internal Marketing Audit
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The internal marketing audit asseses company performance on: Business effectiveness • Internet revenue contribution • Cost-benefit analysis of producing and updating website
Marketing effectiveness • Market share, sales, leads, retention rates etc.
Internet effectiveness • Unique visitors, conversion rates, goals etc.
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Techiezens Infosystems Pvt Ltd
Website: http://www.techiezens.com
Address: A-157, Basement, Near
Ramphal Chowk, Dwarka Sec – 7 Delhi,
110075 (India) +91 (11) 45525910
http://www.techiezens.com 8287335066
Contact Us…