Latest Trends in Higher Ed Web Site Maintenance

Eric HodgsonEstrada

May 24, 2007

Find This Presentation

http://www.estradacms.com/hodgson

Critical Web Principles

• Web sites are built for visitors—plain and simple

• A Web site must serve a purpose.

Critical Web Principles

Takeaways from Today

• Without planning, the site will slowly die upon launch

• Involve people across campus. It takes a village…

• Plan for the future regularly

• Try new things

Plan Your Presence

Start Early

• Set the team

• Establish goals

• Integrate with other media

Know Who You Need

• Start with roles

• Include site maintenance

• Encourage community building

Web Committee

Web Manager/Webmaster

Web Editor

Content Owners

Web Developer

Server Administrator

Geek Factor0% 100%

Key Roles

Stay True to Yourself

Mission

Planning

BRAND}

Have a Three-year Plan

• Improve daily processes

• Test to reaffirm direction

• Reprioritize at least once a year

Build A Foundation

Standard Process

Planning

Architecture Design

Production

Implementation

Content Ownership

• Distributed Authoring

• Dynamic vs. Static Content

• Publishing Processes

Understand Your Audience

• Who are they?• What attracts their attention?• Where do they think about you?• When do they think about you?

Site Visitor Usage

• Promote Action

• Define Relationships

• Avoid Dead Ends

Prepare For The Future

Expanding Content Authoring

• Blogs• Profiles• Podcasts

Extendable Formats and Methods

• RSS• Microformats• Trackbacks

Find This Presentation

http://www.estradacms.com/hodgson

Thank You!

Eric HodgsonWeb ConsultantEstrada

319.396.5013eric.hodgson@estradacms.com

?Let’s take some questions