.LAT New gTLD | Reach Latino Market
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Transcript of .LAT New gTLD | Reach Latino Market
A new gTLD for all latinos
Agenda
1. Introduction– What is .LAT
2. Namespace Expansion– The new gTLD Program
– The .LAT new gTLD
2. .LAT Launch– Sunrise (Rights Protection)
– Landrush (Open Registration)
3. Launch Phases– Launch Schedule
INTRODUCTION
.LAT a new gTLD for the latinos
• -.- - is a new initiative to offer latinoorganizations and individuals around the world the opportunity to obtain Internet Presence with Latin Identity
• High recognition label
• High differentiation from the rest of the Internet
• Promotes Latin Pride
The .LAT new gTLD
• The .LAT new gTLD helps to identify persons, organizations, causes and latino projects on the Internet, offering Internet Presence with Latin Identity• High Recognition Label
• High availability of names
• For businesses that have a special interest in the latin community as a market• Offers the possibility of direct communication and
engagement with that community
Latinos in USA
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A project for latinos from latinos• Joint collaboration of eCOM-LAC and
NIC México• eCOM-LAC is Latin American and Caribbean
Federation for Internet and Electronic Commerce, based in Uruguay
• NIC México (.MX manager) is the technical and commercial operator, providing all kinds of services for the operation of the gTLD .LAT
• 100% latin project
• .LAT has become a corporate sponsor of the Hispanic Chamber of E-Commerce
NAMESPACEEXPANSION
ICANN - Namespace Expansion
ICANN
• International Organization in charge of Internet Domain Names management
• Makes the rules of the game
Internet Corporation for Assigned Names and Numbers
Since 2005, the Internet Community is getting ready to expand the number of internet domains (Top Level Domains, like .COM, .NET)ICANN coordinates the works on policy development and coordinating the different stakeholders to make sure the process covers all aspects of the internet ecosystem
Namespace expansion2005
• ICANN Starts new gTLDs project
2007
• eCOM-LAC and NIC Mexico sign an agreement for .LAT
2011
• ICANN approves the new gTLD program
2012
• ICANN accepts new gTLD proposals (.LAT)
2013
• ICANN approves .LAT creation
New gTLDs Program
Types of Applications
.BRAND Applications
.LAT LAUNCH
Launch of a new gTLD
ICANN’s main objective is to maintain stability, security and integrity of the Internet
• New gTLD applicants went through an accreditation process with exhaustive technical revision
Furthermore:
• Intellectual Property and Rights Protection have always been one of ICANNs main concerns.
• For new gTLDs is mandatory to implement Rights Protection Mechanisms
Phases of the Launch of a new gTLD
Generally the launch includes three phases
• Sunrise• Rights Protection Mechanisms
• Exclusive for trademark holders.
• Landrush• All domains available to general public
• Special pricing for premium or very attractive domains
• General availability• All domains available at the regular price
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.LAT LAUNCHSUNRISE – RIGHTSPROTECTION
Sunrise - Rights Protection in .LAT
Preferential Registration
• Sunrise Launch• Runs for 60 days
• Focused on Trademark Holders
• Requires mark or brand validation
• They can register the domain names that matches their brands
• At the end al requests are reviewed and assigned. Collisions go to an auction to break ties.
Dispute Processes
• URS (Uniform Rapid Suspension System)• Against flagrant rights violations
• Remedy is domain suspension
• UDRP (Uniform Dispute Resolution Policy)• Against Registered Trademark violations
• Remedy is domain transfer
Mark or Brand ValidationIs performed by the Trademark-Clearinghouse
• Is the official validation entity designated byICANN.
• It is a Centralized Database
• Its use is mandatory for all new internet domains
• It is operated by Deloitte and IBM
• A single registration in the TMCH allows brandsand trademark to participate in the Sunrise of allnew gTLDs.
• Savings in time and money
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TMCH Registration
The TMCH accepts and verifies various mark types
• Registered Trademarks
• Trademarks protected by a Statute or Treaty
• Court validated trademarks
• Other brands protected by Intellectual Property Rights
Registration takes 1 - 2 weeks.
• The TMCH verifies mark registration
• The holder most provide a Proof of Use (a screenshot of a website will suffice)
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What do you receive
• Trademark holders obtain an electroniccertificate that will contain its verified markinformation or “Signed Mark Data” (SMD)
• With the SMD trademark holders can takepart of the preferential registration or Sunriseof all new internet domains (gTLDs)
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Sunrise Registration in .LAT
• To participate in the Sunrise of .LAT:
• Register your brand to the Trademark –Clearinghouse to obtain your SMD
• Register your domain names through any of the .LAT Accredited Registrars.
• For more information you can visit:
• http://nic.lat/en/proceso-lanzamiento.html
• http://nic.lat/en/listado-registrars.html
.LAT LAUNCHLANDRUSH – OPEN REGISTRATION
Open Registration – .LAT Landrush
• All domain names will be available
• No Premium Reserve List
• Will use a Descending Price Scheme so the value of domain names is defined by the market
• First-Come First-Served
• Anyone willing to invest in a good domain name will be able to register it since day 1 of the landrush
• Complements the rights protection phase
• Trademark holders can try to register domain names relatedwith their brands or business that were not eligible for Sunrise registration
• Generic words like “sports”, “cars”, “casino”
Open Registration – Landrush .LATComportamiento esperado de Precios/Demanda
1-Sep
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Precio Probable Demanda Esperada
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Reverse (Dutch) AuctionPrice LevelDemand
.LAT LAUNCHGENERAL AVAILABILITY
General Availability
Once Landrush is finished starts regular operation for .LAT
• All available domain names can be registeredat the standard fee
• Registration follows First-Come First-servedapproach
.LAT LAUNCH SCHEDULE
Launch Schedule
Phase Start End Days
Sunrise 16-Feb-15 16-Apr-15 60
Quiet Period 17-Apr-15 11-May-15 25
Landrush 12-May-15 31-Jul-15 81
General Availability 1-Aug-15
Follow .LAT
http://www.nic.lat
http://blog.dotlat.info
Twitter: @todoslat
Facebook: /todoslat
Thank you!