LaShaya Wallace-Innovative Communications Pro

INNOVATIVE COMMUNICATIONS PROFESSIONALBeyond the resume.

LaShaya M. WALLACE

[email protected]

LaShaya Wallace-Innovative Communications Professional

WHAT OTHERSARE SAYING...I value the work that I do and the positive impact it has on the team and Nationwide as a whole. I have received 24 Bravos in the last 3 years, 15 of those in 2014. Below are a few testimonials from Nationwide associates and leaders, that speak to my work ethic, creativity, problem solving, and communications.

COMPENTENCY- WORK AS ONE TEAM:

A huge thanks for the great work you have done to consult on, provide project management, link, review, post, and link the updated ARG Policy Guide and forms on the D&I website, as well as started the process for the ARG Spot site. Your professionalism and commitment are the foundation of teamwork. We are now prepared to announce this work to all of our internal ARGs/D&I Business Unit Councils, and HR partners. Simply put, you Got R Done.

William Edmonds (1/24/14)AVP, Diversity & Inclusion

COMPENTENCY- WORK AS ONE TEAM:

This is in recognition of your exceptional efforts on Leadership Matters. We know that this is the exact work needed to take the performance of Nationwide to the next level of excellence and are excited about the possibilities! We appreciate you for being our trusted experts delivering top quality, best-in-class products! Thank you for your passion and dedication to OneHR and Nationwide.

Gale King (12/19/13)EVP, Chief Administrative Officer

COMPENTENCY- CUSTOMER FOCUSED:

We are fortunate in TDOE to have the opportunity to make a real difference for Nationwide associates on many days. Yesterday, I saw the heart-warming impactthat your work had. The video that you created that was shared with Gale during our HRET meeting yesterday wasAMAZING. Not only was there hardly a dry eye in the entire room, but the way you captured the tone and emotional impact of the Washington DC trip was inspiring! Thanks for the difference you made!

Steve Bond (12/12/14)VP, Organizational Effectiveness-TDOE

COMPENTENCY- COMMUNICATION

Thank you for the amazing work on the 2014 AWARE ARG Mentoring Program communications. Because of your leadership and creativity, our program participants will experience a clear message with specific outcomes. Youre not only exhibiting the individual contributor competencies, youre living out the values, and showing us just how much you expect to win in 2014. I look forward to working with you more in the future.

Sherrice Thomas (2/21/14)Sr Consultant, TDOE Relation Mgmt

COMPETENCY-WORK AS ONE TEAM:Thanks for your efforts on the LMS 2020 Roadshow Deck and eClip. We really appreciate the creativity, teamwork, and fun you bring to the work.

David Monroe (12/6/14) Director, Business Consulting-TDOE

NW brand graphic design elements New private pilot program for all new executives Outcomes based SPOT layout strategy Contains articles, events, and private yammer feed Connects to NW tools and resources

AWARE ARG 450+ members across enterprise Outcomes based SPOT layout strategy NW brand graphic design elements Private areas for committees and special projects Leadership Team documents Calendar of events Private Yammer feed Connects to NW tools & resources

New ODI initiative to create a hub for all NW ARGs to find tools, resources, and events 18 ARGs across enterprise-each of their logos connect to specific SPOT pages to learn more Calendar & ODI Yammer feed Removed content from InSide to be house on this site.


SPOT SITEDEVELOPMENT

implemented, designed and managed several NW SPOT sites including the ones shown below. The sites are relevant and intuitive to navigate. which helps associates and leaders get the tools and resources they need withouth hassle.

Executive Onboarding SPOT site

NW ARG SPOT site

AWARE ARG SPOT site


COMMUNICATION STRATEGY APPROACH

Before a communications plan can be created, a strong strategy must first be in place. I leverage NWs current communication strategy documents of course, but wanted to share my mental process to developing the strategy. I have found that having this foundational approach centered by desired outcomes and guiding principles is a great framework that gains buy in and yields business results.

EmpathyI sense the emotions of those around me. I can feel what they are feeling as though their feelings are my own. Intuitively, I am able to see the world through their eyes and share their perspective.

BeliefCore values affect my behavior in many ways. They give my life meaning and satisfaction; in my view, success is more than money and prestige. It provides me with direction, guiding me through the temptations and distractions of life toward a consistent set of priorities.

DeveloperI see the potential in others. In my view no individual is fully formed. On the contrary, each individual is a work in progress, alive with possibilities. And I am drawn toward people for this very reason. They bring me strength and satisfaction. Over time many will seek me out for help and encouragement because on some level they know that my helpfulness is both genuine and fulfilling to me.

ConnectednessWe are part of something larger. Some may call it the collective unconscious. My awareness of these responsibilities creates my value system. I am considerate, caring, and accepting. Certain of the unity of humankind, I am a bridge builder for people of different cultures. Sensitive to the invisible hand, I can give others comfort that there is a purpose beyond our humdrum lives.

IntellectionI like to think. I like mental activity. I like exercising the muscles of my brain, stretching them in multiple directions. This need for mental activity may be focused; for example, I may be trying to solve a problem or develop an idea or understand another persons feelings. I am introspective.


MYSTRENGTHS


GROWINGWHILE SERVING...

My professional & personal growth come through my opportunities to serve and give back. Utilizing my skills, resources, and time help me to feel engaged and connected to the things I believe in. Below are 3 areas in which I am able to do just that.

Process BEFORE Operations team manually entered

dynamic data into Lnotes email to 100+ leaders/mo. (Hours of work)

Manually look up phone numbers in case of follow up calls needed (Hours of work)

Inconsistent email formatting, contained lots of twisties

Multiple-emails sent to various program partners regarding details of communications

Process AFTER Recommended & partnered with NW

email team to send mass branded emails with dynamic data. (Less than 10 min/mo)

Recommended pulling numbers from BI tool and leveraging a mass voice messaging tool (Less than 10 min/mo)

Email formatting consistent with NW email team

Created above 1 pager of snapshot view of program tactics. Used with various audiences.


CONTINUOUSIMPROVEMENT

I am passionate about creating process as well as making them better. Often offering a fresh perspective, I am able to identify inefficiencies and streamline efforts and leverage my cross business unit exposure and relationships that benefit the business.


CREATIVESAMPLES

NATIONWIDE WORK EXTERNAL WORK

I enjoy meeting communication needs through creative means. In my current role and external role as a freelance graphic designer for churches I am able to provide relevant and creative solutions that meet client needs and resonates with the intended audience.

LaShaya Wallace-Innovative Communications Pro

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