Laser Target your Leads with Facebook Custom & Lookalike Audience
-
date post
14-Sep-2014 -
Category
Marketing
-
view
1.334 -
download
5
description
Transcript of Laser Target your Leads with Facebook Custom & Lookalike Audience
How to Laser Target
Your Audience With
Facebook Ads
• Business owners new to Facebook advertising
• Email marketers who want to target their subscribers on Facebook
• Anybody who is interested in marketing on Facebook
Recommended read: E-Book: Helping Marketers Generate Leads using Facebook Ads
01
What will you learn?
• How to laser target your audience on Facebook using custom and
lookalike audience
Who can benefit from this E-Book?
What’s Inside
Facebook custom audience: What it is 04
Benefits 05
Setting up custom audience 06
Facebook lookalike audience: What it is 14
Benefits 15
Setting up lookalike audience 16
02
Custom Audience
CHAPTER
01
04Chapter 01- Facebook Custom Audience: What it is
Facebook Custom Audience: What it isLets marketers target existing customers/prospects on Facebook using email IDs/phone
numbers
Target them with your
Facebook ads
You want to
show them ad
for LOTR: Book
2 Upload list on Facebook
Facebook matches list with
internal data
People who match
your
list is custom audience
List of people
who have read
LOTR: Book 1
05Chapter 01- Facebook Custom Audience: Benefits
1
How will you benefit01
Custom audience gives you tighter control on who views your ads
Increases your ROI on Facebook ad spend
Helps you increase your fan base
06Chapter 01- Facebook Custom Audience: Steps: Ad Manager
In ‘Ad Manager’, click on ‘Audiences’ menu on left side bar
Click on the ‘Create Audience’ button
Setting-up Custom Audience in Ad Manager
1
2
07Chapter 01- Facebook Custom Audience: Steps : Ad Manager
01
You will see this pop up and the following upload options: 3
• File from computer
• MailChimp list
Files need to be in .csv or .txt format
with one email address per row
Setting-up Custom Audience in Ad Manager
08
1
01
Chapter 01- Facebook Custom Audience: Steps : Ad Manager
4 Once a file has been uploaded, give your list a…
• Name
• Description
• Type: Emails
User IDs
Phone Numbers
Mobile advertiser IDs
Setting-up Custom Audience in Ad Manager
09
1
01
Chapter 01- Facebook Custom Audience: Steps : Ad Manager
5 Once you have fed in details, click on the ‘Create Audience’ button
6 Under the ‘Audiences’ section, you will see the custom audience as ‘Ready’
You can also create a custom audience
while creating an ad. You will get the option
under the ‘Create your Audience’ section.
Setting-up Custom Audience in Ad Manager
10
1
01
Chapter 01- Facebook Custom Audience: Steps: Power Editor
1 Find the ‘Audience’ menu within Power Editor and click on it
Setting-up Custom Audience in Power Editor
You will see a ‘Create Audience’ drop down which
will have the custom audience option, select it.
2
You can also create custom audience using Power Editor:
11
1
01
Chapter 01- Facebook Custom Audience: Steps : Power Editor
3 Click the custom audience tab and you will see this window
Enter
• Audience Name
• Description
• File upload
• Type of file: Emails
UIDs
Phone Numbers
Mobile Advertiser IDs
! Files need to be in .csv or .txt format
with one email address per row
Setting-up Custom Audience in Power Editor
12
1
01
Chapter 01- Facebook Custom Audience: Steps : Power Editor
4 Click ‘Create’ to ready your audience. This process can take a long time (up to 24 hrs.), so be
patient!
Setting-up Custom Audience in Power Editor
CHAPTER
02
Lookalike Audience
14Chapter 02- Facebook Lookalike Audience: What it is
1
Facebook Lookalike Audience: What it is02
Lets advertisers reach new users who have similar interests/likes as your custom
audiences
1
You have a
custom audience
for LOTR: Book 2
Target them with
LOTR: Book 2 ad
Matched list is
lookalike audience
Facebook finds
more people
with
similar interests
Chapter 02- Facebook Lookalike Audience: Benefits
1
How will you benefit
Extend your ad reach & target audience with higher accuracy
Optimize ad spend by serving ads to highly relevant audience
Get more fans & page likes
15
16Chapter 02- Facebook Lookalike Audience: Steps
1
Setting-up Facebook Lookalike Audience
Lookalike audience can be created only:
i. In Power Editor
ii. After creating custom audience
2
1
In Power Editor, under the ‘Audience’ menu, you will find the audiences you have created
17Chapter 02- Facebook Lookalike Audience: Steps
1Click on the custom audience for which you want a lookalike audience3
4 Click on the ‘Create Similar Audience’ button
Setting-up Facebook Lookalike Audience
18Chapter 02- Facebook Lookalike Audience: Steps
1You will get a window with two options. 5
!You can select the list
from one country only
• Top 1% of people most similar to your custom
audience
• Reach will be narrow, but highly precise
• Top 5% of people most similar to your custom
audience
• Reach will be broad, but less precise
Setting-up Facebook Lookalike Audience
19Chapter 02- Facebook Lookalike Audience: Steps
1
Click the ‘Create’ button 6
7 You will see your lookalike audience under the ‘Audience’ menu. This may take up to 24
hours to get ‘Ready’.
Setting-up Facebook Lookalike Audience
20Conclusion
1
In conclusion…
With Facebook audiences, you can:
Target very accurately
Optimize your ad spend
Increase marketing ROI
With LeadSquared,
capture, manage & engage your leads till they convert
Enjoyed reading? Share it with others
Sign up for LeadSquared Trial